Zakary Taylor
Westlake,OH
Summary
Marketing Analyst experienced in ROI analysis, market review, and trend analysis. Enhanced KPI performance through collaborative teamwork and supported data-driven marketing strategies with qualitative and quantitative research. Contributed to successful product promotions and improved consumer insights. Conducted multiple case studies and did example cases for both Risk Management and Accounting the past 2 years. Worked with Summit County Tax Clinic and had real clients, doing tax statements for them.
Overview
1
1
Certification
Work History
Marketing Analyst
Nations Lending Corporation
Westlake, OH
07.2026 - Current
- Conducted competitive analysis to identify market opportunities and threats.
- Analyzed market trends to support data-driven decision-making processes.
- Assisted in developing marketing strategies for product promotions.
- Created reports on campaign performance metrics and consumer insights.
- Analyzed lead sources, expenses, and ROI as part of marketing budget support to determine best-fit lead sources.
Accounting- Post Operations Closing Intern
Nations Lending Corporation
Independence, OH
06.2026 - 06.2026
- Partnered with accounting team in mortgage company to maintain accurate mortgage processing.
- Supported internal audit activities to evaluate internal controls and compliance.
- Controlled and managed pipeline operations with sole ownership.
- Supported team in preparing documentation for client applications and approvals.
- Assisted with loan processing tasks, ensuring compliance with company standards.
Education
Bachelor of Arts - Accounting
University of Mount Union
Alliance, OH12-2026
Bachelor of Arts - Insurance And Risk Management
University of Mount Union
Alliance, OH12-2026
Skills
- KPI analysis
- KPI performance
- Data visualization
- Trend analysis
- Quantitative analysis
- Competitive analysis
- Qualitative research
- CRM management
- ROI evaluation
- Consumer behavior analysis
- ROI assessment
- Problem-solving
- Multitasking Abilities
- Verbal and written communication
Accomplishments
- High Marks and Praise from executive members of Nations Lending Corp. that led to Job offer from Internship (2026)
- Academic All American 2x (St. Edward High School 2020, 2021).
- We are Nebraska Commitment Award (University of Nebraska 2020-2022)
- NCAA Husker Athlete Scholarship (University of Nebraska 2020-2022)
- BIG 10 Athletic- Academic Honors (University of Nebraska 2021)
- U20 World Team Alternate Wrestler (2022)
- U20 National Team Member (2022)
Certification
- Completed 16 separate training certifications for Nations Lending Corporation
- VITA Tax Volunteer certification
- Excel, Powerpoint, Teams, Outlook, Word training and certifications of proficiency.
Timeline
Marketing Analyst
Nations Lending Corporation
07.2026 - Current
Accounting- Post Operations Closing Intern
Nations Lending Corporation
06.2026 - 06.2026
Bachelor of Arts - Accounting
University of Mount Union
Bachelor of Arts - Insurance And Risk Management
University of Mount Union