Fleeks B. Hazel II
Bowie,MD
Summary
Results-driven Senior Marketing and Sales Account Executive with over 30 years of experience in media sales, strategic marketing, and account management. Proven expertise in developing integrated marketing solutions, increasing revenue, and cultivating long-term client relationships. Adept at consultative sales, digital marketing, and delivering measurable results through innovative strategies.
Overview
35
35
years of professional experience
Work History
President
The FBH Group
06.2024 - Current
- Lead strategic marketing initiatives and business development efforts to drive company growth
- Develop client acquisition strategies, fostering key partnerships and expanding market presence
- Oversee branding, media planning, and execution of multi-platform marketing campaigns
Guest Lecturer
Howard University
02.2012 - Current
- Deliver engaging lectures on marketing, sales strategies, and media trends to undergraduate
- Develop curriculum and course content that aligns with industry best practices and evolving market dynamics
- Mentor students, providing career guidance and insights into real-world applications of marketing principles
Account Manager
WAMU 88.5
06.2016 - 05.2024
- Spearheaded strategic sales initiatives, increasing revenue by 20% through sponsorships and digital media sales
- Consulted businesses on the benefits of Public Radio, aligning brand messaging with news content
- Designed and implemented integrated marketing solutions, optimizing campaign performance and client satisfaction
- Strengthened client relationships through strategic upselling and comprehensive post-campaign analysis
Account Executive
WUSA-TV
03.2011 - 11.2015
- Developed and executed multi-media marketing campaigns across broadcast, digital, SEM, SEO, and video streaming
- Increased client billing through strategic business development and relationship management
- Conducted post-campaign performance analyses, refining strategies for optimized results
Senior Account Executive
CBS Radio
09.2009 - 03.2011
- Led digital display, radio broadcast, and event marketing sales, generating new revenue streams
- Provided data-driven marketing presentations, guiding clients toward impactful advertising decisions
- Developed multi-media marketing programs that increased local revenue from national accounts
Senior Account Executive
Citadel Broadcasting
02.2008 - 09.2009
- Managed key client portfolios while securing new business opportunities
- Created and delivered high-impact sales presentations to stakeholders
- Increased market share through targeted sales and promotional strategies
Realtor
Remax One
01.2005 - 02.2008
- Licensed Realtor in Maryland and the District of Columbia, assisting clients in buying and selling properties
- Implemented effective marketing and advertising strategies to maximize client success
Senior Account Executive
Clear Channel Radio
01.2003 - 01.2005
- Developed advertising campaigns, increasing revenue through strategic business development
- Built and maintained strong relationships with advertisers to optimize campaign effectiveness
Local Sales Manager & Senior Account Executive
Radio One
01.2001 - 01.2003
- Led and mentored a high-performing sales team, surpassing revenue targets
- Developed and executed sales strategies to drive local advertising sales
- Strengthened partnerships with local businesses and agencies to boost market reach
Senior Account Executive
CBS Radio
09.1990 - 05.2001
- Managed a diverse client portfolio, delivering tailored media solutions
- Increased market share through strategic sales and account management
- Consistently achieved revenue growth through innovative advertising approaches
Education
BA - Information Technology
Morehouse College
01.1987
MBA -
University of Maryland Global College
01.2018
Skills
- Media Sales & Sponsorships
- Strategic Marketing & Brand Alignment
- Revenue Growth & Account Expansion
- Client Relationship Management
- Digital & Event Sponsorship Sales
- Campaign Performance Analysis
- Consultative Selling
- Market Research & Business Development
- CRM Software (Salesforce)
- Digital Advertising Platforms
- Data Analytics & Reporting Tools
Accomplishments
- Increased overall revenue by 20% through targeted marketing strategies and key account development.
- Awarded CBS Washington, DC Marketing Sales Person of the Year.
- Recognized as WPGC 95.5 Employee of the Year.
Affiliations
- Morehouse College Athletic Advisory Board
- Morehouse College Den of Honor Selection Committee
- Kappa Alpha Psi, Inc.
- Kappa Scholarship Endowment Fund Board
Timeline
President
The FBH Group
06.2024 - Current
Account Manager
WAMU 88.5
06.2016 - 05.2024
Guest Lecturer
Howard University
02.2012 - Current
Account Executive
WUSA-TV
03.2011 - 11.2015
Senior Account Executive
CBS Radio
09.2009 - 03.2011
Senior Account Executive
Citadel Broadcasting
02.2008 - 09.2009
Realtor
Remax One
01.2005 - 02.2008
Senior Account Executive
Clear Channel Radio
01.2003 - 01.2005
Local Sales Manager & Senior Account Executive
Radio One
01.2001 - 01.2003
Senior Account Executive
CBS Radio
09.1990 - 05.2001
MBA -
University of Maryland Global College
BA - Information Technology
Morehouse College
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