Fred Wiesler
Charlotte,NC
Summary
Collaborative leader and effective negotiator with over 25 years in water and wastewater treatment sales. Known for driving revenue growth through strategic partnerships and innovative product launches, while fostering strong customer relationships to uncover market opportunities.
Overview
16
16
years of professional experience
Work History
Manager of 3M/ Fisher Scientific Industrial Filtration Business
Deutsche Beverage and Process
Charlotte, NC
01.2025 - Current
- Expanded sales pipeline by over 1 mm within first 6 months by finding and pursuing new opportunities.
- Supported sales and business development efforts to help drive revenue growth.
- Built portfolio of separation equipment systems to strengthen product mix.
New Business Development Manager NA, PFAS Remediation Media
Puraffinity
London, UK
01.2024 - 01.2025
- Developed and executed go to market strategy, facilitating successful launch of adsorbent material in North America
- Developed pilot test pipeline, scheduling and running over 20 pilots in 3 months, demonstrating product viability
- Introduced novel disruptive PFAS adsorption media, positioning it as a key solution in North America
New Business Development, Siemens Digital Water
SIEMENS
Alpharetta, GA
01.2021 - 01.2023
- Initiated the North American launch of Siemens' digital portfolio for the water industry
- Developed opportunity pipeline and increased revenue in water vertical market, contributing to overall business growth
- Promoted digital portfolio to internal teams and external stakeholders, enhancing awareness and engagement
- Localized technical and marketing materials from German headquarters for US market, ensuring relevance and accessibility
VP Sales
CERAHELIX
Bangor, ME
01.2020 - 01.2021
- Identified target OEM market and developed sales network for revolutionary ceramic membrane product
- Established sales organization for newly commercialized ceramic nano filtration product
- Formulated pricing strategy to optimize market entry and competitiveness
- Developed CRM system to track opportunities
Global Commercial Development, Membrane Degasification Product Line
DUPONT WATER SOLUTIONS
Midland, MI
01.2019 - 01.2020
- Led commercialization efforts for the Product line
- Positioned product within DuPont's portfolio, enhancing product synergy and market relevance.
- Developed targeted sales and technical materials for sales team, direct customers, and OEMs to support effective communication and engagement.
- Conducted market research on semiconductor manufacturing and power generation sectors to identify trends and inform product strategy.
Director of Sales and Marketing
QUA GROUP
Canonsburg, PA
01.2015 - 01.2019
- Launched global sales and marketing campaign for QUA membrane product line, increasing brand awareness and market penetration for Q-Sep Ultrafiltration modules, FEDI Electrodeionization, CeraQ Ceramic Membranes, and EnviQ Membrane Bioreactors
- Grew sales of QUA product line from 0 to over 2MM in less than two years
- Managed North American OEM sales, driving strategic partnerships and revenue growth
- Hired and managed two remote sales managers, enhancing team capacity and regional sales effectiveness
Global Director of Sales
MEMBRANA
Charlotte, NC
01.2011 - 01.2015
- Oversaw global sales operations, surpassing 75 million dollars in revenue.
- Led global sales team for Liqui-Cel Membrane Contactor product line, driving strategic initiatives.
- Developed Power and Beverage markets, generating 1 million dollar increase in sales first year, 3.5 million dollars second year.
Education
Bachelor of Engineering (B.E.) - Mechanical Engineering
State University of New York at Stony Brook
Stony Brook, NYSkills
- Key Account Management Strategic Planning and Execution to Support Future Success Salesforce Complex Sales Management Strategic Planning and Execution Aftermarket Sales Pipeline Generation and Management Chanel Partner and Distributor Management Negotiations Global Account Management OEM Sales Management Forecasting Training/ Coaching P&L Management CRM Management
- Sales strategy
- Market analysis
- Water and Wastewater Treatment Industrial Disposable Cartridge Filtration Reverse Osmosis Ultrafiltration Ceramic Membranes Membrane Bioreactors Absorptive Media Digital Solutions Water Plant Optimization
- Product development
- Product Development
Personal Information
Title: EXPERIENCED SALES LEADER
Affiliations
- American Membrane Technology Association (AMTA), Board Member
- American Water Works Association (AWWA), Member and Subcommittee member
- Water Environment Federation (WEF), Member
- Smart Water Network Forum (SWAN), Member and Subcommittee member
- Water Tower at Gwinnett, Founding Member
CAREER HIGHLIGHTS
- Part of two exciting startup businesses
- Grew sales from a patent to a 70 million dollar a year business
- Oversaw sales in 56 countries, 20 markets, and 5 industry sectors through direct OEM sales and channel partner network
- Launched eight new product lines
- Restructured the sales team after a companywide reorganization, resulting in a loss of 50% of staff. Hired regional sales, and inside sales, and contracted 12 regional sales agencies to reestablish a sales network
- Awarded companywide top sales contributor award for multiple years
- Invited as a guest speaker at key industry conferences and experienced webinar host
- Featured author in leading trade journals and guest editor of AMTA Solutions newsletter
- Served on the Board of Directors of the American Membrane Technology Association (AMTA)
PATENTS
- Patent Number: US202160096745A1
- Title: Degassing System Method
Timeline
Manager of 3M/ Fisher Scientific Industrial Filtration Business
Deutsche Beverage and Process
01.2025 - Current
New Business Development Manager NA, PFAS Remediation Media
Puraffinity
01.2024 - 01.2025
New Business Development, Siemens Digital Water
SIEMENS
01.2021 - 01.2023
VP Sales
CERAHELIX
01.2020 - 01.2021
Global Commercial Development, Membrane Degasification Product Line
DUPONT WATER SOLUTIONS
01.2019 - 01.2020
Director of Sales and Marketing
QUA GROUP
01.2015 - 01.2019
Global Director of Sales
MEMBRANA
01.2011 - 01.2015
Bachelor of Engineering (B.E.) - Mechanical Engineering
State University of New York at Stony Brook