Gabriel Nasser

Maximize product catalog offering by creating wholesale partnerships with premium manufacturers and suppliers for LaylaGrayce.com, HedgeApple.com and PlushRugs.com. Partner with the CEO on special projects designed to improve efficiency and ROI.

• Source and onboard new wholesale partners by identifying internal decision makers, pitching brand partnerships, nurturing relationships, negotiating contracts and terms, and onboarding products.
• Identify and gather supplier provided product information and assets, review data format and structure, and coordinate import to ensure optimal listings and data append.
• Manage and improve the product enrichment workflow and proprietary Product Information Management system to maximize product listing outcome and overall quality assurance process and efficiency.
• Systematically review online functionality and systems with goal of improving conversion rates and overall operating efficiency.

Pursuing my passion for e-Commerce and digital marketing. Create strategic digital roadmaps, implement e-Commerce and/or SAAS solutions to streamline clients’ businesses, drive leads, and generate sales.

• Functionally design, project manage, and implement custom Shopify stores and digital solutions.
• Setup and manage paid media campaigns on Meta (Facebook, Instagram), Google, Pinterest.
• Setup and manage email customer journey flows and campaigns (Klaviyo).
• Continuously learn and implement conversion rate optimization (CRO) techniques and best practices.

Managed re-brand and growth strategy for personal and home fragrance brand.

• Functionally designed and project managed custom theme and app development to follow design mockups.
• Managed daily store operations (order processing and fulfillment, customer service, merchandising, product listing creation, KPI tracking, digital marketing, etc.
• Managed fully remote team; including graphic designers, copywriters, customer service, theme and app developers, and third party Agency partners.
• Shopify store and private app development: including functional design, project management, testing and quality assurance, revision management, and go-live.
• Setup and manage email marketing campaigns and customer journey flows.
• Managed Agency partner relationships and performance across Facebook, Instagram, Pinterest, SEO, and Email Marketing.

Member of start-up team selected to open Harman's Madison Avenue flagship and award-winning, consumer direct experience center. In this leadership position, responsibilities included directing daily store operations, providing individual and team coaching, and driving sales to exceed targets.

• Hired, onboarded, and coached a team of 7-18 associates around brand storytelling, customer experience, audio demonstration techniques, client and sales development.
• Collaborated with corporate leadership to host in-store events showcasing automotive partnerships, brand partnerships, and internal team building.
• Provided individual and team coaching and feedback, role playing and sales development, while fostering an environment of continuous learning.
• Consistently exceeded monthly and quarterly sales targets individually and as part of team.

• Co-managed showroom and 400+ retail partner accounts, including Amazon, Wayfair, Macy's, Bloomingdale's, Bed Bath Beyond, Saks, Neiman Marcus.
• Co-managed private label and custom product design from ideation, prototyping, pricing and delivery.
• Developed in-store training programs to drive brand awareness and sales.
• Functionally designed, sourced developers, and launched first consumer direct e-Commerce solution with full ERP integration.

• Managed showroom operations including sales, merchandising, inventory control, and replenishment.
• Increased sales 250% by developing store-wide partnerships and sales initiatives.
• Partnered with buyers to broaden assortment based on customer feedback.

• Managed all retail operations, including sales, merchandising, shipping, receiving, price management, inventory control and customer service.
• Actively sourced on-trend sku's from categories including tabletop, bath & body care, home fragrance, baby and home decor.
• Nurtured long term vendor partnerships while negotiating terms, managing budgets and and optimizing pricing strategies.

• Founding member of internet gaming start-up that grew to 150+ and eventual IPO.
• Functionally designed, project managed development and launched digital advertising network.
• Managed account partnerships and fulfilled ad requirements.