Dynamic conversion optimization strategist with expertise in full-funnel experimentation and customer journey mapping. Known for driving measurable revenue growth through data-driven decision-making and effective A/B testing methodologies, ready to enhance performance in diverse market environments.
Conversion optimization and experimentation strategist with proven expertise in scaling DTC, eCommerce and SaaS brands. 8+ years driving measurable revenue growth through A/B testing, conversion focused design, and funnel optimization strategy. Successfully increased revenue for DTC and SaaS products and delivered impactful ROAS improvements across international markets. Proficient in consumer psychology, UX optimization, and full-funnel experimentation for Shopify, WordPress, WooCommerce, and custom CMS platforms. Bachelor's degree in E-Business and Marketing from Faculty of Economics, UKIM & certificates from CXL.