Francine Jackson Price
Lathrop,CA
Summary
Experienced Marketing Manager with a successful track record of leading internal and external events for multimillion-dollar companies. Recognized as a respected leader in event orchestration, dedicated to effectively building and reinforcing the company's brand image. Meticulous and dependable approach to producing world-class conferences and activations at major trade shows.
Overview
34
34
years of professional experience
Work History
Senior Manager, Marketing Events- Contractor
Early Warning LLC
01.2024 - Current
- Marketing Events
- Report to the Director of B2B Strategy Marketing
- Work with sales and marketing teams to determine event plans and organize all merchant and issues-related events
- Manage relationships with exhibits and displays vendors and negotiate sponsorship contracts
- Manage hotel rooming blocks
- Managed buildout and teardown
- Execute all dinners and badging procedures
- Create and maintain show budgets to stay within guidelines
- Manage vendor relationships
Senior Manager, Marketing Events
Samsung Semiconductor
01.2021 - 01.2023
- Marketing and Communications
- Industry Events: Work with sales & marketing teams to identify and develop customized event plans; organize and execute all details
- Coordinate with headquarters teams to develop and implement event plans, objectives, and collateral for Memory, Foundry, S.LSI, R&D events, and tradeshows
- Company Events: Work with MarCom and support teams to execute all corporate events (Town Halls, Company Picnics, Holiday Events, and employee engagement programs)
- I also collaborate with internal stakeholders and divisions to execute internal events and employee engagement programs
- Propose innovative and creative event concepts that align with current and future industry trends for virtual and in-person events
- Recommend event programs and negotiate event sponsorship and marketing opportunities
- Manage suppliers and other contributors (design firms, exhibit display, AV, special event planners, suppliers, coordination) through effective project management and collaboration to ensure exceptional execution of all assigned deliverables
- Event Promotion: partner with communication and design teams to help develop creative and promotional content for events
- Develop and maintain budgets for all industry trade shows and company events
Senior Manager, Corporate Events
NVIDIA
01.2020 - 01.2021
- Corporate Events for North America
- Responsible for small, medium, and large-sized events such as GTC developer conferences, workshops, and other events
- Managed thirty sessions for GTC developer conferences
- Reviewed session materials and presentations
- Edited and uploaded videos using the Kaltura platform
- Uploaded videos to NVIDIA on-demand
- Worked with the content team to prepare speakers for presentations
- Negotiated vendor contracts are down by $5k per contract
Senior Manager, Marketing Events
Samsung Semiconductor
01.2014 - 01.2020
- Marketing and Communications – Samsung Strategy and Innovation Center Events
- Managed cross-functional teams within Samsung to support30+ events annually, including major trade shows such as MWC, CES, Electronica, and Embedded World
- Responsible for running the non-profit virtual production experience for the Extreme Tech Challenge Competition, along with Samsung and its partners
- Responsible for the project, communication, and budget management of Innovation and Partner Summits, consulting with all levels of the organization, including the President’s office
- Responsible for small and medium-sized events such as developer training and workshops, receptions, VIP dinners, and other events
- Generated tens of thousands of leads for the ARTIK Sales Funnel through trade shows
- Brought hundreds of thousands of dollars in savings cumulatively to the company through contract negotiation and creative solutions
- Built and trained top-class planning teams, delivering best-in-class service at events
- Conducted research to identify new opportunities for bringing about innovation in events
Marketing Event Manager
Samsung
01.2013 - 01.2014
- North America Developer Relations Events
- Responsible for leading Samsung to produce its first large-scale developer conference
- Managed multi-million-dollar budget for Samsung Developer Conference - SDC (5000+ Attendees)
- Evaluated, hired, and managed all vendors for SDC and other Samsung Developer Program North America-wide events
- Hosted weekly meetings with Samsung teams and agencies to ensure we met goals and objectives
- Facilitated communication with event professionals, including venue management, stand designers, caterers, contractors, and equipment rentals, to ensure the efficient running of an event
- Searched for and negotiated suitable venues or locations per event requirements and budgetary constraints
- Built relationships with vendors and show organizers
- Firsthand experience in staffing events appropriately
Marketing Event Manager
BlackBerry
01.2012 - 01.2013
- Managed all North America Developer Relations Events
- Maintained a million-dollar budget for North and Latin American events
- Tracked activities against the detailed project plans
- Responsible for cost, estimating, and planning projects
- Monitored actual expenditure figures against project budgets
- Maintained a close relationship between the marketing and evangelism teams
- Ran weekly meetings with PR teams to ensure we meet goals and objectives
- Produced A-rated events while running multiple concurrent events
- Collaborated with the evangelist team on running training sessions around app development
- “History of being meticulous and self-motivated.”
Marketing Event Manager
Sun Microsystems, Inc.
01.1997 - 01.2010
- Managed product marketing and communications functions, overseeing a $2M budget and coordinating a team of fifty
- Managed small and large events ranging from500 –50,000 attendees
- Prepared proposals and planned all the details of the events and interacted with on-site managers and staff before the event
- Performed the financial duties, billing, purchase orders, tracking of orders, networking, Organization, sales, public relations, customer meetings, on-site inspections, and supervision of the renovation and installation for the event
- Served as liaison between contractors, organizers, and management for all facets of the programs and events
- Negotiated terms, executed, and administered multiple contracts with facilities vendors for service following budget constraints and company policies and procedures
- Planned logistics and negotiated contracts for conferences and events, including budgets, speakers, entertainment, transportation, facilities, technology, equipment, logistical requirements, printing, food and beverage, and other related details
- Coordinated and arranged for meetings and special events of various sizes
Project Coordinator
Java Software
01.1991 - 01.1997
- Managed operations for the senior marketing director and a team of fifteen product managers
- Worked with senior management to reallocate resources and steer budgets and projects back on time and within budget
- Improved product team effectiveness and timely completion with weekly dashboard meetings and regular senior management project status reports
- Established conference call systems with cross-functional departments to review goals and priorities for external projects
Education
Business Administration
University of Phoenix
Lathrop, CA12.2024
Skills
- Strategic planning
- Cross-functional collaboration
- Operations management
- Cross-functional team coordination
Accomplishments
- Top performer for JavaOne and Mobile World Congress.
- Cut costs by20% on several event contracts.
- Improved messaging consistency by creating training materials for use at events.
- Extensive, global network of event partners and vendors.
Timeline
Senior Manager, Marketing Events- Contractor
Early Warning LLC
01.2024 - Current
Senior Manager, Marketing Events
Samsung Semiconductor
01.2021 - 01.2023
Senior Manager, Corporate Events
NVIDIA
01.2020 - 01.2021
Senior Manager, Marketing Events
Samsung Semiconductor
01.2014 - 01.2020
Marketing Event Manager
Samsung
01.2013 - 01.2014
Marketing Event Manager
BlackBerry
01.2012 - 01.2013
Marketing Event Manager
Sun Microsystems, Inc.
01.1997 - 01.2010
Project Coordinator
Java Software
01.1991 - 01.1997
Business Administration
University of Phoenix
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