Gabrielle White
Summary
Social media professional building 20+ posts per week of trend-based content, audience engagement tactics, and short-form video across Facebook, Instagram, and TikTok. Tracks performance, adjusts posts based on audience response, and keeps brand voice consistent through comments, DMs, and content planning. Fits the day-to-day demands of Social Media Coordinator work in music, entertainment, and consumer brands.
Overview
1
1
Certification
6
6
years of professional experience
Work History
Manager of Social Media and Marketing
Lynn’s Exotics & Aquatics
05.2024 - Current
- Produce 8-10 short-form posts monthly using Canva, CapCut, and Final Cut for trend-based campaigns.
- Track our weekly engagement rates across Facebook, Instagram, and TikTok to guide content adjustments.
- Develop and execute social media strategies across Facebook, Instagram, and TikTok to build audience engagement.
- Create short-form video and graphic content from concept through publication, aligning posts with real-time trends and platform algorithms.
- Analyze post performance and audience insights to refine content strategy, improve reach, and support conversion.
Freelance Content Creation
04.2020 - Current
- Publish 20-30 short-form videos weekly across TikTok to maintain a steady content cadence.
- Track 50+ weekly audience interactions to monitor engagement patterns and guide content priorities.
- Build and manage a TikTok platform focused on pop culture and music, using trend forecasting and algorithm insights to grow engagement.
- Produce, edit, and publish short-form video content in CapCut and iMovie, strengthening storytelling, pacing, and retention.
- Research emerging trends, sounds, and formats to maximize reach and visibility on fast-moving social platforms.
Event Strategy Intern
Cliquebait
01.2026 - 04.2026
- Developed experiential event strategies centered on audience engagement, cultural relevance, and shareable fan experiences
- Conceptualized and executed event themes, activations, and on-site moments aligned with brand identity and target audience behavior
- Supported digital promotion through social media strategy, content planning, and influencer integration to drive awareness and attendance
- Identified and coordinated brand partnerships and sponsorships to expand reach and enhance overall event value
- Collaborated cross-functionally with creative, marketing, and social teams to ensure cohesive storytelling across all touchpoints
Digital Marketing Intern
Chaos Creators Entertainment
05.2025 - 08.2025
- Ideated content concepts for artists, influencers, and brands to align creative ideas with current trends and audience interests.
- Edited pre-existing templates in Canva to produce polished graphics for campaigns and social posts.
- Edited TikTok videos in CapCut and iMovie for artists, influencers, and brand content.
- Attended photo shoots, music video shoots, and related events as scheduling permitted.
- Maintained consistent communication with Chaos Creators to keep projects moving and stay aligned on priorities.
Sales Associate
Under Armour Factory House
04.2022 - 04.2024
- Maintained the appearance and cleanliness of the sales floor and merchandise displays.
- Operated the register and POS system, accurately handling transactions of varying amounts on a daily basis.
- Engaged with customers to understand and meet their needs while building lasting relationships to encourage repeat business.
Front Desk (CycleBar Experience Associate)
CycleBar
11.2021 - 02.2022
- Sent 25+ outreach emails weekly to follow up with prospective members and support enrollment efforts.
- Handled daily billing transactions while maintaining accurate membership account records and issue resolution.
- Managed membership accounts, including updates, billing questions, and routine recordkeeping.
- Made daily phone calls to prospective members to answer questions and encourage enrollment.
- Greeted visitors at the front desk and delivered a professional, welcoming member experience.
Education
Bachelor of Science - Marketing/Advertising and Promotion
Missouri State University
Associate of Arts - General Studies
Saint Charles Community College
Skills
- Microsoft Office
- Canva
- CapCut
- iMovie
- Spotify Ads Certification
- Content creation and social media management
- Social media analytics
- Influencer marketing
- Brand partnerships
- Event strategy
- Social media scheduling
Affiliations
- GRAMMY U
- An organization offering opportunities for emerging music industry professionals and creatives through events, networking, and professional development.
- Fan To Band
- An interactive street team and safe space for aspiring music industry professionals to learn, grow, network, and recognize the power of fans, with over 1,800 members from 30+ countries.
- Entertainment Management Association
- A student organization focused on professional career development within the entertainment industry.
- REVERB
- A 501(c)(3) nonprofit leading the green music movement since 2004, partnering with artists, festivals, venues, and industry leaders to reduce environmental footprints and empower fans to address pressing environmental issues. Educated concert-goers at The 1975 show in St. Louis, Missouri on sustainable practices and the importance of reducing environmental impact.
Certification
Spotify Ads Certification
Timeline
Event Strategy Intern
Cliquebait
01.2026 - 04.2026
Digital Marketing Intern
Chaos Creators Entertainment
05.2025 - 08.2025
Manager of Social Media and Marketing
Lynn’s Exotics & Aquatics
05.2024 - Current
Sales Associate
Under Armour Factory House
04.2022 - 04.2024
Front Desk (CycleBar Experience Associate)
CycleBar
11.2021 - 02.2022
Freelance Content Creation
04.2020 - Current
Associate of Arts - General Studies
Saint Charles Community College
Bachelor of Science - Marketing/Advertising and Promotion
Missouri State University