Garrett Schoen
Marketing & Business Development Specialist
Avondale,AZ
Summary
Experienced marketing leader with a proven track record of growing revenue, building high-performing teams, and managing multi-channel marketing campaigns. Skilled in proposal development, RFQ/RFP tracking, team leadership, digital content strategy, and relationship-building with clients in highly technical industries. Creative, self-directed, and highly organized with a focus on business development and cross-functional collaboration.
Overview
11
11
years of professional experience
6
6
Certifications
Work History
Backflow Program Manager
Fire, Security, Electronics & Communications
06.2023 - Current
- Increased backflow division revenue by over 300% through strategic cold calling, targeted in-person visits, enhanced pricing strategies, and meticulous lead follow-up.
- Actively participated in weekly sales meetings, emphasizing profitability and cross-selling potential of backflow services to other sales executives.
- Executed extensive personalized follow-ups with generated leads, promoting comprehensive fire prevention and life safety services.
- Ensured accurate compliance reporting aligned with municipal and state backflow prevention codes.
- Established and monitored quarterly growth objectives, focusing on team expansion, training initiatives, and preparation for ASSE Certified Instructor Training.
Content Creator
Gimee Golf & Social Media Brands
01.2021 - Current
- Created and managed five viral social brands, each achieving peak organic monthly views exceeding 10 million across TikTok, Instagram, and Facebook.
- Conducted RFQs and negotiations for multiple product lines, importing and customizing dozens of SKUs for retail on Amazon.
- Executed daily content strategies including video campaigns, brand partnerships, trend research, and performance analytics.
- Developed comprehensive marketing strategies to boost product sales, monitored sales analytics, and optimized marketing campaigns to increase profitability.
- Built detailed workflows from initial content creation to final audience engagement and ongoing performance evaluation.
Director of Operations
The Elliott Group
05.2022 - 07.2023
- Directed comprehensive business operations, including strategic marketing initiatives, budgeting, and successful execution of high-profile events.
- Oversaw coordination and logistics for monthly sales seminars attended by over 250 participants, managing marketing strategy, team leadership, and event execution.
- Worked directly with the Owner, CEO, and Vice President on digital strategy, budget management, internal communications, and performance tracking.
- Developed advanced sales expertise through direct engagement and training with senior leadership at one of the nation’s fastest-growing sales training organizations.
- Created comprehensive marketing strategies encompassing content development, audience engagement, and performance analytics.
Community Director
The Ridge at Midway
04.2020 - 05.2022
- Led and supervised a team of six, managing daily operations, maintenance, leasing, and ensuring high resident engagement.
- Directed marketing initiatives, updating community imagery, modernizing showroom spaces, and securing extensive online advertising.
- Managed financial operations and budgeting, ensuring timely processing of accounts payable through AvidXchange.
- Created detailed weekly reports on key property metrics such as occupancy rates, revenue potential, and delinquency status.
- Enhanced property appeal and resident retention through targeted email campaigns, regular inspections, and proactive media engagement.
Resident Relations Manager
Touchmark on South Hill
12.2014 - 08.2020
- Planned and executed weekly life enrichment and monthly signature events designed to attract new residents and promote community excellence.
- Managed relationships with contractors and vendors, ensuring high-quality project delivery within established budgets for a large 19-acre property.
- Oversaw compliance with regulatory standards and health guidelines, promptly implementing necessary adjustments.
- Resolved complex resident concerns through strategic vendor management, communication, and adherence to community quality standards.
Education
Bachelor of Arts - Business Management
Western Governors University
Salt Lake City, UT 05.2001 -
Skills
Strategic Marketing & Business Development
Client Relationship Management
Content Creation (Video, Social, Written)
RFQ/RFP Tracking & Proposal Development
Project & Budget Oversight
Social Media Strategy & Analytics
Team Leadership & Staff Development
Industry Standards & Compliance Communication
Certification
OSHA 10
Timeline
OSHA 10
06-2025
Fire Watch
04-2025
CSA Fire Extinguishers
12-2024
Backflow Program Manager
Fire, Security, Electronics & Communications
06.2023 - Current
Certified Backflow Assembly Testing and Repair Nationwide
05-2023
Director of Operations
The Elliott Group
05.2022 - 07.2023
Content Creator
Gimee Golf & Social Media Brands
01.2021 - Current
Community Director
The Ridge at Midway
04.2020 - 05.2022
Motivational Interviewing (IFI Training - ifioc.com)
01-2017
First Aid/CPR/AED Instructor
11-2016
Resident Relations Manager
Touchmark on South Hill
12.2014 - 08.2020
Bachelor of Arts - Business Management
Western Governors University
05.2001 -