Gary Averill
Winter Park,FL
Summary
Dynamic Senior Account Executive with Southern Glazer Wine & Spirits, skilled in strategic planning and market analysis. Achieved significant revenue growth by developing strong customer relationships and executing innovative sales strategies. Proficient in sales forecasting and problem-solving, driving success in a competitive landscape. Passionate about business development and enhancing client satisfaction.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Senior Account Executive
Southern Glazer Wine & Spirits of FL
10.2014 - Current
- Cultivated partnerships with Walgreens, Trader Joe’s, BJ's Wholesale, Target, and Fresh Market.
- Analyzed market data from Nielsen and IRI to identify growth opportunities within key accounts.
- Presented innovative marketing concepts and product offerings to secure new business.
- Managed portfolio of Wine, Spirits, RTD, and Non-Alcoholic beverages efficiently.
- Forecasted sales dollars and case inventory to enhance supply chain operations.
- Identified and addressed internal and external challenges to improve performance.
- Oversaw management of sales initiatives and gross profit metrics effectively.
- Executed strategic sales plans to drive revenue growth across multiple channels.
Key Account Manager
Southern Glazers Wines And Spirits
Orlando, FL
08.2008 - 09.2014
- Achieved 7% increase in value and volume in 2013.
- Managed sales across 55-account territory, including LGBT, clubs, restaurants, bars, and resorts.
- Developed profitable customer relationships with emphasis on SWS and customer needs.
- Oversaw extensive portfolio of spirits, wines, and non-alcoholics to meet state-level forecasts.
- Designed wine lists and crafted cocktail and bottle service menus.
- Executed distribution of innovative brands and initiated timely reorders.
Area Manager On Premise
Southern Glazer Wine & Spirits of FL
08.2004 - 08.2008
- Directed and developed team of five sales consultants in $7 million market.
- Achieved 12% increase in territory review from 2006 to 2008.
- Managed diverse customer base, including bars, nightclubs, restaurants, and resorts.
- Cultivated strong partnerships with suppliers and customers to enhance business relations.
On Premise Sales Representative
Southern Glazer Wine & Spirits of FL
03.2003 - 08.2004
- Management, sales and service of $3 million territory consisting of 50 bars, night clubs, and restaurants.
- Foster and develop customer and supplier partnerships
- Increased territory revenue by 35%
- Execute KPI programs
- Develop and implement Marketing programs
District Manager Off Premsie
Southern Glazer Wine & Spirits of FL
03.2000 - 03.2003
- Led and coached five sales consultants in a high-volume district.
- Drove market and product development, enhancing customer relations and collections.
- Achieved 55% sales growth in 2001, exceeding goal of 35%.
- Increased sales by 35% in 2000, surpassing target of 20%.
- Secured approximately 80% of sales-based incentive contests.
- Collaborated with suppliers to devise and implement sales incentive programs.
Sales Representative Off Premise
Southern Glazer Wine & Spirits of FL
07.1998 - 03.2000
- Managed 17 high-volume accounts across Chain and Independent Channels.
- Increased sales from $750,000 to $2.5 million between 1998 and 2000.
- Executed targeted sales and marketing programs to drive revenue growth.
- Developed strategic partnerships with customers and suppliers to enhance collaboration.
- Achieved rank of 1st among 70 account managers in Central Division.
- Recognized as Sales Representative of the Year for Beringer Winery (1999).
- Honored as Sales Representative of the Year for Sutter Home Winery (1998, 1999).
Education
Certificate For Advanced Management -
Yale University
New Haven, CT07-2024
Bachelor of Arts - Business Administration And Management
St. Augustine, FL
St. Augustine, FL12-1993
Skills
- Tableau expertise
- Product and service knowledge
- Business development
- Account management
- Consultative sales
- Cross-functional collaboration
- Creative problem-solving
- Brand development
- Inventory forecasting
- Strategic planning and selling
Certification
- Italian Wine Certification
- WSET I and II Wines and Spirits
Community Service
Grace Medical Charity, Junior Achievement, American Heart Association
Timeline
Senior Account Executive
Southern Glazer Wine & Spirits of FL
10.2014 - Current
Key Account Manager
Southern Glazers Wines And Spirits
08.2008 - 09.2014
Area Manager On Premise
Southern Glazer Wine & Spirits of FL
08.2004 - 08.2008
On Premise Sales Representative
Southern Glazer Wine & Spirits of FL
03.2003 - 08.2004
District Manager Off Premsie
Southern Glazer Wine & Spirits of FL
03.2000 - 03.2003
Sales Representative Off Premise
Southern Glazer Wine & Spirits of FL
07.1998 - 03.2000
Certificate For Advanced Management -
Yale University
Bachelor of Arts - Business Administration And Management
St. Augustine, FL