Gabriela Aguilera
Rowland Heights,CA
Summary
Creative and result-driven boutique owner and fashion entrepreneur with extensive experience in retail operations, merchandising, e-commerce management, and brand development. Skilled in online sales strategy, product sourcing, pricing analysis, customer experience, and creative styling. Proven ability to grow brand identity through curated buying, custom product offerings, and digital marketing initiatives.
Overview
26
26
years of professional experience
Work History
Shop Owner
Haute Mess Boutique
05.2011 - Current
- Manage all aspects of boutique operations including buying, merchandising, inventory control, pricing strategy, and daily business administration.
- Build and manage Shopify e-commerce website including product uploads. SEO descriptions, order fulfillment, and online customer service.
- Developed online sales strategies driving revenue through digital marketing. social media engagement, and seasonal campaigns.
- Source merchandise through vendor partnerships, trade shows, and trend forecasting aligned with brand identity.
- Analyze cost margins and implement pricing strategies to maximize profitability while maintaining competitive positioning.
Visual Merchandiser
United Colors Of Benetton
05.2009 - 01.2012
- Executed brand visual merchandising standards to maintain consistent store presentation aligned with seasonal campaigns and global brand direction.
- Traveled nationwide to support underperforming retail locations by implementing visual merchandising strategies designed to improve product visibility and sales performance.
- Led hands-on training for store teams on visual standards, styling techniques, floor layout optimization, and brand storytelling.
- Designed and executed window installation and floorsets to drive foot traffic and strengthen brand presence.
Assistant Manager
BCBG Max Azria Group
01.2000 - 02.2008
- Supported daily operations of a high-volume luxury retail location, ensuring exceptional customer service standards and strong sales performance.
- Assisted in achieving and maintaining monthly sales goals through team leadership, styling expertise, and client relationship building.
- Assisted with staff supervision, training, and sales coaching to improve team performance.
- Supported inventory management, visual merchandising execution, and floor presentation aligned with corporate standards.
Education
Bachelor of Science - Merchandise Marketing
Fashion Institute of Design & Merchandising
Los Angeles, CA05-2009
Associate of Arts - General Education
Mt. San Antonio College
Walnut, CA05-2002
Skills
- Boutique and Retail Management
- Business operations
- Online Sales Strategy & E-Commerce Operations
- Product Buying & Vendor Relations
- Pricing Strategy & Profit Margin Analysis
- Inventory Management
- Brand Development & Styling Direction
- Social Media & Content Creation
- Customer Service & Client Retention
- Visual Merchandising
- Fashion Styling & Trend Forecasting
Accomplishments
- Successfully launched and scaled boutique brand combining in-store retail with an online sales platform.
- Increased customer engagement through creative styling and customization services.
- Developed recognizable brand aesthetic blending fashion styling with custom branding services.
Languages
Spanish
Professional Working
Timeline
Shop Owner
Haute Mess Boutique
05.2011 - Current
Visual Merchandiser
United Colors Of Benetton
05.2009 - 01.2012
Assistant Manager
BCBG Max Azria Group
01.2000 - 02.2008
Bachelor of Science - Merchandise Marketing
Fashion Institute of Design & Merchandising
Associate of Arts - General Education
Mt. San Antonio College