Frances Torres
Ridgewood
Summary
Strategic Sales, Marketing, Customer Experience & People Leader with over 20 years of combined experience at one of the world’s most iconic CPG brands, Coca-Cola; And most recently leading a Sales & Customer Service Team at a State Farm office. Strengths reside in both B2B C-suite relationship engagement as well as direct to consumer. Natural collaborator experienced in leveraging all aspects of business including brand, marketing, operations, and financial assets in order to create value for company, customers and team members. Proven track record in creative problem solving as well as influencing both internal and external stake holders to drive results. Dedicated business leader seeking a sales, marketing, recruitment or people leadership role in a high performing, people-first company.
Overview
24
24
years of professional experience
Work History
Director of Operations
State Farm Insurance Company
Linden, NJ
08.2021 - Current
- Licensed Insurance agent, responsible for leading the sales, customer experience and people leadership of a State Farm office.
- Manage the execution and evaluation of our marketing tactics and budgets and resources, optimizing allocation for maximum impact on business objectives.
- Promote a culture of integrity within the organization by enforcing compliance with established regulations, policies, procedures, as well as conducting regular monitoring and checks.
- Achieve team goals through formalized training & development plans, sales coaching, and performance management.
- Create new job postings and work collaboratively with partners such as Career plug, Indeed as well as local colleges & universities to attract the right employees for the business while also creating and executing retention strategies for existing team members.
- Develop and execute marketing strategies that include robust referral programs working with customers, employees and local business partners as well as managing social & digital programming for the office.
Director of Sales and Marketing
Coca-Cola North America Group
Atlanta, Georgia
08.2016 - 07.2018
- Managed sales team responsible for creating, owning and delivering national customer business plans that created joint value for both company and customer.
- Responsible for negotiating multi-million dollar customer contracts both in retail and foodservice areas of business.
- Worked collaboratively with Shopper Insights, Brand, Marketing, Operations and Finance team to deliver increased share of our brands in customer outlets.
Senior National Account Executive
Coca-Cola North America Group
Atlanta, Georgia
01.2011 - 07.2016
- Subject matter expert related to foodservice industry, products/categories within the Convenience Retail Channel.
- Managed team of cross functional partners to assist in implementing value based initiatives for my customers and company to drive revenue.
- Built trusted relationships with my portfolio of customers which resulted in successful contract negotiations, share gains and increased revenue.
- Implemented the first system wide installation of company's latest beverage technology, Freestyle in national convenience retail chain, resulting in an exclusive contract.
Franchise & Commercial Shopper Marketing Manager
Coca-Cola North America Group
Atlanta, Georgia
02.2010 - 01.2011
- Responsible for exceeding volume, profit, and share plans for 8 Convenience Retail customers through customer marketing leadership and focus around strategic brand priorities.
- Developed, executed, and analyzed customer specific extensions of national programs such as World Cup, NHRA through consumer sweepstakes and store incentives driving volume for the system and value for shopper and retailer.
- Used consumer, brand, and system knowledge to identify opportunities and leverage internal support to create volume/profit driving programs within my customer's outlets.
Senior Sales Executive - Foodservice
Coca-Cola North America Group
Atlanta, Georgia
05.2006 - 02.2010
- Led beverage category and marketing development in diverse national foodservice accounts in the Convenience Retail, Gaming, and Quick Serve Restaurant channels.
- Responsible for successfully negotiating multi-year exclusive contracts with large regional and national chains.
- Worked in tandem with bottling partners to implement a total beverage offering inclusive of retail and foodservice brands and categories.
Sales Executive
Coca-Cola North America Group
Chicago, Illinois
09.2004 - 05.2006
- Managed beverage contract and relationship in 12 national and regional foodservice accounts.
- Successfully negotiated 8 customer contracts in a 10 month period, maintaining exclusivity and growing our brands within customers locations.
- Established alliance customer relationships with senior leaders through consistent stewardship practices, excellent customer service and value through our brands.
Sales Associate
Coca-Cola North America Group
Stamford, Connecticut
07.2002 - 08.2004
- Responsible for capturing new and competitive business through cold calling while advancing relationships with existing customers in order to exceed business plans.
- Successfully renegotiated contracts with regional chain restaurants.
- Created detailed competitive market analysis and organized meetings with cross functional partners to identify high value opportunities and the most effective selling strategy in the local market.
Education
Bachelor of Arts - Marketing
Michigan State University
East Lansing, Michigan05.2002
Skills
- Licenced Insurance Agent (Property &Casualty) NJ
- Developing & Inspiring People
- Strong Negotiating & Influencing Skills
- Strategic Thinker
- Creative Problem Solver
- Customer Relationship Manager
- Natural Collaborator
Timeline
Director of Operations
State Farm Insurance Company
08.2021 - Current
Director of Sales and Marketing
Coca-Cola North America Group
08.2016 - 07.2018
Senior National Account Executive
Coca-Cola North America Group
01.2011 - 07.2016
Franchise & Commercial Shopper Marketing Manager
Coca-Cola North America Group
02.2010 - 01.2011
Senior Sales Executive - Foodservice
Coca-Cola North America Group
05.2006 - 02.2010
Sales Executive
Coca-Cola North America Group
09.2004 - 05.2006
Sales Associate
Coca-Cola North America Group
07.2002 - 08.2004
Bachelor of Arts - Marketing
Michigan State University