LEIGH ANNE RULA
Birmingham,AL
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
28
28
years of professional experience
Work History
Business Development/Loan Originator
Highland Commercial Mortgage, LLC
Birmingham, AL
01.2020 - Current
- Originated over $200 million dollars in FHA loan volume for market rate and affordable multifamily housing developments in first year (2020-2021).
- Company representative for industry meetings and conferences throughout the country.
- Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
- Participated on weekly calls to monitor loan process between underwriters and members of the development team.
- Monitored pipelines to track and log status of loans.
Marketing Director
Highland Commercial Mortgage, LLC
08.2015 - 01.2020
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Organized and executed robust, creative experiential marketing events.
- Analyzed market trends and competitive landscape to understand opportunities and potential value.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Created innovative strategies to drive customer engagement.
- Designed, implemented and enhanced national marketing initiatives to maximize outreach.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
- Collaborated with designers and editorial team on marketing materials.
Licensed Massage Therapist
Massage Therapy Group
Homewood, AL
01.2004 - Current
- Developed a private massage therapy practice focused on injury related issues, deep tissue therapy and sport rehabilitation.
- Maintained client treatment records and designed long-term care programs for return customers.
- Addressed mobility limitations and generalized pain originating from muscle tightness through deep tissue massage techniques.
- Spoke with clients regarding health history, expectations, services and procedures for safety and customer satisfaction.
- Booked appointments, answered phones, greeted clients, handled payments and created client service tickets.
Fundraising Coordinator
Alabama Forver
Mountain Brook, AL
01.2011 - 01.2014
- Planned and organized special events, solicited corporate sponsorships and set up matching gift donations to reach financial targets.
- Conducted prospect research to identify and engage potential donors and partner organizations.
- Developed and implemented marketing campaigns targeting donors.
- Attended events to develop professional network of potential donors.
- Planned and implemented fundraising events.
Education
710 Hour Curriculum - Massage Therapy
Mississippi School of Therapeutic Massage & Bodywork
Jackson, MS05.2004
Bachelor of Science - Dietetics
Mississippi State University
Starkville, MS05.1999
Skills
- Customer Communication
- Microsoft Office
- Verbal and Written Communication
- Customer Service
- Time Management
- Problem Solving
- CRM Software
- Appoint Scheduling
- Explanation of FHA Loan Programs
Affiliations
National Board Certification for Massage Therapy & Bodywork, #408861-00
Alabama State Board Certified Massage Therapist, AL LIC #1930 Women’s Affordable Housing Network (WAHN), Alabama Board Member National Multifamily Housing Council (NMHC)
Timeline
Business Development/Loan Originator
Highland Commercial Mortgage, LLC
01.2020 - Current
Marketing Director
Highland Commercial Mortgage, LLC
08.2015 - 01.2020
Fundraising Coordinator
Alabama Forver
01.2011 - 01.2014
Licensed Massage Therapist
Massage Therapy Group
01.2004 - Current
710 Hour Curriculum - Massage Therapy
Mississippi School of Therapeutic Massage & Bodywork
Bachelor of Science - Dietetics
Mississippi State University
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