Francisco Castañon
Los Angeles,CA
Summary
DIGITAL MARKETER + CONTENT CREATOR
Highly skilled and creative digital marketer with expertise in driving brand awareness and engagement. Proficient in innovative social media strategies, compelling content creation, and fostering meaningful connections with diverse audiences.
Overview
4
4
years of professional experience
Work History
Social Media & Community Manager
BPM Music
03.2023 - 06.2023
- Created captivating content that resonated with diverse audiences, with a notable 40% boost in engagement within the Gen Z demographic.
- Seamlessly integrated social campaigns into broader music projects, contributing to a 25% increase in overall campaign performance.
- Collaborated closely with stakeholders to inform and influence marketing decisions, leading to a 15% improvement in campaign outcomes.
Social Media Manager | Marriott Hotels & Resorts
Laundry Service
05.2023 - Current
- Collaborated with regional social teams to execute global campaigns, resonating with international markets and achieving a 20% increase in engagement.
- Acted as the voice of hotel properties on social, ensuring consistency across channels and contributing to a 25% rise in brand recognition.
- Applied a social perspective to amplify marketing campaigns and product opportunities, leading to a 20% increase in audience engagement.
Social Media Manager | FOX Entertainment
Laundry Service
08.2022 - 04.2023
- Developed engaging content for higher-priority FOX TV show accounts, aligning with diverse culture trends and achieving a 30% increase in social media followers.
- Brought a social perspective to integrated campaigns and product marketing initiatives, contributing to a 20% increase in campaign performance.
- Live-tweeted (formerly) and engaged in real-time with the audience during show airings, fostering interactive engagement and amplifying the show's impact on social platforms.
- Expertly monitored live feeds and trending discussions, enabling swift adaptation of content strategy to emerging themes and enhancing audience participation.
Social Media Coordinator | FOX Entertainment
Laundry Service
05.2021 - 04.2023
- Managed social media content calendar for lower-priority FOX TV show accounts and vertical accounts
- Collaborated with cross-functional marketing and creative teams to maintain consistent brand messaging
- Utilized data and metrics to enhance audience engagement and drive improvements
Social Media Manager (Freelance)
STN Digital
11.2022 - 01.2023
- Monitored live video feeds for All Elite Wrestling and identified relevant or interesting moments to clip
- Collaborated with other team members to ensure that the video content aligned with the overall social media strategy
- Managing video assets and archiving the raw footage as needed
Digital Marketing Manager
Crowd Surf
12.2019 - 03.2021
- Collaborated with artists and management to create and execute integrated marketing campaigns, achieving a 25% increase in campaign performance.
- Created and executed lead generation campaigns through email, live-stream events, webinars, and CRM insights, leading to a 15% increase in conversion rates.
- Managed end-to-end influencer campaigns based on meticulous audience insights and demographics analysis, resulting in an impressive 40% increase in engagement.
Education
Bachelor of Arts - Broadcast Journalism
California State University - Northridge
Northridge, CA05.2018
Skills
- Adobe Creative Cloud
- Copywriting
- Marketing Strategy
- Social Media Campaigns
- Relationship Management
- Adaptability
Websites
Timeline
Social Media Manager | Marriott Hotels & Resorts
Laundry Service
05.2023 - Current
Social Media & Community Manager
BPM Music
03.2023 - 06.2023
Social Media Manager (Freelance)
STN Digital
11.2022 - 01.2023
Social Media Manager | FOX Entertainment
Laundry Service
08.2022 - 04.2023
Social Media Coordinator | FOX Entertainment
Laundry Service
05.2021 - 04.2023
Digital Marketing Manager
Crowd Surf
12.2019 - 03.2021
Bachelor of Arts - Broadcast Journalism
California State University - Northridge
Similar Profiles
Eduardo RodriguezEduardo Rodriguez
Creative/Music Teacher at Bird School Of Music / Inspire Music / Music CityCreative/Music Teacher at Bird School Of Music / Inspire Music / Music City
Andrea EscutiaAndrea Escutia
Event Organizer at One Life Music Sony MusicEvent Organizer at One Life Music Sony Music
Osvaldo ChaconOsvaldo Chacon
Clinical Teaching at UTSA Music Studies (Music Education)Clinical Teaching at UTSA Music Studies (Music Education)
Steve SobelSteve Sobel
VP OF CREATIVE DEVELOPMENT/Lead Copywriter at Critical Content/SK Global GroupVP OF CREATIVE DEVELOPMENT/Lead Copywriter at Critical Content/SK Global Group
IRIS LOPEZIRIS LOPEZ
Senior Improvement Coach at CORE DistrictsSenior Improvement Coach at CORE Districts