Frank David (Dave) Ashcraft
Fayetteville,AR
Summary
Results-oriented broadcast programming professional driven to always be improving audience engagement and advertising revenue. Specializing in country radio programming with extensive track record of success.
Overview
27
27
years of professional experience
Work History
Senior Vice President of Programming
iHeartMedia
Fayetteville, AR
07.2004 - 08.2024
- Directed programming operations and guided a team of staff members for multiple stations spanning Arkansas, Missouri, Kansas, Oklahoma, and Texas.
- Held day-to-day program director responsibilities for country stations KKIX, Fayetteville; KSSN, Little Rock; and KMAG, Ft. Smith.
- Leveraged data from Nielsen and Critical Mass Media, along with insights from local market research, to formulate programming and marketing strategies.
- Proficient in studio playout systems such as Nexgen and Sound+, along with music scheduling software including Selector, GSelector, and Powergold.
- Provided guidance and training to on-air talent and program directors.
- Collaborated with sales leadership to develop effective marketing and promotional campaigns that drove revenue.
- Managed relationships within the industry, including concert promoters, local venues, artists, and record labels.
- Served as a liaison between local community leaders, non-profit organizations, and the general public to effectively communicate upcoming events and important causes.
- Coordinated the distribution of essential information to the public about severe weather events and various emergencies across multiple regions.
Operations Manager
Clear Channel Communications
Tyler, TX
07.2003 - 07.2004
- Directed programming operations and managed a team of staff members for 4 radio stations.
- Performed day-to-day program director responsibilities for KNUE-FM, overseeing music scheduling, implementing marketing and promotional strategies, and hosting on-air shifts.
- Demonstrated a track record of excellence by consistently achieving and maintaining top 5 positions in Arbitron ratings.
- Collaborated with General Manager and sales leadership to create effective revenue-generating programming, marketing, and promotional strategies.
Director of Programming and Operations
Clear Channel Communications
Jonesboro, AR
02.2000 - 06.2003
- Directed programming operations and managed a team of staff members for 4 radio stations.
- Performed day-to-day program director responsibilities for KFIN-FM, overseeing music scheduling, implementing marketing and promotional strategies, and hosting on-air shifts.
- Demonstrated a track record of excellence by consistently achieving and maintaining number one ranking in Arbitron ratings.
- Collaborated with General Manager and sales leadership to create effective revenue-generating programming, marketing, and promotional strategies.
- Managed relationships within the industry, including concert promoters, local venues, artists, and record labels.
- Served as a liaison between local community leaders, non-profit organizations, and the general public to effectively communicate upcoming events.
Technical Support Representative
Micropower Corporation
Little Rock, AR
01.1998 - 06.2000
- Provided technical support to program directors and music directors at radio stations nationwide for PowerGold Music Scheduling software.
- Analyzed user databases to ensure optimization of software capability and alignment with programming objectives.
- Represented PowerGold Music Scheduling Software at numerous radio industry trade events.
Skills
- Multi-Format Programming
- Talent Coaching
- Recruiting and Hiring
- Revenue Generation
- Marketing and Promotions
- Operations Management
- Partnership Development
- On Air Talent
References
Available upon request
Timeline
Senior Vice President of Programming
iHeartMedia
07.2004 - 08.2024
Operations Manager
Clear Channel Communications
07.2003 - 07.2004
Director of Programming and Operations
Clear Channel Communications
02.2000 - 06.2003
Technical Support Representative
Micropower Corporation
01.1998 - 06.2000
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