FRANK SORTO
Riverdale Park,MD
Summary
Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled in monitoring and analyzing marketing trends, adept at implementing innovative digital marketing tools to drive success.
Overview
8
8
years of professional experience
Work History
Production Supervisor
Ryan Homes
06.2022 - Current
- Utilize project management software to track and carry-on construction schedule efficiently
- Oversee more than 15 vendors to ensure that each phase of construction is properly built per local code requirements
- Inspect workplace conditions to ensure vendors conform to applicable OSHA and local environmental standards
Website and Digital Art Creator
Digital Marketing
01.2022 - Current
- Create responsive websites tailored to meet customer goals and needs, ensuring optimal user experience
- Perform keyword and meta tag research to boost visibility, drive targeted traffic, and improve search rankings
- Utilize Canva to create eye-catching flyers that effectively promote events and engage target audiences
- Employ AI technologies, including Chat GPT and other AI software, to optimize digital marketing strategies
Marketing Director, Delivery Driver
Chick-fil-A
05.2020 - 06.2022
- Analyzed weekly reports utilizing CRM tool to identify sales trends, customer behavior, and areas for growth, resulting in generation of innovative ideas to drive multifaceted revenue.
- Successfully converted 12% of standard members to signature members within a local community of 43,000 customers, utilizing targeted strategies and personalized marketing initiatives
- Developed strong partnerships with local businesses and schools, driving community events and generating over $40,000 in outside sales
- Collaborated with the Operations Manager, Sales Manager, and Kitchen Manager to efficiently manage a team of over 30 employees, ensuring effective coordination and smooth operations
Sales Representative
T-Mobile
08.2018 - 01.2020
- Educated clients about the company’s latest LTE network, technology, products, and services
- Converted a daily average of 300 walk-in prospects into active clients, overall, 20% team closure rate
- Exceeded an individual monthly sales revenue goal of $10,000 by over $1000
Risk Analyst Intern
05.2017 - 08.2017
- Managed and presented a program risk register for a $200 million-dollar government contract bid
- Supported the logistics team in identifying an effective mitigation strategy for program risks
- Researched and mapped the VBA claims process using the Visio business mapping software
Scholarship Coordinator, Program Development Intern
Hispanic Heritage Foundation
03.2015 - 01.2017
- Collaborated with other program managers to ensure all client and sponsor’s deliverables were met
- Analyzed data to identify patterns and forecast applicant submissions for our partners
- Increased brand awareness by implementing marketing strategies that led to a 375% growth rate in applications from 4,000 to 19,000
Education
Bachelor of Science - Marketing & Supply Chain
University of Maryland at College Park
Robert H. Smith School of Business
Skills
- Brand Development and Awareness
- Canva (Software)
- Community Outreach
- Digital Marketing Strategies
- Microsoft Office (Intermediate)
- Operations Management
- Organizational Skills
- Problem Solving
- Prioritization
- Search Engine Optimization Practices
- Tableau (Novice)
- Targeted Marketing Campaigns
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Production Supervisor
Ryan Homes
06.2022 - Current
Website and Digital Art Creator
Digital Marketing
01.2022 - Current
Marketing Director, Delivery Driver
Chick-fil-A
05.2020 - 06.2022
Sales Representative
T-Mobile
08.2018 - 01.2020
Risk Analyst Intern
05.2017 - 08.2017
Scholarship Coordinator, Program Development Intern
Hispanic Heritage Foundation
03.2015 - 01.2017
Bachelor of Science - Marketing & Supply Chain
University of Maryland at College Park
Robert H. Smith School of Business
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