Summary
Overview
Work History
Education
Skills
Portfolio & Blog
Timeline
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Elle Sundberg

Baltimore,MD

Summary

I have worked for 2.5 years as a social media manager in the hospitality and CPG sectors. I am passionate about social media because of it's unique ability to engage with your most loyal customers and cultivate a fan base for your brand. I am self-motivated while eager to learn from others and continuously grow.

Overview

3
3
years of professional experience

Work History

Social Media Community Specialist

McCormick & Co Inc
Hunt Valley, MD
02.2024 - Current
  • Create organic social media content for all condiment brands (Frank's Red Hot, Cholula, French's & Stubb's), across all social channels, from ideation to execution.
  • Engage with online communities to foster a deeper love for the product and connection to the brand. Respond to comments and dm's using brand's tone of voice consistently across all platforms.
  • Monitor social platforms for trends and relevant cultural moments to participate in.
  • Analyze organic social media metrics and report on a monthly and quarterly basis. Create PowerPoint presentations as needed with engagement metrics from viral or tentpole moments.
  • Collaborate with larger global marketing team to align organic social efforts with big-picture marketing priorities.

Social Media Manager

Contractor
05.2022 - Current
  • Create engaging content for local restaurant's social media feeds.
  • Engage with communities online to foster a deeper love and connection to the restaurant.
  • Address concerns and requests from customers online, discern solutions, and occasionally escalate to management.
  • Design branding, guidelines, and in-store marketing materials for clients

Marketing Intern

GrowthZone
Nisswa, MN
04.2021 - 08.2021
  • Monitored relevant conversations on social media and in Facebook groups, created a weekly report with finding for executive team.
  • Wrote blog articles that were industry-relevant and drove SEO results.
  • Designed social media content and presentations.

Education

Bachelor of Science - Marketing

Grand Canyon University
Phoenix, AZ
04-2022

Skills

  • Adobe Creative Cloud
  • Canva
  • Microsoft Office
  • Hootsuite
  • Copywriting in brand tone of voice
  • Writing and reporting via Substack

Portfolio & Blog

https://www.behance.net/ellejuranek

https://ellesundberg.substack.com

  • I love to write about lifestyle and fashion trends, especially as they relate to larger cultural conversations.
  • Over the last 6 months I have cultivated an audience of 2k+ subscribers. This growth is largely due to engaging with my readers and continuing to write about what matters to them.
  • 5 of my posts have reached top 5 on the platform in the Fashion & Beauty category

Timeline

Social Media Community Specialist

McCormick & Co Inc
02.2024 - Current

Social Media Manager

Contractor
05.2022 - Current

Marketing Intern

GrowthZone
04.2021 - 08.2021

Bachelor of Science - Marketing

Grand Canyon University

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Elle Sundberg