FELICIA PEREZ
Windsor,CO
Summary
My name is Felicia Perez and I have 15 years of experience as a traditional and medical aesthetician, alongside 12 years as a professional make-up artist, I have acquired extensive knowledge in the beauty industry. My career has spanned both spa and corporate settings, allowing me to cultivate a well-rounded skill set. In the past 2 years, I have concentrated on the retail beauty sector, specializing in product representation and education at prominent retailers like Ulta, Sephora, and Dillards. Furthermore, I have excelled in corporate management roles and account executive responsibilities. Now, I am eager to pursue fresh opportunities that expand my responsibilities and allow me to contribute my expertise to a company's success. With a proven track record of driving sales revenue through education and support, I am confident in my ability to make a significant impact. Additionally, I hold an Associates Degree in Business and Marketing from Metropolitan State University of Denver. I would greatly appreciate the chance to discuss how my skills and experience can benefit your company. Thank you for considering my application.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Regional Freelance Representative
Estée Lauder Companies
06.2022 - Current
- I have been employed with Estée Lauder Companies for 2 years as a product representative and account educator
- I am representing numerous brands within our portfolio and have been performing extremely well
- As a product representative we drive solely on sales with an emphasis on education
- Estée Lauder has provided extensive training in both sales and educating and has prepared me for the next step in my career.
Regional Account Representative
Kylie Cosmetics/COTY Inc.
07.2021 - 03.2022
- Kylie Cosmetics & COTY Inc
- Hired for their national team
- Colorado representative (huge opportunity) and have seven Ulta stores as my responsibility
- Sales and education responsibilities including our monthly goals, deficits, increase, retention, etc.
- Unfortunately, after the Travis Scott incident in October 2021 our numbers steadily started to decrease and eventually led to a complete lack of hours in-store as well as training.
Regional Account Sales and Education Executive
Sesha Skin Therapy
01.2020 - 01.2021
- Sesha Skin Therapy is a backed up pharmaceutical skincare line that is based out of Philadelphia, Pennsylvania
- It is a physician started company and eventually became a privately owned company with accounts across the United States
- My official sales and account management territory was Colorado but I worked remotely with the other sales representatives educating and executing sales strategies
- My position also included some online and social media marketing
- This included creating adds, writing beauty blogs, event planning and overall brand ideas.
Ambassador/Account Executive
Beauty Barrage
08.2017 - 12.2019
- I travel to different Ulta and Sephora locations representing a skin care or make-up brand (hands on/application) with the core purpose of increasing revenue, educating employees and customers on the product line/company while maintaining the product brand to it's up most potential and reputation
- I am also in charge of inventory, correct marketing expectations event and over all sells goals through strategic planning and executing new ideas.
Laser/Skincare Specialist and Regional Medi-Lead/Educator
Life Time Fitness
10.2013 - 03.2016
- I was in charge of all medical spas in the state of Colorado, managing employees, creating and providing education and sales strategy for the staff and clientele, organizing events and developing project ideas to increase revenue, managing profit margins and demanded revenue, inventory, over-seeing charts, and established new business opportunities with the newest modalities and technologies at a corporate level
- I also saw my own patients
- Specializing in laser, skin-care and makeup aesthetics
- Administering all patient consultations, skin-treatment plans, procedure plans, at-home treatment plans and make-up application
- Excelling in sales; both product and procedure
- I was 1st in the nation for product sales and was the 4th best Laser Technician in the nation as of March 2016.
Head Medical Aesthetician and Office Management
Restoration Medical Aesthetics LLC
06.2008 - 10.2013
- I maintained an established cliental, using lasers and many other medical aesthetic technologies and procedures
- Specialized in make-up application and post-procedure make-up coverage
- Maintained high product sales, worked close with a physician while we would create thorough skin-care plans for our patients, conducted office management including; answering phones, creating events and business plans for increased revenue, interviewed and helped with the hiring process, educated employees, organized all social media and website design.
Free-Lance Make-up Artist
Jane Iredale
01.2008 - 01.2013
- I was approached and hired by Jane Iredale's Colorado Sales Representative to assist her in makeup events and individual accounts events and trainings
- The events included Aesthetic shows, Jane Iredale trainings, open houses, and account trainings
- We also worked together planning and executing make-up events to maximize retail sales for my then current company
- This included both daytime and evening make-up as well as post-operative and procedural make-up.
Education
License in Advanced Aesthetics and Make-up Artistry Training
03.2008
Associates Degree in Business Management -
Metro State University of Denver
01.2008
Skills
- Medical Aesthetics-Product/Procedures (10 years)
- Sales (10 years)
- Educator (5 years)
- Marketing/Promoting (8 years)
- Prospecting
- B2B
- Business Development
- Account Management
- Salesforce
- MS Office
- Etc
Certification
I hold (100+) certifications within my scope of practice. Product, procedure, safety, advanced learning, educating, specialty as well as my Colorado Aesthetics License.
Additional Information
I seek to push my potential within my career scope by utilizing the knowledge and experience I have achieved in the cosmetic world. Stagnancy is never an option in our fast-growing and competitive industry and has never been an option for me. I feel my love for what I do is infectious to other like-minded professionals and our eagerness to make others feel comfortable in their own skin. If one more person smiles because they feel beautiful that day then we have done our job. "Skincare and Make-Up is my passion, to help others feel beautiful inside and out; it's what I do, it's who I am."
Timeline
Regional Freelance Representative
Estée Lauder Companies
06.2022 - Current
Regional Account Representative
Kylie Cosmetics/COTY Inc.
07.2021 - 03.2022
Regional Account Sales and Education Executive
Sesha Skin Therapy
01.2020 - 01.2021
Ambassador/Account Executive
Beauty Barrage
08.2017 - 12.2019
Laser/Skincare Specialist and Regional Medi-Lead/Educator
Life Time Fitness
10.2013 - 03.2016
Head Medical Aesthetician and Office Management
Restoration Medical Aesthetics LLC
06.2008 - 10.2013
Free-Lance Make-up Artist
Jane Iredale
01.2008 - 01.2013
License in Advanced Aesthetics and Make-up Artistry Training
Associates Degree in Business Management -
Metro State University of Denver
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