FLOR DEMARIA LAZO
LOS ANGELES,CA
Summary
Driving Client Satisfaction & Business Growth | Expert In Strategic Relationship Management & Cross-Functional Collaboration
Overview
12
12
years of professional experience
Work History
Partnership Growth Account Manager
BUMO
Los Angeles
10.2025 - Current
- Built and scaled Bumo’s provider pipeline by identifying, qualifying, and converting high-value childcare providers, preschools, and camps into revenue-generating partners through strategic cold outreach, relationship selling, and market positioning.
- Advised childcare businesses on income growth strategies, helping them monetize unused capacity, optimize pricing, and increase monthly revenue through Bumo’s on-demand and flexible care model.
- Managed active provider accounts by monitoring enrollment levels, open slots, and booking activity, then proactively helping providers fill empty spaces through follow-ups, promotions, and family re-engagement strategies.
- Supported providers in staying financially afloat by recommending tactical business moves such as short-term promotions, flexible scheduling, seasonal programs, and pricing adjustments to stabilize and grow cash flow.
- Developed and refined sales and marketing scripts used to engage both providers and families, improving conversion rates, meeting bookings, and signed agreements.
- Led provider negotiations and closed partnerships, addressing objections related to payments, staffing, operational changes, and long-term sustainability.
- Acted as a trusted business advisor to childcare owners by guiding them through onboarding, launch readiness, and ongoing growth planning to maximize retention and platform success.
- Drove provider retention and lifetime value through consistent relationship management, problem-solving, and performance optimization.
- Tracked and analyzed outreach, booking, and conversion data to identify patterns, optimize targeting, and prioritize high-performing markets.
- Collaborated cross-functionally with marketing, operations, and provider success teams to align supply growth with family demand and regional expansion goals.
Leasing Consultant/Marketing Strategist
Goldrich Kest (Museum Tower, 255 Grand & Promenade Towers)
08.2020 - 04.2024
- Successfully maintained a high occupancy rate of 96% through effective leasing and marketing efforts
- Conducted property tours and provided prospective residents with information about the community, amenities, and leasing options
- Negotiated lease agreements and oversee lease renewals and terminations
- Proficient in the regulations and operational procedures of Section 8 and Low-Mod Housing Programs
- Created maintenance work orders ensuring timely completion
- Handle tenant inquiries, complaints, and emergency situations promptly and professionally
- Cultivated strong relationships with current and potential residents, ensuring their needs and concerns were addressed promptly
- Selected to pilot and test new leasing programs aimed at streamlining processes and improving efficiency (Knock, MeetElise, OneSite and SNAPPT)
- Collaborated with cross-functional teams to evaluate and implement innovative solutions for housing program management
- Provided feedback and recommendations that contributed to the successful rollout of new leasing procedures
- Monitored and reported on pilot program performance, ensuring alignment with organizational goals and regulatory requirements
- Cross leased ensuring compliance with all legal and regulatory requirements
- Collect rent payments, late fees, and other charges in a timely manner
- Utilized CRM software to manage leads, schedule appointments, and follow up with prospects, resulting in improved lead conversion rates
- Stayed informed about relevant landlord-tenant laws, fair housing regulations and other legal requirements
- Developed and implemented marketing strategies to increase brand visibility and attract new residents
- Create engaging content for online listings and social media resulting in increased online engagement and inquiries
- Hosted and organized community events to foster a sense of belonging among residents and improve resident retention
- Assisting in training new Hires
- Assisted in the preparation and execution of lease agreements, ensuring all legal and regulatory
- Created compelling market materials, such as brochures, flyers, and digital content, to drive potential prospects
- Managed and updated the company’s social media profile resulting in an increase in followers and user engagement
- Foster positive relationships with tenants to promote tenant retention and satisfaction
- Conducted comprehensive market surveys to analyze property management trends and competitive positioning as well as provide actionable insights to senior management to optimize pricing strategies and improve property performance
Resident Relations Manager
First Service Residential (Icon Brickell Tower 1 Tower 2)
05.2019 - 06.2020
- Established rapport with residents and prospective residents by addressing their needs, concerns, and inquiries in a prompt and professional manner
- Attract residents by marketing available units, conducting property tours, and assisting with the move in process
- Oversee property maintenance and repair requests, ensuring that they are handled promptly and efficiently
- Arranged and confirmed recreational, business and dining activities both inside and outside of the property
- Assisted Residents with special request services, including doctors, fine dining, MUA, entertainment, and florists
- Manage rent collection processes, including late fees and eviction procedures if necessary
- Coordinate and offer various services and amenities to enhance the resident experience, such as organizing events social activities, and community building initiatives
- Mediate and resolve conflicts between residents
- Ensure that all residents comply with the terms of their lease agreements and rules, and address violations as necessary
- Retrieved mail, small packages, and facsimiles for guests as requested
- Maintain accurate records of all resident communications, lease agreements, maintenance requests and financial transactions
- Registered VIP guests of Residents as needed
Assistant Store Manager
L.K. Bennett
11.2018 - 05.2019
- Ensure that customers have a positive shopping experience by providing excellent customer service, addressing customer inquiries and concerns and resolving any issues that may arise
- Assist in the recruitment, training, and supervision of retail staff. May include scheduling, assigning tasks, and providing guidance to employees
- Help monitor and maintain inventory levels, track sales performance, and implement strategies to meet sales targets. Also help assist in setting up product displays and promotions
- Ensure the store is clean, organized, and visually appealing to customers.
- Assist with budgeting and financial tracking to ensure the store meets its financial goals. Includes handling cash, processing transactions, and managing store expenses
- Address operational challenges and find solutions to issues that may arise, such as staffing problems, inventory discrepancies, or customer complaints
- Ensure the store follows all relevant laws and regulations, including labor laws, safety standards, and company policies
- Provide regular reports to the store manager or higher up, detailing sales performances inventory levels, and other key performance indicators
- Assist in the ongoing training and development of store employees to improve their skills and product knowledge
- Lead by example and motivate the store team to work collaboratively and achieve sales and customer service goals
- Implement and monitor security measures to prevent theft and ensure the safety of employees and customers
Brand Ambassador
Mosaic Brand Solutions
12.2015 - 10.2018
- Responsible for increasing brand awareness and enhancing the company’s image. Actively promote the brand’s products, services, or message to target audiences
- Have a deep understanding of the brand’s products, services, and overall mission. Effectively convey the brand’s message to the public.
- Engage with the target audience through various means such as events, trade shows, and other promotional activities. Interacting with potential and existing customers to answer questions and build relationships
- Gather feedback from customers and potential customers to provide insights to the company for continuous improvement
Mid-Market Account Manager
ZipRecruiter
12.2014 - 10.2018
- Develop and execute sales strategies and plans to target the mid-market segment. May involve identifying potential clients, setting sales targets, and creating sales pipeline
- Generate and nurture leads in the mid-market segment through various marketing and outreach activities, such as cold calling, email campaigns and networking
- Develop and Manage a pipeline of opportunity, research and understand clients’ needs and plan strategically to find area to upgrade plans based on their needs
- Build and maintain relationships with mid-market clients to understand their needs and requirements and provide solutions or products that meet those needs
- Assisted in onboarding customers on SaaS-based platforms
- Responsible for identifying opportunities to upsell or cross-sell additional products or services to the clients
- Stay updated on market trends, competitor activities and industry developments in the mid-market segments to identify new opportunities and offering insight and recommendations based on market analysis
- Maintain a deep understanding of the company’s products and services and how it can benefit the mid-market clients
- Met goals consistently, showing reliability and sustained performance
- Track key performance metrics related to client satisfaction, revenue growth and retention
Sales Supervisor (Contract)
Bonpoint
08.2015 - 11.2015
- Supervise, and provide support to help them store achieve their sales goals
- Develop and implement sales and strategies, plans, and objectives to achieve sales and targets and grow business
- Monitor and evaluate the performance of sales
- Set individual and team sales target and ensure that team is motivated and equipped to meet goals
- Foster strong customer relationships, address customer concerns, and ensure high levels of customer satisfaction
Assistant Store Manager
Carlo Pazolini
06.2014 - 01.2015
- Assist in recruiting, training, and developing store staff
- Delegate tasks and responsibilities to team members
- Provide guidance and support to employees while fostering a positive work environment
- Ensure that customers receive outstanding service and have a positive shopping experience
- Address customer inquiries, complaints, and concerns in a professional and efficient manner
- Monitor sales and inventory levels
- Assist in setting sales targets and ensuring they are met
- Replenish stock as needed and maintain visual merchandising standards
- Oversee store opening and closing procedures
- Maintain cleanliness and organization within the store
- Implement loss prevention measures and security protocols
- Assist in budgeting and cost control to meet financial targets
- Prepare and manage cash register operations
- Handle daily cash reconciliation and banking duties
- Ensure that the stores layout and displays are appealing and in line with company standards
Education
Master Of Art - Human Relations and Executive Leadership
Liberty University
Lynchburg, VA01.2008
Bachelor Of Science - Politics and Policy
Liberty University
Lynchburg, VA01.2005
Skills
- Client relationship building
- Business development
- Key account management
- Data-driven decision making
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
French
Elementary
Timeline
Partnership Growth Account Manager
BUMO
10.2025 - Current
Leasing Consultant/Marketing Strategist
Goldrich Kest (Museum Tower, 255 Grand & Promenade Towers)
08.2020 - 04.2024
Resident Relations Manager
First Service Residential (Icon Brickell Tower 1 Tower 2)
05.2019 - 06.2020
Assistant Store Manager
L.K. Bennett
11.2018 - 05.2019
Brand Ambassador
Mosaic Brand Solutions
12.2015 - 10.2018
Sales Supervisor (Contract)
Bonpoint
08.2015 - 11.2015
Mid-Market Account Manager
ZipRecruiter
12.2014 - 10.2018
Assistant Store Manager
Carlo Pazolini
06.2014 - 01.2015
Bachelor Of Science - Politics and Policy
Liberty University
Master Of Art - Human Relations and Executive Leadership
Liberty University