Giovanoska Guevara
Marketing Analyst
Raleigh,NC
Summary
Marketing Professional with 5+ years of business operations, a Master's in Marketing Analytics & Strategy, good communication and organization skills, and experience in brand management, Retail Marketing, and content design. Experienced professional proficient in working with syndicated data and building dashboards and Tableau to offer strategic insights and recommendations.
Overview
7
7
years of professional experience
2
2
Languages
Work History
Marketing Analyst
Self-Employed
Raleigh, NC
09.2024 - Current
Brand Management Intern/Contract
Authentic Brands Group
NYC
01.2024 - Current
- Administered and implemented social media marketing campaigns.
- Created print collateral materials aligned with the client's goals and objectives.
- Managed content calendars using Hootsuite.
- Track the effectiveness of marketing campaigns utilizing Sprout Social insights and dashboard analytics.
- Assisted with library photo and video content creation.
- Supported brand licensing administration and royalty reports across the LATAM region.
- Created Excel-based pivot tables to analyze Q1-Q2 performance of brand sales.
- Reviewed licensee contracts and summarized product categories and regional activity.
- Gained exposure to e-commerce and retail brand marketing.
Front Desk Supervisor
Hilton Garden Inn Hotel
Milford, CT
01.2024 - Current
- Supervised a department of up to seven front desk clerks.
- Improved customer satisfaction metrics through good customer service and upselling strategies.
- Managed and distributed administrative paperwork and end-of-day operations.
- Answered calls, handled correspondence, printed files, and performed clerical duties.
Sales Administrative Assistant
Columbia Sussex Hyatt Regency Hotel
Denver Tech Center, CO
01.2020 - 04.2021
- Coordinated group bookings, event space inquiries, and property tours.
- Provided administrative support for the Director of Sales and the sales team for group arrivals, departures, and contracts.
- Prepared proposals and banquet event orders, received payments, and qualified warm leads.
- Contributed to increased group bookings and incremental revenue through targeted outreach.
Education
Bachelor of Arts - Arts, Operations Management, supply chain
Central University of Venezuela
01.2008
Master of Science - Marketing Analytics
Fairfield University
01.2025
certificate - undefined
Northcentral Technical College
01.2018
Skills
- Campaing Analysis
- Microsoft Excel
- Microsoft Word
- Microsoft Power Point
- Tableau Dashboard Interpretation
- Google Analytics
- Hootsuite
- Sprout Social
- Hubspot
- Graphic Design
- Video Editing
- Canva
- Adobe Suite
- Marketing
- Administration
Languages
English
Spanish
Timeline
Marketing Analyst
Self-Employed
09.2024 - Current
Brand Management Intern/Contract
Authentic Brands Group
01.2024 - Current
Front Desk Supervisor
Hilton Garden Inn Hotel
01.2024 - Current
Sales Administrative Assistant
Columbia Sussex Hyatt Regency Hotel
01.2020 - 04.2021
Bachelor of Arts - Arts, Operations Management, supply chain
Central University of Venezuela
Master of Science - Marketing Analytics
Fairfield University
certificate - undefined
Northcentral Technical College