FILMONA GETACHEW
Arlington,VA
Summary
Event planning and logistics specialist delivering organized, on-time programs through cross-functional coordination and operational process control. Proven ability to manage stakeholder communications and support audience engagement through targeted, innovative marketing initiatives.
Overview
2
2
years of professional experience
Work History
Media Planner
Smart Media Group
Alexandria, Virginia
07.2026 - Current
- Coordinated campaign materials, supporting daily media operations across broadcast, cable, and digital channels to ensure consistent messaging.
- Managed and organized media schedules, traffic confirmations, and creative assets to ensure timely execution.
- Maintained detailed campaign databases and reviewed placement specifics to assist with effective media planning and buying.
- Communicated with stations, vendors, and internal teams to resolve discrepancies and meet strict deadlines.
Sales Intern
ALKU
Harrisonburg, VA
01.2026 - 05.2026
- Executed lead generation by making a high volume of cold calls daily to expand prospect base.
- Enhanced prospect qualification process using LinkedIn Sales Navigator, facilitating the senior account executive team's objectives.
- Maintained 100% accuracy in lead tracking by executing CRM administration tasks within HubSpot and ZoomInfo.
- Evaluated sales data to uncover trends and performance gaps, informing strategic improvement initiatives.
JMU Athletics Marketing
James Madison University
Harrisonburg, Virginia
08.2025 - 01.2026
- Managed interactions with fans, corporate sponsors, and campus stakeholders, fostering long-term business development.
- Developed promotional marketing materials for high-profile athletic events to ensure consistent pipeline generation.
- Coordinated with cross-functional teams to implement game-day promotions, ensuring sponsor fulfillment targets were met.
- Executed social media outreach strategies, increasing audience engagement across athletic programs.
Marketing Intern
Carahsoft
Reston, Virginia
05.2025 - 08.2025
- Coordinated event planning and logistics for client outreach events, ensuring seamless execution.
- Managed key client relationships and partnered with government vendors to improve sales forecasting accuracy.
- Streamlined organization of marketing assets and collateral for internal sales teams to aid lead qualification.
- Leveraged data-driven insights to optimize vendor partner collaborations and improve lead nurturing efficiency.
Broadcaster
ESPN+
Harrisonburg, VA
01.2025 - 05.2025
- Maintained 99.9% reliability in broadcast feeds by supporting network connectivity and data transmission.
- Coordinated pre-game and post-game production logistics, ensuring optimal camera placements and checks.
- Streamlined graphic deployment during live events by developing innovative technical workflows.
- Created graphic designs and executed technical setups to enhance viewer experiences.
Education
Bachelor of Science - Business Administration / Sports Marketing
James Madison University
Harrisonburg, VA05-2026
Skills
- Media strategy development
- Campaign oversight
- Data analysis
- Social media engagement
- Event planning and execution
- Stakeholder relationship management
Timeline
Media Planner
Smart Media Group
07.2026 - Current
Sales Intern
ALKU
01.2026 - 05.2026
JMU Athletics Marketing
James Madison University
08.2025 - 01.2026
Marketing Intern
Carahsoft
05.2025 - 08.2025
Broadcaster
ESPN+
01.2025 - 05.2025
Bachelor of Science - Business Administration / Sports Marketing
James Madison University