Felix Pichardo
The Bronx,NY
Summary
Results-driven professional with extensive experience in retail operations and project management. Expertise in budgeting, vendor management, and cross-functional collaboration to deliver successful store openings and impactful brand events.
Overview
14
14
years of professional experience
1
1
Certification
Work History
New Store Opening & Events Coordinator
New Balance Athletic Shoe
02.2015 - Current
Event Coordination
- Led strategic planning and execution of high‑visibility events, including major community activations such as the New York City Marathon, delivering seamless logistics and elevated brand presence.
- Directed end‑to‑end event operations — timelines, staffing, vendor management, and on‑site execution — ensuring flawless delivery aligned with business objectives.
- Drove measurable impact, contributing to a 15% year‑over‑year increase in event‑driven traffic and engagement, strengthening customer connection and overall brand performance.
- Led full‑cycle new store opening execution, ensuring operational readiness, brand consistency, and on‑time launch across all phases.
- Coordinated merchandising, staffing, training, and workflow planning in partnership with cross‑functional teams to deliver a smooth and successful opening experience.
- Oversaw floor‑set execution and opening‑day standards to establish strong performance and customer experience from day one.
Store Manager Rub Hub
New Balance Athletic Shoe
07.2021 - 12.2023
- Delivered top‑tier operational performance and a strong team culture, earning recognition as Inline Store of the Year through consistent execution, financial discipline, and exceptional customer experience.
- Implemented rigorous shrink‑prevention best practices, including inventory controls, audit routines, and loss‑prevention coaching, achieving an outstanding 0.01% shrink rate.
- Developed internal talent and built a strong leadership pipeline, resulting in two Team Leads being promoted to Store Managers during transition into a new role.
- Managed a key strategic partnership with New York Road Runners (NYRR), supporting event operations, brand alignment, and community engagement initiatives tied to major race events.
- Built and maintained strong cross‑functional partnerships with LP, merchandising, HR, and district leadership to support initiatives, drive alignment, and elevate store performance.
- Led daily operations, scheduling, visual execution, and brand standards with precision, ensuring consistent excellence and strong year‑over‑year results.
- Leveraged KPIs, P&L insights, and data‑driven decision‑making to optimize labor, improve conversion, and maximize profitability.
- Fostered a culture of accountability, coaching, and high performance, resulting in a motivated, engaged, and promotion‑ready team.
Assistant Store Manager - New Balance UES
New Balance Athletic Shoe
11.2020 - 07.2021
- Assisted in managing daily store operations, ensuring compliance with company policies and procedures.
- Trained and mentored new staff on product knowledge and customer service best practices.
- Coordinated inventory management processes, optimizing stock levels to meet customer demand.
- Developed visual merchandising strategies to enhance product presentation and drive sales.
- Implemented staff scheduling efficiencies, improving labor costs while maintaining service quality.
- Led team meetings focused on performance improvement and employee engagement initiatives.
- Fostered a positive work environment through effective communication and conflict resolution strategies.
Assistant Manager Run Hub
New Balance Athletic Shoe
01.2019 - 11.2020
- Led team in daily operational activities, ensuring alignment with company standards and goals.
- Developed training programs for staff, enhancing product knowledge and customer service skills.
- Managed inventory control processes, improving stock accuracy and reducing discrepancies.
- Implemented visual merchandising strategies to optimize product displays and enhance customer experience.
Asset Protection Manager
Sunglass Hut - Luxottica
06.2013 - 06.2015
- Developed and implemented loss prevention strategies to minimize inventory shrinkage.
- Conducted regular audits of inventory and store operations to ensure compliance with company policies.
- Trained staff on asset protection protocols and theft prevention techniques to enhance security awareness.
- Analyzed trends in theft incidents to identify vulnerabilities and recommend corrective actions.
- Streamlined incident reporting processes, improving response time and documentation accuracy for theft events.
- Led cross-functional teams in developing training programs focused on asset protection best practices.
- Managed a team of security personnel, providing guidance and support to ensure consistent performance across all shifts.
Assistant Manager
Radio Shack Corporation
10.2012 - 06.2013
- Supervised daily operations to ensure adherence to company policies and procedures.
- Trained and developed team members on product knowledge and customer service best practices.
- Implemented inventory management systems to optimize stock levels and reduce discrepancies.
- Analyzed sales data to identify trends, driving strategic product placement decisions.
Education
Associate of Arts - Business Administration And Management
Bronx Community College
Bronx, NYSkills
- Excel & Data Analysis
- PowerPoint Presentation Development
- Power BI & Data Visualization
- P&L Interpretation
- Event Coordination
- New Store Opening Coordination
- Team Leadership
- Cross‑Functional Collaboration
Accomplishments
- Completed the New York City Marathon (2018) — Demonstrated endurance, discipline, and long‑term goal execution by successfully running one of the world’s premier marathons.
- Inline Store of the Year (2023) — Recognized for outstanding operational performance, customer experience, and overall store excellence.
- Crafting Retail Excellence Award (2024) — Honored for elevating brand standards, driving sales performance, and delivering exceptional retail execution.
- Support Leader of the Year (2025) — Awarded for leadership impact, team development, and consistently high support performance across the organization.
Certification
Osha - 30 Hours Construction Safety and Health
Languages
Spanish
Native or Bilingual
Timeline
Store Manager Rub Hub
New Balance Athletic Shoe
07.2021 - 12.2023
Assistant Store Manager - New Balance UES
New Balance Athletic Shoe
11.2020 - 07.2021
Assistant Manager Run Hub
New Balance Athletic Shoe
01.2019 - 11.2020
New Store Opening & Events Coordinator
New Balance Athletic Shoe
02.2015 - Current
Asset Protection Manager
Sunglass Hut - Luxottica
06.2013 - 06.2015
Assistant Manager
Radio Shack Corporation
10.2012 - 06.2013
Associate of Arts - Business Administration And Management
Bronx Community College