Felicia Pool

Developed and implement strategies to drive new customer acquisitions, build brand awareness, and impact the in-store customer experience through talent development, visual merchandising and clienteling.

• Worked closely with executive leaders, marketing team and field leadership to effect change.
• Contributed to quarterly events and marketing calendar and played a critical role in creating strategy from inception to execution as well as provided feedback.
• Through observation during market visits, touch bases and creating test groups, I made necessary recommendations to change and/or improve existing policies, procedures and processes.

Successfully managed the complex and new concept of District Managers being a muli brand leader. As a servant leader I lead fearlessly through my people always balancing meeting them where they were at while managing push them just enough out of their comfort zone to elevate them to the next level.

• Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results. Regularly conducted market meetings with a focus on business growth through understanding business acumen, strategic planning and cross marketing.
• Devised strategies for retaining talent and building effective team. Fostered an environment built on trust and collaboration.
• Developed and coached team in product knowledge, visual skills, and selling techniques, significantly increasing customer satisfaction ratings.
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.

• Lead through my team successfully in fast-paced environment, through proactive communication and positive feedback. Understanding how to leverage skill set to gain optimal results.
• District Trainer, for newly hired SM's and secondary leadership.
• Drove traffic and grew customer file through outreach and clienteling.
• During my 4 1/2 yrs. I led 3 locations
• Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.

During my tenure with Adidas I supported the brand in several roles ranging from visual merchandiser to assistant store manager and also included new store openings and refreshes. Throughout my time there my objective was to improve conversion, create an elevated shopping experience, train and develop, and increase foot steps.

This would accomplished in the following ways:

• Analyzed sales data and customer feedback to develop creative solutions to improve customer experience.
• Enhanced overall store appearance by applying careful consideration to product and display locations.
• Worked directly with the marketing team to build community and create unique shopping experiences for the public.