Ganga Ramankulam
SF Bay Area
Summary
Accomplished Product Leader with 13+ years in ecommerce Product management of which 5+ years as a Product leader and People Manager, 6 years in management and IT consulting Experience with tier 1 companies like Walmartlabs, eBay Inc, Microsoft Corporation, Intuit Inc, Development Bank of Singapore as well as mid-tier companies like Kohls Digital and Albertsons. Strong ecommerce experience in areas including Loyalty, Rewards, Subscriptions, Partner enablement, Cart & Checkout and Fraud. Management consulting in Retail, Education Supply Chain from Ernst & Young Pvt. Ltd APICS (Association for Operations Management) Certified in Basics of Supply Chain Management, Certification in Human Computer Interaction (HCI) from Stanford University, Google Certified in Digital Marketing and Ecommerce and MBA from IIM Bangalore ranked No: 19 in Global Business Management by Financial Times and No: 1 in Asia by Eduniversal rankings Bachelor of Technology in Computer Science from College of Engineering Trivandrum.
Overview
20
20
years of professional experience
Work History
Group Product Manager, Loyalty and Partner Enablem
Albertsons
06.2020 - Current
- As a Partnership Product Lead for Albertsons, create product strategies and technology solutions by working closely with potential partners balancing between customer experience, business need, partner need and cost of implementation
- Build the roadmap and strategy for the Albertsons Partnership Platform that balances platform flexibility, usability, easy go-to-market and cost of implementation
- Product Management lead for multiple strategic products including ‘Freshpass’ Subscription, ‘Schedule & Save’ Subscription, Simplified Rewards, Referral Program thus driving strategic alignment between products in order to provide a seamless user experience
- Partner with Business and engineering leaders to identify and plan needed capabilities to meet short and long-term business needs
- Set the product vision and defined Annual roadmap for the group of owned Features and played an active role in influencing the Annual planning and budgeting.
- Presented product ideas to the operating committee with cost benefit analysis and clear recommendations thereby enabling them to make business/product decisions
- As a Freshpass Product lead, defined multiyear, multi quarter roadmap for the subscription program, helped business in defining benefits and offers, defined features and requirements, measured feature success, identified feature gaps, measured subscription growth, handled escalations, guided team in execution of 10+ features every quarter
- Redesigned the entire program and launched the new ‘Freshpass’ program to market
- Designed and envisioned the entire user experience of the Freshpass program and continuously evolved the program by building new benefits into the program
- Developed campaign capabilities to target and roll out discounted plans quickly to customers which became the most successful tactic with a 80% lead conversion rate.
- 20% reduction in subscription involuntary churn by identifying gaps in the program
- 131% increase in converting single channel shoppers to omni channel through the subscription program
- Worked closely with business in defining and rolling out customer life cycle journey communications to improve program retention
- Defined product metrics, evaluated and developed recommendations for feature enhancements
- Developed A/B testing strategies for key Freshpass feature rollouts
- Worked with third parties like sheer id to offer new capabilities for program acquisition
- Developed partnership capabilities to quickly rollout various kinds of Freshpass partnerships as per partnership needs
- Worked on various partnership initiatives including Doordash, AARP, Dell, Marriott, Hawaiian Airlines to define and solution various partnership offers
- Spearheading prioritization discussions in quarterly planning meetings with cross functional teams and negotiating on feature trade offs based on ROI and efforts.
- As a ‘Schedule & Save’ product lead, spearheaded multi-year, multi team product and developed them from Concept stage to ideation, Requirements, Execution, piloting and Go-live
- Evaluated multiple vendors and influenced selection of ideal technology vendor for rolling out the Auto-replenishment feature for Albertsons site
- Evolved the product from concept stage taking into account the system limitations, vendor limitations and time to market without compromising on customer experience
- Product Execution
- Led a cross functional team of engineering, design, operations, business and legal to roll out an enterprise wide simplified loyalty program
- As a Product lead for ‘Schedule & Save’ Program
- Worked with UX developers on vendor side and Albertsons side inorder to have a seamless customer experience throughout the program
- Lead a team of 3 product managers to work with 40 cross functional teams to roll out the schedule and save pilot program within a 9 month period.
- Defined product metrics, goals of the program, measured success of the program
- As a Product lead for ‘Referral Marketing Platform’
- Defined the MLP requirements for a referral platform that will be flexible enough to be used by various loyalty programs within the company with varying business needs and target audience.
- Process Improvement
- Suggested continuous process improvements between how business, product and engineering works to create a seamless experience for all stakeholders with maximum efficiency and transparency
- Continuous process improvements in proactively identifying and fixing production issues, identifying feature gaps through customer service reports and competitive analysis, business process improvements
- People Development
- Experience in hiring the right product management talent
- Led a team of 4 product managers across multiple products, supporting and strengthening the product management team, giving them strategic and tactical directions, shaping and coaching product management talent.
Sr. Product Manager, Mobile
Kohls Digital
01.2018 - 06.2020
- Responsible for Cart and Checkout and Payments for Kohls App and m.com site. Implemented feature enhancements based on customer feedbacks from App reviews, customer support and voice of customer.
- Revamped the entire cart and checkout customer experience by redefining user experience flows, refining features thereby enhancing customer experience. This redesign was expected to increase order conversion rate by 40%
- Led strategic initiatives like Paypal and Venmo implementation for improved payment experience, Address verification for better customer experience and reduced logistics costs, Payfone and Nudata 3DS for fraud prevention
- Well versed in wireframe tools like Balsamic and Justmindm Prototyper, process tools like JIRA and confluence and data analysis using Adobe Analytics
Sr. Product Manager
Walmartlabs
02.2014 - 01.2018
- Responsible for gap analysis, Product Planning and development (agile) and migration of key Checkout and Payment features within Samsclub.com which includes payment preferences, gift cards and cash rewards, Split tender and single tender payments
- Business process improvements of all key processes for the new revamped Walmart.com
Product Manager
eBay Inc
06.2012 - 01.2014
- Product Owner of content management system (RPP) that enables merchandisers and marketing team to create promotional campaigns and deals on site. Enabled product rollout for 5 countries including US, UK, Germany, Italy, France by providing product training and support
- Spearheaded the Internet Marketing Channels initiative of the electronics vertical, which necessarily involved working with various IM channels like Natural Search, Product Listing ads, Text ads, display ads and email marketing inorder to develop campaigns aimed at increasing visibility of competitive inventory
Sr. Business Analyst
Cadence Design Systems
08.2011 - 06.2012
Program Manager
Microsoft Corporation
02.2010 - 07.2011
Product Owner
Intuit Inc
01.2008 - 01.2010
Management Consultant
Ernst & Young Pvt. Ltd
05.2006 - 12.2007
Education
Bachelor of Technology - Computer Science
College of Engineering Trivandrum
Skills
- Product analytics
- Product requirements documentation
- Product vision
- Product performance metrics
Accomplishments
- In the current role of Partner enablement Product lead, Create a partner platform product vision and working with various strategic partners like Starbucks, Chevron, Expedia, Uber, Doordash, Instacart and a lot of confidential MAANG partners to create customer and partner empathetic product strategy and technology solutions that shape the Partnership platform for Albertsons.
- Grew the Subscription base by 190% YOY during a 2 yr time period while leading the ‘Freshpass’ Product team.
- Increased incremental sales from $16/week to $27/ week by growing the subscription program.
- Decreased involuntary churn of Freshpass subscribers by 41% from 25.2% to 14.7% during a 1 year period.
- Drove the full product lifecycle of “Schedule and Save” subscription program from strategic product definition to the tactical execution, strategic and long term vision, spearheading a 40 cross functional team initiative from concept stage to go-live and beyond.
- Redesigned the Cart and checkout experience for Kohls digital resulting in 30% increase in sales in year 1.
- Achieved 80% reduction in logistics costs by implementing address verification features throughout the site using third party integrations while at Kohls Digital
- One of the top 0.25% of a total of 150K candidates to be admitted to the prestigious Indian Institute of Management, Bangalore
Timeline
Group Product Manager, Loyalty and Partner Enablem
Albertsons
06.2020 - Current
Sr. Product Manager, Mobile
Kohls Digital
01.2018 - 06.2020
Sr. Product Manager
Walmartlabs
02.2014 - 01.2018
Product Manager
eBay Inc
06.2012 - 01.2014
Sr. Business Analyst
Cadence Design Systems
08.2011 - 06.2012
Program Manager
Microsoft Corporation
02.2010 - 07.2011
Product Owner
Intuit Inc
01.2008 - 01.2010
Management Consultant
Ernst & Young Pvt. Ltd
05.2006 - 12.2007
Bachelor of Technology - Computer Science
College of Engineering Trivandrum