FIONA FANG
Wine Business Analyst With Consulting Experience And Wine MBA
Oakland,CA
Summary
With 10 years of cumulative work experiences in Wine Business, Consulting and HR, Fiona most recently managed Partnerships and Strategy at a wine tech company, and has successfully utilized research skills throughout previous roles and managed projects from planning through completion. With a passion for research, Fiona is currently collaborating with Dr. Liz Thach and Dr. Monique Bell on a Wine Entrepreneurship academic study, and serving as Board Member of Shone Farm Winery in Santa Rosa Junior College to improve wine education.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
4
4
Languages
Work History
Manager - Strategic Partnerships
Somm Says Inc.
Remote
01.2022 - 08.2022
- Promoted to lead the Wine Research team to manage our proprietary wine database and manage partnerships in the wine ecosystem (across 3 tier, wine associations, and technology partners) to build our brand and business, building the wine business network through targeted outreach and strong project management
- Identified and assessed the value opportunities for new partnerships, implemented growth projects, managed the entire customer life cycle
- Analyzed, forecasted, and reported partner initiatives, marketing ROI, key metrics, strategic changes
- Developed project objectives and formalized client communications for communication of goals and plans
- Responsible for data integrity of Wine Research team, directly working on all aspects of data analysis and actively trained and mentored analysts on data processing best practices.
- Partnered with Dr. Monique Bell at California State University, Fresno to design a Strategic Marketing case study for Somm Says
Senior Strategy Lead
Somm Says Inc
Remote
05.2021 - 12.2021
- Promoted to lead strategy and partnerships full-time post Wine MBA graduation
- Proactively monitor market research to continue shaping company's Go-To-Market strategy, product development, and startegic wine partnerships
- Evaluated organizational processes for possible enhancements and beneficial changes to best practices.
- Collaborated across departments and levels of management to gain consensus on organizational strategy
Strategy Intern
Somm Says Inc.
Remote
11.2020 - 05.2021
- Design, plan, implement Go-To-Market strategy for Somm Says, a B2B2C wine marketing intelligence platform utilizing wine data to help businesses sell wine
- Assisted with company growth projects and strategy planning by applying strong analytical skills and Wine MBA studies
- Initiated user studies, utilizing both primary and secondary methods to holistically study customer demographics, needs, preferences, buying habits and developed our B2B and B2C customer profiles
- Build organizational partnerships in the wine business ecosystem
- Completed research, compiled data and initiated regular reporting of relevant market trends
Wine Marketing Research Assistant
Sonoma State University Wine Business Institute
Rohnert Park, CA
11.2020 - 05.2021
- Hired by Dr. Damien Wilson as one of two Researchers on a wine marketing study for a top 10 US wine producer
- Reviewed relevant wine business and marketing research on strategic branding
- Participated in interviews with senior Executives, recording notes of objective data, assisted with technical recording to understand company baseline from different perspectives
- Utilized both quantitative and qualitative research methods including triangulation for objective data analysis
- Develop content and draft final research paper in collaboration with Dr. Damien Wilson and other Researchers meet customer needs and maximize revenue.
Wine Business Graduate Assistant
Sonoma State University Wine Business Institute
Rohnert Park, CA
01.2020 - 12.2020
- Hired by Dr. Liz Thach MW to support her on teaching undergraduate wine business courses
- Created lesson materials, visuals and digital presentations to supplement lesson plans
- Graded students' assignments, exams and quizzes, provided educational support to undergraduate students to understand knowledge gaps
- Assisted faculty members with data collection for potential academic publications.
- Initiated writing projects with Dr. Thach on topics around wine, wine education, wine business and related areas, with articles published in Wine Industry Network as well as other wine media
- Mentored wine business students, especially on career planning and personal development
Business Analyst
Shin Management Services
Hong Kong
08.2018 - 07.2019
- Project management for multiple clients under Shin Management's portfolio of varying business nature (mostly financial, strategic projects)
- Oversaw client communication, managed stakeholders externally and internally
- Monitored ongoing processes and developments for multiple ongoing projects from start to end
- Identified process inefficiencies through gap analysis and outlined sensible solutions.
- Analyzed critical business gaps to evaluate factors driving results and summarized into presentations.
Head of Human Resources
Easyship
Hong Kong
06.2017 - 08.2018
- Solely responsible for all HR functions, from management to daily execution, including HR operations, compliance, administration, compensation and benefits, payroll, recruitment, talent management
- Worked directly with Founding team regarding personnel decisions and issues
- Regular reporting of HR issues company-wide for transparency
- Hired key talent that helped the company grow from seed through Series B.
Strategy Consultant
Gao Feng Advisory Company
Hong Kong
06.2014 - 05.2017
- Gao Feng is a boutique strategy firm founded by ex-Booz&Co Partners
- First Consultant hired to fully support the Executive team on all aspects of business analysis, research and manage multiple client projects
- Headed both qualitative and quantitative research projects in various industries, responsible for end-to-end processes from planning, design, development, implementation and evaluation
- Conducted end-to-end primary research methods, including focus groups, interviews, market surveys, from design, planning, implementation, data collection, analyses, presentation and evaluation
- Researched, developed content, ghost wrote thought leadership articles, created original presentations using MS Powerpoint, presented to Executive level clients our final research findings and recommendations.
- Managed client relationships, internal and external stakeholder partnerships
- Proactively engaged in public outreach and attended networking events, identifying and capitalizing on external market opportunities.
Human Resources Business Partner Associate
Standard Chartered Bank
Hong Kong
06.2013 - 06.2014
- Fully supported Human Resources Business Partner on all HR functions to align corporate objectives with HR function
- Analyzed broader trends as well as internal metrics among company workforce and regularly reported to respective HR team and leaders
- Maintained in-depth knowledge on legal requirements, compliance, HR updates
- Performed daily HR administrative and operational tasks including ad hoc duties as needed
Talent Management Associate
Growing Edge
Hong Kong
06.2012 - 06.2013
- Researched on talent management strategy, facilitation, coaching frameworks and methods to create content and develop talent management programs
- Worked directly with Executive Coaches and Trainers to support their strategic program development, conduct workshops, and daily administrative needs
- Managed office operations, handled client enquiries, liaised directly with Executive team and Coaches
Human Resources Intern
Barclays Capital
Hong Kong
06.2011 - 08.2011
- Specialized in People Analytics, Compensation and Benefits
- I conducted market research analyses around compensation and benefits offered to investment bank employees to assess the bank's market competitiveness, based on quantitative market data and qualitative employee feedback, presented results, offered suggestions
Human Resources Intern
Credit Suisse Bank
Hong Kong
05.2011 - 06.2011
- Headed "Gen Y Retention Project", an internal research study shadowed by HR Director Jason McFarland to research, analyze, and recommend employee retention strategies especially among Millennial employees
- Designed and conducted confidential interviews to gather qualitative data from relevant subjects
- Analyzed compensation and benefits data as well as other HR data both internally and externally to understand factors affecting employee retention
- Presented final recommendations to HR Director, received feedback for further evaluation
- Maintained relationships with personnel using strong collaboration and teamwork skills.
Education
MBA - Wine Business
Sonoma State University, Wine Business Institute
Rohnert Park 08.2019 - 05.2021
Bachelor of Arts - Employment Relations, Sociology & German
University of Toronto
Toronto, Canada 09.2008 - 06.2012
Skills
Business analysis, Research methods
Accomplishments
- Elected Board Member of Shone Farm Winery of Santa Rosa Junior College in Russian River Valley AVA for 2022
- Active member of Bâtonnage Forum empowering women in wine since Feb 2022
- Researcher for Dr. Monique Bell’s "Terroir Noir Black Wine Entrepreneurship study", June 2021-present
- Co-authored wine technology article with Pierre Costa, Digital Wine Marketing instructor for Sonoma State's Wine EMBA and Santa Rosa Junior College in 2021
- Awarded Vintage Wine Estates’ “Women in Wine” Scholarship, 2020-2021
- Selected to lead marketing research case study for Francis Ford Coppola Winery by Dr. Damien Wilson
- Co-authored wine business articles with Dr. Liz Thach on Wine Industry Advisor, Jan 2021, June and April 2020
Timeline
Manager - Strategic Partnerships
Somm Says Inc.
01.2022 - 08.2022
Senior Strategy Lead
Somm Says Inc
05.2021 - 12.2021
Strategy Intern
Somm Says Inc.
11.2020 - 05.2021
Wine Marketing Research Assistant
Sonoma State University Wine Business Institute
11.2020 - 05.2021
Wine Business Graduate Assistant
Sonoma State University Wine Business Institute
01.2020 - 12.2020
MBA - Wine Business
Sonoma State University, Wine Business Institute
08.2019 - 05.2021
Business Analyst
Shin Management Services
08.2018 - 07.2019
Head of Human Resources
Easyship
06.2017 - 08.2018
Strategy Consultant
Gao Feng Advisory Company
06.2014 - 05.2017
Human Resources Business Partner Associate
Standard Chartered Bank
06.2013 - 06.2014
Talent Management Associate
Growing Edge
06.2012 - 06.2013
Human Resources Intern
Barclays Capital
06.2011 - 08.2011
Human Resources Intern
Credit Suisse Bank
05.2011 - 06.2011
Bachelor of Arts - Employment Relations, Sociology & German
University of Toronto
09.2008 - 06.2012
Similar Profiles
John SkobrakJohn Skobrak
Content Creator at Skobie Won The Beat SommContent Creator at Skobie Won The Beat Somm
Deborah Parker WongDeborah Parker Wong
Global Wine Editor at SOMM JournalGlobal Wine Editor at SOMM Journal
Sydney PelzerSydney Pelzer
Social Media Marketing Director at SOMM CreativeSocial Media Marketing Director at SOMM Creative
MISHA LEEMISHA LEE
Event Volunteer at UC Tech ConferenceEvent Volunteer at UC Tech Conference
Nakilah JohnsonNakilah Johnson
Front Desk Receptionist at Silk Training FacilityFront Desk Receptionist at Silk Training Facility