GABRIELA TORO - Creative Director & Lead Product Designer

Summary

Creative professional with over 15 years of proven track record in leading artistic initiatives and developing innovative campaigns. Known for strategic approach to brand storytelling and visual communication, consistently delivering impactful results. Collaborative team player with focus on achieving creative goals and adapting to evolving project requirements.

Overview

15

years of professional experience

Work History

Creative Director & Lead Product Designer

WESLEY ALLEN INC.

Los Angeles, CA

01.2011 - 01.2026

Creative Leadership: Directed the internal Art Department and cross-functional teams to launch trend-forward collections that served as brand anchors.
End-to-End Development: Managed the entire product lifecycle, meticulously selecting premium materials and engineering custom finishes to define luxury brand identity.
Print & Production: Oversaw high-volume print operations, working directly with printers for catalogs, flyers, warranties, and marketing supplies to ensure brand consistency.
Packaging & Logistics: Designed custom carton artwork and engineered dimensions to achieve the most cost-effective carton size while ensuring 100% product protection.
Visual Strategy: Translated complex requirements into high-fidelity visual assets and technical data sheets to ensure final products exceeded client expectations.
Experiential Design: Directed showroom interior design and decorative staging, creating immersive environments for elite B2B and residential spaces.
Stakeholder Collaboration: Acted as primary design consultant for interior designers and retail partners, navigating thousands of options to achieve specific aesthetic goals.
Operational Excellence: Facilitated brainstorming sessions between manufacturing and sales to ensure custom designs were both innovative and profitable.

Education

Bachelor of Science (BS) - Biology

California State University

Los Angeles

Certificate - Digital Marketing (SEO & Content Strategy)

Pepperdine Graziadio Business School

Google AI Essentials

08-2024

Skills

Design & Strategy: Concept Development, Trend Forecasting, Color Theory, Strategic thinking, Creative team leadership,Visual Storytelling, and Brand Messaging
Production & Ops: Print Shop Operations, Carton Engineering, Digital Asset Management, and SAP ERP

Software: Adobe Creative Suite (Basic - Photoshop, Illustrator), Google Analytics, and Wayfair Partner Home
Leadership: Team Leadership, Project Management, Cross-functional Collaboration, and Deadline-oriented Execution

Languages

English and Spanish

Websites

linkedin.com/in/gabby-toro-83586220a

Timeline