Gareth Goh
Product And Customer Marketing Manager
Boston,MA
Summary
Dynamic AI-first product and customer marketer with deep experience building new functions, driving cross-functional collaboration and external partnerships, and creating award-winning content. Bachelor's and Master's degrees in Print Journalism, International Relations & International Communications from Boston University
Overview
8
8
years of professional experience
Work History
Customer Marketing Manager
Weights & Biases
07.2024 - Current
- Produced high-impact case studies in written and video formats, showcasing success stories from high-value customers across diverse verticals and use cases to drive sales enablement and marketing efforts.
- Established programmatic pipelines and collaboration frameworks with Events and Enablement teams to enhance customer feedback loops, fostering stronger engagement and streamlined communication workflows.
- Designed and implemented a centralized customer reference database of over 200 eligible customers, standardizing usage guidelines to ensure compliance and maximize effectiveness in sales and marketing initiatives.
Senior Product & Partner Marketing Manager
Weights & Biases
11.2022 - 06.2024
- Drove all product and partner marketing efforts during the company's hypergrowth phase as the sole Product Marketing Manager, overseeing strategic planning, messaging, and execution across all initiatives.
- Spearheaded the successful launch of three products—Launch, Weave, and Registry—by leading sales enablement, content creation, PR campaigns, events, and demand generation programs. Surpassed adoption goals for Registry with 120% of target within 6 months while adapting to shifts in product direction for Weave and Launch.
- Strengthened strategic partnerships with industry leaders such as NVIDIA, AWS, and Microsoft, driving co-marketing initiatives including content collaborations, webinars, and events to amplified brand visibility and engagement.
Senior Product Marketing Manager
TOMORROW.IO
09.2020 - 05.2022
- Launched the Self-Service Weather API product line and business unit, owning the full scope of go-to-market (GTM) strategy, from planning to execution. Established product-led growth funnel to drive scalable customer acquisition
- Drove 95%+ quarter-over-quarter revenue growth in the first year post-launch, with a standout 144% QoQ increase in Q4.
- Spearheaded SEO content initiatives that elevated 'Weather API' from page 2 to a top 4 ranking
Customer Marketing Manager
DATAROBOT
02.2018 - 04.2020
- Built and established customer marketing function, while simultaneously serving as Video Executive Producer to lead high-impact content initiatives.
- Collaborated with customers to craft and share over 30 success stories through case studies, video testimonials, event speaking engagements, and media/PR opportunities
- Earned 2020 Gold Winner - Best Documentary at The Stevie Awards for 'AI for Good: DataRobot & The Global Water Challenge,' highlighting storytelling excellence and social impact.
- Launched monthly 'Q&AI' customer webinar series, spotlighting customer machine learning achievements
Web Marketing Director
DATAROBOT
04.2017 - 06.2018
- Led a global website development and design team of six (three web developers, one web designer, and two graphic designers) across Kyiv, Ukraine, ensuring seamless collaboration and timely project delivery.
- Served as lead project manager for multiple website redesign and relaunch initiatives
- Directed global localization efforts for content, including Japanese language website adaptation, while overseeing web analytics reporting and integrating third-party tools to optimize website performance.
Awards
- 2020 Gold Winner - Best Documentary, The Stevie Awards
- 2018 DraftKings Fantasy Football World Championship Finalist, 12/18
Timeline
Customer Marketing Manager
Weights & Biases
07.2024 - Current
Senior Product & Partner Marketing Manager
Weights & Biases
11.2022 - 06.2024
Senior Product Marketing Manager
TOMORROW.IO
09.2020 - 05.2022
Customer Marketing Manager
DATAROBOT
02.2018 - 04.2020
Web Marketing Director
DATAROBOT
04.2017 - 06.2018
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