Firas El Kesm
Qatar,Doha
Summary
Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs, and transforming customer service standards. Experienced in leading and supervising operational and sales teams.
Overview
9
9
years of professional experience
Work History
Founder
Soft Sip Cafe
02.2022 - 06.2024
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Created and monitored promotional approaches to increase sales and profit levels.
- Created organization's mission and vision statements for use by employees.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Developed innovative sales and marketing strategies to facilitate business expansion.
Director
Firanza Group Pty Ltd
11.2017 - 08.2023
- Performed regular job site observations to provide direction for general contractor personnel and subcontractor laborers.
- Analyzed and evaluated construction bids to select most cost-effective contractors.
- Developed and executed marketing campaigns to increase online sales and customer engagement.
- Oversaw online sales system to drive traffic and identify leads.
- Maintained key item stock levels and wrote or expedited purchase orders.
- Hired, trained and built high-performing team of sales representatives.
Senior Marketing Executive
NewsCorp
04.2021 - 03.2022
- Analyzed marketing campaigns using key metrics and performance indicators.
- Developed marketing plans based upon extensive research and prospects targeted.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Helped clients develop website portals and social media pages to promote businesses.
- Assisted with social media and digital marketing platform management to satisfy strategic objectives.
Sales Consultant
Harvey Norman
01.2017 - 11.2017
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.
- Maintained sense of urgency in answering customer questions and requests through email or voice messaging.
- Responded to telephone and in-person requests for information.
- Provided sales and customer service assistance to walk-in traffic
Logistics and Operations Manager
Master Import Export
10.2015 - 12.2016
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Identified and resolved unauthorized, unsafe, or ineffective practices.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
- Developed and maintained relationships with external vendors and suppliers.
- Negotiated contracts with vendors and suppliers to obtain best pricing and terms.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
Education
Under Grad - Software Engineering
Macquarie University
Sydney 2017
Under Grad - IT
Notre Dame University
Lebanon 01-2015
High School Diploma -
Rawdat Al Fayhaa School
Tripoli, Lebanon 04-2013
Skills
- Consulting
- Marketing
- Project planning and development
- Negotiation
- Entrepreneurial leadership
- Construction management
- Strategic planning and execution
Languages
Arabic
Native language
Arabic
Proficient
C2
English
Advanced
C1
Timeline
Founder
Soft Sip Cafe
02.2022 - 06.2024
Senior Marketing Executive
NewsCorp
04.2021 - 03.2022
Director
Firanza Group Pty Ltd
11.2017 - 08.2023
Sales Consultant
Harvey Norman
01.2017 - 11.2017
Logistics and Operations Manager
Master Import Export
10.2015 - 12.2016
Under Grad - Software Engineering
Macquarie University
Under Grad - IT
Notre Dame University
High School Diploma -
Rawdat Al Fayhaa School
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