FRANK PLAICE
Los Angeles,CA
Summary
High-achieving Senior Account Executive with 14 year history of accomplishment in prospecting high-quality leads, promoting sales and serving customer needs. Motivated and driven professional with expertise in the large format printing industry.
Overview
18
18
years of professional experience
Work History
Director of Client Experience
CR&A Custom
Los Angeles, CA
11.2021 - Current
- Developed and implemented sales strategies to increase market share.
- Provided technical support for customers when needed, answering questions about product features and capabilities.
- Established relationships with key clients, while maintaining existing customer base.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Identified and developed new markets for products or services.
- Performed sales consultations and educated clients on products and services.
- Supported sales team members to drive growth and development.
Senior Account Executive
AAA Flag & Banner Manufacturing
Los Angeles, CA
02.2016 - 07.2020
- Managed over 150 accounts at one time while bringing in over $3M in revenue annually.
- Generated new accounts by implementing effective networking and content marketing strategies.
- Reached out to accounts to measure customer satisfaction and increase revenue.
- Strengthened online presence to capitalize on emerging trends.
- Collaborated with new customers to give details about company offerings.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Deepened relationships with account business by applying strong communication skills, excellent follow-through and industry knowledge.
- Managed and mentored team of 2 Project Managers.
- Recruited, trained, supervised, evaluated and mentored staff members.
- Conducted regular meetings with department heads to review progress on strategic initiatives.
Account Executive
AAA Flag & Banner Manufacturing
Los Angeles, CA
03.2013 - 02.2016
- Drove new business development and client acquisition through cold calling, lead generation and exceptional service.
- Acquired new business and drove revenue streams by providing cutting-edge services to clients.
- Prepared quotes for potential clients, upselling special packages and maintaining high levels of accuracy.
- Developed new business opportunities through client consultation and subcontractor referrals for turn-key services.
- Cultivated and developed customer relationships to enable sustained revenue growth.
- Contacted customers about account or information issues, alerting clients of changes for excellent customer service.
- Oversaw production of printed graphics from quoting to delivery.
House Account Manager
AAA Flag & Banner Manufacturing
Los Angeles, CA
01.2009 - 03.2014
- Cultivated long-term relationships with clients to accurately quote pricing and terms that achieve customer objectives.
- Maintained strong understanding of competitors mission, offerings and presence.
- Increased revenue by cultivating and securing new accounts while providing value-added services to existing clients.
- Developed and delivered new business requisitions through business-to-business sales and trade shows.
- Grew company revenue by 12% and rebuilt customer loyalty.
- Secured long-term accounts by identifying client need, providing recommendations and delivering product on time.
- Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
Project Manager
AAA Flag & Banner Manufacturing
Los Angeles, CA
01.2007 - 12.2009
- Defined project plans and timelines, managed workflow and personnel and achieved completion deadlines on or before schedule.
- Collaborated with cross-functional teams to draft project schedules and plans.
- Utilized project schematics, drawings and specifications to complete detailed and highly accurate take-offs.
- Enhanced development and drove continuous improvement of project delivery process by providing strong program leadership.
Project Coordinator
AAA Flag & Banner Manufacturing
Los Angeles, CA
12.2006 - 01.2007
- Produced status reports for customers and senior management.
- Managed work streams for both routine and special projects simultaneously.
- Reviewed site survey, proposed timeline and project requirements to understand project scope and support planning.
- Liaised with project managers to evaluate project scope and define milestones and deadlines.
Education
Bachelor of Arts - Public Administration
California State University - Long Beach
Long Beach, CA05.1991
Skills
- Sales methodologies
- Account management
- Account planning
- Budget development
- Pipeline management
- Lead generation
- Relationship management
- Social media savvy
- Brand-building strategies
- Key account development
Timeline
Director of Client Experience
CR&A Custom
11.2021 - Current
Senior Account Executive
AAA Flag & Banner Manufacturing
02.2016 - 07.2020
Account Executive
AAA Flag & Banner Manufacturing
03.2013 - 02.2016
House Account Manager
AAA Flag & Banner Manufacturing
01.2009 - 03.2014
Project Manager
AAA Flag & Banner Manufacturing
01.2007 - 12.2009
Project Coordinator
AAA Flag & Banner Manufacturing
12.2006 - 01.2007
Bachelor of Arts - Public Administration
California State University - Long Beach
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