GAYLAN KOESTERCROUCH
Peoria,IL
Summary
Experienced retail manager with 8+ years in cannabis-adjacent sales, team leadership, and compliance-driven customer education. Skilled in guiding consumers, training staff on cannabinoids and consumption methods, and ensuring legally compliant operations. Proven ability to drive revenue, enhance retention, and optimize inventory through vendor partnerships. Expertise in marketing, staff training, and compliant promotional efforts. Passionate about leading dispensary teams to deliver exceptional service and compliance excellence.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Purchasing Manager
Colorado Vape and Glass Co.
, Remote
01.2023 - 12.2024
- Company Overview: Multi-Location Cannabis-Adjacent Retailer.
- Created detailed guides for training employees on cannabinoids, terpenes, product labeling, and responsible sales practices.
- Created educational resources for customers, aligning with legal regulations and factual accuracy.
- Provided training to staff on compliance-conscious sales techniques, promoting accurate discussions.
- Oversee vendor management strategies and negotiated agreements to expand inventory while ensuring compliance with state regulations.
- Assured product compliance with state-mandated regulations while keeping stock available.
- Implemented product display strategies, increasing customer engagement and compliance with promotional content guidelines
- Implemented marketing activations with vendor collaboration, leading to improved brand recognition.
Store Manager
Colorado Vape and Glass Co.
Austin, TX
03.2021 - 01.2023
- Company Overview: Multi-Location Cannabis-Adjacent Retailer
- Guided team of four through training in compliance, customer education, and sales tactics.
- Increased annual store revenue by 10% by refining upselling techniques and enhancing responsible product recommendations
- Enforced ID verification protocols to uphold regulations on age-restricted sales.
- Spearheaded initiatives to standardize compliance practices, guaranteeing lawful execution of promotions and collaborations.
- Launched vendor-sponsored pop-ups and product education sessions, allowing customers to learn about products in a compliant, fact-based setting
- Created effect-based cannabis guides, equipping employees to guide customers without making unverified health claims
- Aligned store signage and promotions with compliance requirements.
Assistant Manager
Create A Cig
Austin, TX
02.2020 - 03.2021
- Company Overview: Cannabis-Adjacent Retailer
- Oversaw daily store functions, maintaining compliance with age verification standards.
- Enhanced customer loyalty initiatives, elevating average monthly visits from 2.2 to 2.8.
- Crafted instructional resources, delivering compliance-focused insights on various products and their applications.
- Handled vendor orders and coordinated stock rotation.
- Developed and executed in-store promotions and marketing campaigns, increasing brand awareness and customer engagement
- Organized training sessions for new hires to familiarize them with the workplace environment.
Sales Associate
Create A Cig
Austin, TX
07.2019 - 02.2020
- Company Overview: Cannabis-Adjacent Retailer
- Informed customers on product choices in line with legal requirements concerning cannabinoids.
- Handled sales transactions by confirming customer eligibility and compliance with age-restricted laws.
- Ensured compliance with state retail regulations by maintaining accurate store operations.
Security Guard
Securitas Security
Murray, KY
02.2017 - 05.2019
- Company Overview: Compliance & Security
- Ensured strict enforcement of access protocols for staff and visitors.
- Performed risk evaluations and site audits, identifying and addressing safety vulnerabilities.
- Recognized as Employee of the Month (02/2018, 03/2019) for exceptional vigilance and adherence to security best practices
Store Associate & Shift Leader
Vape Park
Murray, KY
03.2015 - 05.2019
- Company Overview: Cannabis-Adjacent Retailer
- Guided customers in choosing products while adhering to industry compliance standards.
- Ensured compliance with stocking standards through vendor communication.
- Resolved customer complaints promptly with professionalism and courtesy.
- Identified problems or discrepancies in inventory levels and notified supervisor accordingly.
Education
High School Diploma -
Penn Foster High School
Scranton, PA10-2012
Skills
- Leadership and Staff Training: Educates employees on product knowledge, sales techniques, and regulatory best practices to ensure compliance and customer satisfaction
- Compliance and Regulatory: Awareness: Ensures staff follow state regulations on ID verification, product labeling, and inventory tracking
- Cannabis Product Knowledge: Expertise in cannabinoid profiles (THC, CBD, CBG, CBN), terpene interactions, product formulations, and responsible consumption
- Customer engagement and responsible sales: Guides consumers in selecting products based on fact-based education, while adhering to legal guidelines
- Marketing and Brand Promotion: Develops vendor partnerships, in-store activations, and promotional campaigns to increase customer engagement and brand awareness
- Inventory & Vendor Management: Manages stock levels, ensures compliance with product tracking requirements, and maintains optimal availability of high-demand products
- Retail Technology: Experience with customer management systems, digital inventory tracking, POS Systems and retail analytics tools
Certification
- Registered Medical Cannabis Patient – First-hand knowledge of state compliance laws, product labeling requirements, ID verification procedures, and responsible purchasing practices.
- Product Education & Sales Training – Developed training programs on cannabinoids, terpenes, and compliance-conscious sales approaches for retail teams.
References
References available upon request.
Timeline
Purchasing Manager
Colorado Vape and Glass Co.
01.2023 - 12.2024
Store Manager
Colorado Vape and Glass Co.
03.2021 - 01.2023
Assistant Manager
Create A Cig
02.2020 - 03.2021
Sales Associate
Create A Cig
07.2019 - 02.2020
Security Guard
Securitas Security
02.2017 - 05.2019
Store Associate & Shift Leader
Vape Park
03.2015 - 05.2019
High School Diploma -
Penn Foster High School
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