Frank Raia

• Engage in strategic development initiatives & identifying inefficiencies across Flagstar's different business channels to enhance data migration, system enhancements, reporting improvements and general process improvements
• Serve as point of contact for all internal & external data and documentation requests while upholding relationships with internal business partners and external auditors
• Creating of process documents for Flagstar operations

Responsible for creating & overseeing operations of the Brand Health Division for leading eCommerce brands / clients sold through major online marketplaces (Amazon; Target; Walmart)

• Conduct analysis of current brands to determine overall scope of profitability; identify underperforming brands and implement appropriate strategies to improve performance or execute termination of underperforming business
• Partner with corporate legal counsel to prepare and negotiate termination contracts
• Boosted ecommerce sales by developing and implementing innovative digital marketing strategies
• Successfully execute process on 43 partnering brands

• Establish, build and manage relationships with partnering brands to successfully create brand identity and market product lines through top online eCommerce retailers
• Partner with brands to review business objectives and determine marketing efforts and opportunities to increase brand recognition and impact revenue growth
• Work in collaboration with internal departments and senior executive staff to develop complete business plans for managed brands based on data and market analysis
• Analyze key performance metrics and trends on weekly / monthly basis in preparation to plan for inventory, pricing adjustments, profit margin, budget negotiations and marketing spend
• Perform monthly analysis of current business in relation to forecasted revenue to remain on target with projected business goals; develop and implement action plans and initiatives to drive business growth
• Develop product distribution levels for fulfillment centers based on past sales and demographic data

• Successfully owned and operated this apparel company marketed through both retail accounts and online store
• Developed and produced sample product line; initiated contact with retail owners to present line and negotiate purchasing and pricing options
• Created original company website, designs, branding and marketing campaigns
• Recruited team of brand ambassadors to facilitate product promotions; created incentive programs as a motivational tool to drive sales and brand recognition
• Achieved company growth by implementing strategic plans and streamlining operations