Hi, I’m
Heather Wilhite, MBA.
New Orleans,LA
Summary
Dedicated and results-driven operations and marketing professional with a passion for growing businesses and optimizing efficiency. Skilled in strategic planning, process improvement, and team leadership to drive sustainable success. Experienced in managing cross-functional teams, streamlining operations, and implementing innovative solutions to enhance productivity. Known for a strong work ethic, adaptability, and a solutions-oriented mindset in fast-paced environments.
Overview
5
years of professional experience
Work History
Kim Lolley Designs Monroe, LA
Chief Operating Officer
08.2023 - Current
Job overview
- Oversee all daily operations, strategic growth initiatives, and brand development for Kim Lolley Designs, ensuring efficiency and expansion in the luxury fashion market.
- Lead product development, supply chain logistics, and wholesale distribution, fostering relationships with retailers and optimizing inventory strategies.
- Direct and execute all marketing efforts, including social media management, email marketing, and content creation, driving engagement and brand loyalty.
- Grew Instagram following from 1,200 to 10,500+ in one year, significantly expanding brand visibility and customer reach.
- Develop and manage e-commerce strategies, optimizing the online shopping experience, increasing conversion rates, and streamlining backend operations.
- Spearhead public relations, brand collaborations, and event marketing, representing the brand at industry events and in media features.
- Lead a cross-functional team in design, merchandising, and customer service, fostering innovation and operational excellence.
Herringstone’s Boutique
Sales Representative/Assistant Manager
02.2020 - 05.2023
Job overview
- Delivered personalized styling services, assisting 300+ customers weekly in finding their ideal looks.
- Led social media advertising efforts, increasing engagement and store traffic.
- Managed a team of 6-8 employees, overseeing daily operations, training, and sales performance.
- Created and submitted weekly sales reports to optimize store strategies.
- Recognized as the highest revenue-generating sales representative, consistently exceeding targets.
- Directed visual merchandising updates bi-weekly, maintaining an on-brand and inviting shopping environment.
Education
Louisiana Tech UniversityRuston, LA
MBA
03-2025
Louisiana State UniversityBaton Rouge, LA
Bachelor of Science from Fashion Merchandising
05-2023
American University of ParisParis, France
International Study from Global Fashion Systems
05-2022
Skills
- Operations Management
- Strategic Planning
- Social Media Marketing
- Brand Development
- E-commerce Management
- Retail & Wholesale Operations
- Creative Direction
- Public Relations
Timeline
Chief Operating Officer
Kim Lolley Designs
08.2023 - Current
Sales Representative/Assistant Manager
Herringstone’s Boutique
02.2020 - 05.2023
Louisiana Tech University
MBA
Louisiana State University
Bachelor of Science from Fashion Merchandising
American University of Paris
International Study from Global Fashion Systems
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