Garrett Parker
Richmond,Virginia
Summary
Creative Social Media Manager experienced in managing social media programs across multiple consumer properties. Proactive and hardworking individual talented in program integration, strategic planning and social marketing evaluation. Computer proficient with superb skills various software's to leverage content creation. Go-getter candidate eager to utilize analytical and research skills. Adept at event planning, media relations and social media management. Excellent communication skills with comprehensive understanding of communications industry.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Social Media Account Manager
Logic - Visionary Music Group - BobbyBoy Records
2017.07 - Current
- Planning and executing global social media strategy across 150,000 followers on multiple platforms as an account manager for Twitter, Instagram, TIk Tok, YouTube and SoundCloud
- Producing and editing high-quality images, videos and overall content on a daily basis for use on socials and in digital marketing campaigns
- Developing creative concepts and designs for varieties of projects, including websites, major label album releases and arena tours for artists on the label
- Moderating large online communities associated with the company for community management to ensure all engagement with the brand was appropriate and amplified company mission and message
- Research developing market trends and analyze data to develop public relations strategies and tactics
- Increased brand awareness through development and implementation of successful public relations campaigns
- Developed and promoted corporate brand, images and identity to media and public
- Author fresh and engaging press releases and prepared complete press kits
- Lead crisis communications and media relations activities in response to challenging situations
Live Event Producer
RattPack Forever
2019.01 - Current
- Organizing and orchestrating live sold out events in different major cities such as New York and Washington D.C.
- Managing a website to sell tickets directly to consumers and publish specialized content relating to the event, while also managing a newsletter for consumers to stay updated on future events and related content
- Creating and executing digital marketing campaigns for events on corresponding social media platforms to sell 100+ hard tickets per event, converting an online following into real life customers
- Proposing effective layouts for events and coordinating with all staff management, event logistics, and internal/external communication functions throughout the event life
cycle - Implementing protocols and procedures to effectively manage planning process
- Creating detailed timelines and budgets for events to meet all deadlines
- Developing creative themes for events and creating related activities to engage attendees
- Monitoring and controlling event expenditures to meet budgets
- Negotiating contracts with venues, vendors and suppliers to obtain best rates and services
Education
High School Diploma -
Nansemond River High School
Suffolk, VA06.2014
Skills
- Adobe
- Canva
- Capcut
- Data Analysis
- Digital Advertising
- Event Management
- Fan Engagement
- Mailchimp
- Microsoft Office
- Project Management
- SEO
- Shopify
- Social Media
- Website Deisgn
- Time Management
Certification
- Twitter Flight School at Twitter, Inc.
- Google Ads Certification
- HubSpot Social Media Certification
- Hootsuite Platform Certification
- Facebook Blueprint Certification at Meta, Inc.
Timeline
Live Event Producer
RattPack Forever
2019.01 - Current
Social Media Account Manager
Logic - Visionary Music Group - BobbyBoy Records
2017.07 - Current
High School Diploma -
Nansemond River High School
- Twitter Flight School at Twitter, Inc.
- Google Ads Certification
- HubSpot Social Media Certification
- Hootsuite Platform Certification
- Facebook Blueprint Certification at Meta, Inc.
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