GABRIELI PEARL

Lions is the intelligence division at Informa that combines the Lions AI and four research and insights platforms: WARC, Contagious IQ, The Work By Cannes Lions, helping the modern marketing industry operate with agility and effectiveness.

• Successfully navigated a complex business merger and acquisition with a positive attitude, showcasing expertise in selling AI-enabled and digital research platforms to C-suite executives at Fortune 500 companies, advertising agencies, and universities
  • First Global New Business Team member to cross-sell AI and Digital Research Platforms in a single contract, overcoming procurement challenges and navigating cross-departmental collaboration.
  • Built trust with C-suite by demonstrating how AI solutions integrate into broader technology ecosystems and marketing functions to drive operational effectiveness and business ROI.
  • Educated C-suite on AI's ability to analyze historical data and forecast trends, enabling data-driven decisions that optimize operations and drive revenue growth.
  • Streamlined operations and accelerated decision-making by selling AI-driven solutions that automated workflows, delivered real-time insights, and optimized resource allocation.
  • Enabled teams to focus on mission-critical objectives by promoting an scalable AI tool that reduced manual workloads and improved operations and client engagement
• Generated over $100K in new business at the Cannes Lions Festival
• Built significant brand awareness by successfully presenting the Lions Intelligence AI tool at Content Marketing World, engaging numerous B2B and technology companies.

Consistent 90% to 110% Annual Attainment Year after Year
Ascential, Owner of WARC was acquired by Informa Q2 2024 for $1.5B

• Drove substantial growth in subscription platforms and advisory services for billion-dollar enterprises.
• Secured major global technology accounts, including LinkedIn, Rivian, Ford, and 3M.
• Collaborated with C-Suite executives to deliver tailored marketing solutions.
• Conducted online demos to illustrate platform optimization and waste reduction strategies.
• Adapted sales strategies for pandemic challenges, highlighting research platform value.
• Leveraged WARC insights to address complex issues in the technology sector.

• Managed portfolio of 60 accounts across Canada, Latin America, and Portugal to drive cross-sell and retention.
• Streamlined strategic solutions, achieving over 95% client retention with notable upselling success.
• Contributed to 40% growth in Advisory Board offerings within Latin America within one year.
• Engaged C-suite leaders through meetings, addressing key healthcare operations and technology challenges.
• Conducted extensive travel to Latin America and Canada to showcase platform usability, strategic planning sessions with the C-Suite and closing deals.
• Collaborated with client C-suite on strategy development, clinical operations, workforce management, and IT initiatives.
• Oversaw international marketing and strategic planning efforts to enhance service delivery.

• Streamlined strategic solutions led to over 95% client retention and strong upselling success, driving a 40% growth in Advisory Board offerings in Latin America within a yea
• Managed high-value relationships with C-Suite leaders, including Chief Technology Officers across hospital and healthcare systems in Canada, Brazil, and Portugal.
• Traveled independently oversees to close renewals, upsell services, learn healthcare operational processes and lead high-stakes onboarding orientations for 30–50 healthcare executives.

• Drove sales growth and brand awareness across Latin America by leveraging on-the-ground insights from hospital operations and expertise in emerging healthcare technologies.

The Advisory Board Company’s research platforms supported healthcare and education C-suite leaders, including CEOs, COOs, CIOs, CMOs, university presidents, provosts, and CFOs. These executives relied on tailored insights to optimize operations, enhance technology investments, and achieve strategic goals.