Summary
Overview
Work History
Education
Skills
Certification
Publications
Timeline
Generic

Gabriel Sanchez

Chicago,United States

Summary

I'm a Senior Automotive Analyst focused on delivering forward-looking insights on EVs, mobility innovation, and consumer behavior. I lead end-to-end research - from survey design to final reporting - helping clients navigate market shifts with clear, actionable analysis. My work spans trend forecasting, data storytelling, and strategic collaboration across commercial and consulting teams. Earlier in my career, I worked in sponsorship marketing across Formula 1, NASCAR, the NFL, and the NBA, where I developed a strong foundation in audience analysis, brand strategy, and ROI measurement. That experience sharpened my ability to connect data to real-world impact - something I carry into every project today.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Sr. Automotive Analyst

Mintel
01.2025 - Current
  • Directed end-to-end development of advanced automotive industry reports, offering strategic insights on market trends, innovation, and consumer behavior.
  • Led high-impact research projects utilizing sophisticated survey design and qualitative methodologies to inform global mobility strategy.
  • Analyzed complex datasets across consumer, market, and technology landscapes to forecast industry shifts and emerging opportunities.
  • Provided expert guidance on topics such as EV adoption, autonomous vehicles, sustainability, and future mobility trends.
  • Collaborated with senior stakeholders and cross-functional teams.
  • Served as a trusted thought leader, delivering insights through executive presentations, industry briefings, and media commentary.
  • 3 years 11 months

Automotive Analyst

Mintel
07.2021 - 01.2025
  • Led development of syndicated market reports from concept to completion, delivering actionable insights on automotive industry trends.
  • Designed and conducted quantitative surveys and qualitative research to support data-driven analysis and recommendations.
  • Identified and analyzed emerging consumer and market trends to inform strategic business decisions.
  • Translated complex consumer and industry data into clear, forward-looking insights for client use.
  • Collaborated with cross-functional teams including commercial, consulting, and research units to align on key business objectives.
  • Presented findings through written reports and client-facing communications.
  • 3 years 7 months

Data Analyst

IEG
05.2019 - 03.2021
  • Led analysis on client project related to measurement and secondary market research for strategic optimizations; Established a strong foundation for success by delivering valuable insight to executive leadership clients.
  • Assisted in management of a database with over 70K active sponsorship deals.
  • Shaped a productive environment while collaborating with up to six project team members managing analysis and deliverables.
  • Developed recurring reports for clients; demonstrating trends.
  • Exercised detailed analysis to collect, organize, and assess data quality from third-party data providers to ensure accurate analysis in media analysis, social media and various measurement reports; analyzed brand exposure across NASCAR, NBA, Formula 1, and IndyCar.
  • Skilled in monitoring competitor social media posts on behalf of brands to ensure clients receive proper recognition through use of logo recognition software (Blinkfire Analytics).
  • Developed efficiencies in client projects by creating new tools used to streamline analysis.
  • 2 years 6 months

Research Associate

IEG
10.2018 - 05.2019
  • Assisted in maintaining data integrity of the IEG sponsorship intelligence database. Exercised sound judgment and discretion while inputting and tracking over 1,000 deals into the database, used for competitive research.
  • Delivered reports to key stakeholders on industry trends; delivered reports on sponsorship for Sponsorship.com.
  • Conducted primary and secondary market research for client engagements.
  • 8 months

Education

Bachelor's Degree - Marketing Research

University of Illinois-Chicago
Chicago, IL

Skills

  • Microsoft Word
  • Microsoft Excel
  • Microsoft Access
  • Time management
  • Team collaboration and leadership
  • Attention to detail
  • Information gathering
  • Data research and validation
  • Report preparation
  • Trend analysis
  • Quantitative research
  • Data visualization tools

Certification

  • Tableau Prep
  • Excel Charts & Graphs
  • Excel PivotTables
  • Excel PivotTable Tips
  • Tableau Desktop

Publications

  • Perceptions of Auto Brands - US
  • CPO and Used Vehicles - US
  • Car Purchasing Process - US
  • DIY Auto Maintenance - US
  • Electric and Hybrid Vehicles - US
  • Marketing to Sports Fans - US
  • Shopping for a Car Online - US
  • Sports Betting - US
  • Tires - US
  • Alternate Transportation - US
  • Auto Aftermarket - US
  • Auto Maintenance: DIY vs Servicing - US
  • Black and Hispanic Car Consumers - US
  • Electric & Hybrid Cars - US
  • Female Car Consumers - US
  • Interior of the Car - US
  • Luxury Cars - US
  • Marketing Auto to Gen Z and Millennials - US
  • Motorcycles - US
  • Perceptions of Car Types - US

Timeline

Sr. Automotive Analyst

Mintel
01.2025 - Current

Automotive Analyst

Mintel
07.2021 - 01.2025

Data Analyst

IEG
05.2019 - 03.2021

Research Associate

IEG
10.2018 - 05.2019

Bachelor's Degree - Marketing Research

University of Illinois-Chicago

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