Gabriela Keown

Operational Excellence Selected Achievements

2022–Present

Lead enterprise catering strategy across 25 national restaurant brands, aligning executive leadership, operations, marketing, finance, and technology around company-wide growth initiatives.

• Provide executive leadership for catering strategy across a portfolio of 25 restaurant brands, driving national revenue growth, operational excellence, and strategic partnerships through a matrix organization supporting more than 350 General Managers, Regional Directors, and Area Managers.
• Provide functional leadership and performance oversight for 350+ General Managers, Regional Directors, and Area Managers responsible for catering execution across corporate and franchise locations.
• Owned marketplace partnership strategy, developed enterprise sales initiatives, drove business development, led contract negotiations, and aligned teams to accelerate revenue growth and customer acquisition across 25 restaurant brands.
• Develop customized B2B sales strategies for each brand, tailoring messaging, operational execution, and market approach based on regional performance, customer demographics, and operational capabilities.
• Build enterprise B2B sales strategies to increase customer acquisition, repeat business, and long-term account growth.
• Conducted business reviews, coached field leadership, established performance expectations, and participated in evaluations and talent development to enhance catering performance.
• Led the catering operations, establishing accountability, consistency, and best practices across all brands.
• Reconciled multi-platform catering sales with Finance to ensure reporting accuracy and generate actionable business insights.
• Analyze sales trends, KPIs, and marketplace performance to identify revenue opportunities and optimize profitability.
• Design and implement company-wide SOPs, sales playbooks, onboarding programs, and operational standards adopted across hundreds of restaurant locations.
• Lead national brand launches, marketplace integrations, menu optimization, pricing strategy, and customer experience initiatives.
• Act as the executive escalation point for catering operations, supporting franchise partners and field leadership in resolving complex operational challenges.
• Recognized as one of Food On Demand's 2025 Movers & Shakers for leadership and innovation in off-premise dining.
• Developed and executed growth strategies that supported multi-million-dollar annual catering revenue across a diverse portfolio of restaurant brands.
• Influenced catering strategy and execution across 25 brands and a nationwide network of 350+ field leaders.
• Increased repeat catering customers by 44% through operational improvements, customer engagement, and strategic marketplace initiatives.

Led daily operations for one of TAIM's highest-volume New York City locations.

• Oversaw food safety, inventory management, labor controls, and P&L performance to ensure operational compliance and profitability.

• Streamlined operations to enhance efficiency while sustaining high guest satisfaction standards.

• Managed hiring, training, scheduling, payroll, and performance for team of 15+ employees, enhancing team effectiveness.

• Supported commissary production serving multiple restaurant locations.