FRANCISCO MORENO JR
Las Vegas,NV
Summary
Results-driven operations and hospitality leader with more than 20 years of experience managing large-scale entertainment venues, guest attractions, VIP experiences, ticketing operations, and high-volume guest experiences. Proven success leading teams of up to 120+ employees, increasing revenue, controlling labor costs, improving operational efficiency, and consistently delivering exceptional guest satisfaction. Experienced in strategic planning, business operations, team development, revenue growth, attraction management, vendor relations, and cross-functional leadership within world-class hospitality and entertainment environments. Fluent in English and Spanish.
Overview
20
20
years of professional experience
Work History
Manager, Showroom Operations
MGM Grand Las Vegas
Las Vegas
05.2021 - Current
- Lead multi-venue entertainment operations, delivering exceptional guest experiences for thousands of guests annually.
- Direct and develop supervisors and frontline teams while fostering a culture of accountability, teamwork, and operational excellence.
- Implement data-driven staffing strategies that improve labor efficiency, reduce unnecessary labor costs, and optimize guest flow.
- Collaborate cross-functionally with Security, EVS, Box Office, Show Partners, Food & Beverage, and Production teams to drive operational excellence, enhance guest satisfaction, and ensure flawless execution of entertainment and special events.
- Analyze attendance trends, staffing levels, and operational performance metrics to maximize revenue opportunities and enhance profitability.
- Play a key leadership role in launching and maintaining the KÀ Royal Experience, a premium behind-the-scenes VIP tour program that enhances guest engagement, increases ancillary revenue, and elevates the overall guest experience.
- Collaborate with multiple departments to develop tour operations, guest service standards, staffing plans, and operational procedures that ensure the long-term success and scalability of the experience.
- Support VIP experiences, venue buyouts, and special events while maintaining consistently high guest satisfaction scores.
- Identify and implement operational improvements that enhance efficiency, increase guest engagement, and support revenue growth.
- Ensure compliance with company policies, safety regulations, and operational standards.
- Developed and executed marketing strategies that effectively communicated brand values, increasing brand recognition.
- Conducted market research to identify customer needs and adjusted product offerings accordingly, increasing customer satisfaction.
Entertainment Manager, Box Office & Showrooms
Luxor Hotel & Casino
Las Vegas
04.2013 - 05.2019
- Managed daily operations for multiple entertainment venues and attractions, overseeing teams of more than 120 employees and supervisors.
- Successfully supported the launch of the Jabbawockeez Theater and return of Blue Man Group while maintaining operational excellence during major transitions.
- Increased revenue through strategic ticketing initiatives, upselling programs, premium experiences, and enhanced guest service offerings.
- Developed staffing models and scheduling practices that improved productivity while reducing labor costs.
- Recruited, trained, coached, and mentored employees, creating high-performing teams focused on guest satisfaction and operational success.
- Analyzed sales trends, guest feedback, and performance metrics to identify opportunities for business growth and service improvements.
- Established and maintained strong relationships with vendors, marketing partners, and entertainment agencies to maximize attendance and profitability.
- Created and implemented Standard Operating Procedures (SOPs) that improved operational consistency and efficiency.
- Developed and executed entertainment programming strategies to enhance guest engagement and satisfaction.
- Coordinated logistics for high-profile events, ensuring seamless operations and exceptional guest experiences.
- Managed talent relations, negotiating contracts and fostering positive relationships with performers and agents.
Assistant Manager
Luxor Hotel & Casino
Las Vegas
04.2006 - 04.2013
- Directed day-to-day box office and showroom operations in a fast-paced entertainment environment.
- Led staffing, scheduling, training, and performance management initiatives for frontline teams.
- Assisted in driving revenue growth through employee coaching, sales initiatives, and premium ticket offerings.
- Supported labor management efforts through efficient scheduling and resource allocation.
- Played a key leadership role in the transition to new ticketing systems, ensuring seamless implementation and employee adoption.
- Maintained strong guest service standards that contributed to consistently positive guest experiences.
- Facilitated clear communication between employees and upper management through regular meetings and updates.
- Scheduled staff shifts to ensure proper coverage during peak shopping hours without exceeding labor budgets.
- Increased sales through effective merchandising strategies and targeted promotions.
Education
Bachelor of Science - Applied Management
Grand Canyon University
Phoenix, AZ06-2026
Associate of General Studies -
College of Southern Nevada
Las Vegas, NV01-2017
Skills
- Operations Leadership
- P&L Management
- Revenue Growth Strategies
- Labor Cost Management
- Guest Experience Optimization
- Hospitality & Tourism Operations
- Attraction & Tour Operations
- Team Development & Mentorship
- KPI Analysis & Performance Reporting
- Strategic Planning & Execution
- Vendor & Partner Relations
- Cross-Functional Leadership
- Event & Attraction Management
- Microsoft Excel & Office Suite
- Ticketmaster & Venue Management Systems
- Bilingual: English & Spanish
Languages
Spanish
Full Professional
AWARDS & RECOGNITION
Star of the Show – Q1 2023, Supervisor in the Spotlight Nominee – 2023, Leader of the Year – 2013, President’s Recognition – Q3 2013
PROFESSIONAL HIGHLIGHTS
- More than 20 years of leadership experience in hospitality, entertainment, tourism, and guest experience operations.
- Successfully helped launch and maintain the KÀ Royal Experience, a premium VIP attraction featuring behind-the-scenes access, exclusive guest experiences, and revenue-generating enhancements.
- Led teams of up to 120+ employees across multiple venues and departments.
- Increased revenue through strategic sales initiatives, premium experiences, upselling programs, and operational enhancements.
- Improved labor efficiency through workforce planning, scheduling optimization, and productivity management.
- Maintained consistently high guest satisfaction scores through operational excellence, employee development, and guest-focused leadership.
- Successfully supported major venue launches, transitions, and large-scale entertainment operations.
- Extensive experience collaborating with executives, vendors, marketing teams, operations departments, and external partners to achieve organizational goals.
Timeline
Manager, Showroom Operations
MGM Grand Las Vegas
05.2021 - Current
Entertainment Manager, Box Office & Showrooms
Luxor Hotel & Casino
04.2013 - 05.2019
Assistant Manager
Luxor Hotel & Casino
04.2006 - 04.2013
Bachelor of Science - Applied Management
Grand Canyon University
Associate of General Studies -
College of Southern Nevada