Summary
Work History
Education
Skills
Work Preference
Certification
Websites
Timeline
Filip Doneski
Conversion Optimization Strategist

Filip Doneski

Wavesy.io

Summary

Dynamic conversion optimization strategist with expertise in full-funnel experimentation and customer journey mapping. Known for driving measurable revenue growth through data-driven decision-making and effective A/B testing methodologies, ready to enhance performance in diverse market environments.

Work History

Conversion Optimization Strategist & Partner

3 Months
Wavesy.io | Wyoming, US | 07.2026 - Current

Conversion optimization and experimentation strategist with proven expertise in scaling DTC, eCommerce and SaaS brands. 8+ years driving measurable revenue growth through A/B testing, conversion focused design, and funnel optimization strategy. Successfully increased revenue for DTC and SaaS products and delivered impactful ROAS improvements across international markets. Proficient in consumer psychology, UX optimization, and full-funnel experimentation for Shopify, WordPress, WooCommerce, and custom CMS platforms. Bachelor's degree in E-Business and Marketing from Faculty of Economics, UKIM & certificates from CXL.

  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.

Education

Bachelor of Science - Marketing

University of St Cyril And Methodius | 09.2010 - 06.2015

Skills

Competitor analysis
Customer journey mapping
Google analytics
Content strategy
A and B testing
Conversion rate optimization
Landing page optimization
Analytical thinking
Statistical modeling
SQL proficiency
Conversion optimization
Multivariate testing

Work Preference

Desired Job Title

CRO StrategistCRO Manager

Location Preference

Remote

Important To Me

Company CultureWork-life balancePersonal development programsWork from home optionPaid time off

Certification

  • Conversion Rate Optimization [Mini Degree], CXL - 09.2026

Timeline

University of St Cyril And Methodius
Bachelor of Science from Marketing
09.2010 - 06.2015
Filip DoneskiConversion Optimization Strategist