FERNANDA BAEZ CALVILLO
Schiller Park,IL
Summary
Results-oriented professional with experience in data analytics, client relations and strategy building. Frequently praised as hard-working by peers. Practiced analyst and project manager with 2+ years of experience in E-commerce.
Overview
4
4
years of professional experience
1
1
Certification
Work History
CRO STRATEGY LEAD
The Plum Tree Group
10.2022 - Current
- Gather data from GA4 and platform analytics to generate data driven insights
- Create strategic roadmaps, A/B Tests, and 90 day plans to improve site KPIs
- Lead the CRO (conversion rate optimization) team by creating processes, work towards department expansion, and project managing
- Act as the primary point of contact for troubleshooting, website event tracking and reporting issues, identifying and documenting problems, offering solutions, and coordinating with Senior Management and cross-functional teams for timely resolution
- Lead weekly reporting calls that are client , team and executive faced
- Conduct QA and post-launch validation
- Present results to differing stakeholder audiences
- Have a data-driven mindset balanced with a customer-driven approach
- Monitor website performance regularly and provide trend analyses and insights
- Use Google Tag Manager, VWO, Hotjar and other tools regularly
ASSISTANT OFFICE MANAGER
Aspen Dental
03.2021 - 10.2022
- Executed a grassroots marketing campaign, acquiring new patients and achieving a profit
- Upsold implant dentures averaging $30k - $49k, setting a financial plan with patients
- Managed relationships with vendors/ clients to track and expedite denture orders and remakes
- Acted as point person for patient customer service and peer training
- Implemented office procedures creating streamlined processes.
DATA ANALYTICS SPECIALIST
Virtue Mental
01.2021 - 03.2021
- Created a feedback survey with Qualtrics, including qualitative and quantitative measures
- Built pamphlets and infographics for marketing material using Canva
Education
Bachelor of Science - Marketing
Northeastern Illinois University
Chicago, IL05.2020
Skills
- Data-driven decision-making
- Auditing
- Reporting and Presentation
- Project Management
- Team collaboration
- Strategy building
- Client relations
- Ability to learn new technologies and data analysis techniques quickly
Certification
- Google Analytics 4
- Advanced Google Analytics
- Google Optimize
Relevant Experience
- Company logo creation
- Website creation
- Data analysis
- Published Senior Honors Research Thesis
Timeline
CRO STRATEGY LEAD
The Plum Tree Group
10.2022 - Current
ASSISTANT OFFICE MANAGER
Aspen Dental
03.2021 - 10.2022
DATA ANALYTICS SPECIALIST
Virtue Mental
01.2021 - 03.2021
- Google Analytics 4
- Advanced Google Analytics
- Google Optimize
Bachelor of Science - Marketing
Northeastern Illinois University
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