Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
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Fernanda Tranter

Royal Oak,MI

Summary

Forward-thinking Executive Assistant accomplished in aiding company leaders with key functions. Gifted at managing busy schedules, organizing projects and providing stellar administrative support to executive team. Analyzes, prioritizes and completes tasks with professionalism and sound judgment.

Overview

11
11
years of professional experience

Work History

Executive Assistant

EY
Tucson, AZ
04.2018 - 06.2024
  • Supported 7 Partners, Managing Directors and Directors.
  • Organized and manage complex calendar of appointments, meetings, and travel arrangements for executive team.
  • Efficiently managed weekly travel bookings and expense submissions using Concur.
  • Utilized Mercury to update contact database, opportunities, and submit timesheets on behalf of executives.
  • Utilized DocuSign to generate contracts and distribute them to clients
  • Prepared and revised documents including presentations, emails, reports, and agendas.
  • Coordinated meeting and work schedules for staff teams and executives.
  • Performed data entry tasks into various software programs including MS Excel spreadsheets.
  • Maintained company confidence and protected business operations by keeping sensitive information confidential.

Marketing Coordinator/Media Planner

J.D. Mellberg Financial
Tucson
02.2017 - 04.2018
  • Streamlined media schedule distribution process through Core by regularly sending out weekly media schedules to TV stations, while also gathering pre-logs and post-logs for scheduling and budgeting needs.
  • Managed monthly budget for direct mail, mail room, and supplies.
  • Developed and implemented marketing plans and strategies to boost company visibility using Marketo.
  • Provided support in the planning, coordination, and execution of promotional campaigns.
  • Coordinated with design teams to develop creative materials such as brochures, flyers, and booklets.
  • Assisted in developing content for websites, blogs, and social media platforms utilizing Buffer.
  • Evaluated success of campaigns by tracking relevant KPIs and metrics.

Server, Busser, Hostess

Union Public House
Tucson
01.2015 - 02.2017
  • Greet all guests and take orders
  • Serve beverages and food.

Marketing Specialist

Action Imaging Group
Tucson
07.2014 - 12.2014
  • Develop marketing program and show congruency throughout the company
  • Organized promotional events to increase brand awareness and customer engagement.
  • Created content for various social media platforms including Facebook, Twitter, and LinkedIn.
  • Conducted competitor research to understand the industry dynamics and identify opportunities for growth.
  • Search Engine optimization using Google Adwords and Google Analytics
  • Attend quarterly meetings with managing partners to discuss marketing deliverables.

E-Marketing Manager

Eye Care and Cure
Tucson
06.2013 - 06.2014
  • Rebuilt and developed the company website.
  • Optimized customer engagement through targeted marketing initiatives and effective use of social media platforms.
  • Utilized Google Adwords and Google Analytics for both organic and paid keywords in order to optimize search engine results and drive website traffic.
  • Attended medical tradeshows (AAO, JCAPHO, AAPOS) and assisted with the organization, shipping, setup, and teardown of displays and inventory. Achieved a 170% increase in sales at AAPOS compared to the previous year.
  • Tracked sales trends on both company websites and Amazon.com for evaluating marketing campaigns and sales promotions.
  • Demonstrated sales on Amazon.com by leveraging Excel skills, while also creating captivating marketing email templates using InDesign.
  • Efficiently processed customer orders through various communication channels.
  • Managed scorecard for one of two websites and products sold on Amazon.com, resulting in a 2% increase in net margin within 4 months.

Education

Associate of Arts - Language Interpretation And Translation

Pima Community College
Tucson, AZ
05.2016

Bachelor of Science - Marketing

The University of Arizona
Tucson, AZ
05.2013

Skills

  • Microsoft Office Proficiency
  • Social Media Management
  • Expense Reporting
  • Presentation Development
  • Meeting Planning
  • Travel Administration
  • Calendar Management
  • Executive Support

Languages

Spanish
Native/ Bilingual

References

References available upon request.

Timeline

Executive Assistant

EY
04.2018 - 06.2024

Marketing Coordinator/Media Planner

J.D. Mellberg Financial
02.2017 - 04.2018

Server, Busser, Hostess

Union Public House
01.2015 - 02.2017

Marketing Specialist

Action Imaging Group
07.2014 - 12.2014

E-Marketing Manager

Eye Care and Cure
06.2013 - 06.2014

Associate of Arts - Language Interpretation And Translation

Pima Community College

Bachelor of Science - Marketing

The University of Arizona
Fernanda Tranter