GEETANJULI LAKKARAJU
Toronto,Canada
Summary
Highly motivated sales professional with strong experience from Atlas Tools & Machinery. Known for consistently exceeding sales targets, building trust with customers, and providing knowledgeable guidance on tools, equipment, and safe workflow practices. I thrive in fast-paced environments and genuinely enjoy helping people feel confident, supported, and understood. I’m now seeking a position on a dynamic team where I can contribute my enthusiasm, customer-focused approach, and dedication to making a positive difference every day.
Overview
8
8
years of professional experience
Work History
Atlas Tools and Machinery
Toronto, Ontario
06.2022 - 04.2025
- Consistently achieved monthly sales targets in one of Canada’s most SKU-dense retail environments.
- Managed inventory accuracy by monitoring stock levels, placing replenishment orders, and coordinating with the purchasing department.
- Developed strong technical knowledge of hand tools, power tools, cutting tools, abrasives, and accessories, as well as their construction, applications, and maintenance requirements.
- Provided expert guidance to homeowners, contractors, and DIY customers, offering creative, well-informed solutions for renovation and building projects.
- Maintained and merchandised a high-volume product section with organized layouts aligned to sales trends and customer flow.
- Generated new merchandising concepts independently to improve visual appeal and product accessibility.
- Supported colleagues by supervising departmental tasks, offering technical assistance, and helping train junior employees.
- Identified and learned new products rapidly, becoming a go-to resource for up-to-date tool and equipment knowledge.
- Built a strong base of loyal customers and achieved recognition as a top sales performer.
- Offered the Customer Experience Lead position in 2024, reflecting strong leadership potential and trust from management.
Senior Sales Specialist
Toronto, Ontario
03.2021 - 02.2022
- Managed high-volume warm lead pipelines, qualifying prospects through outbound calls, text outreach, and relationship-building communication.
- Conducted structured video sales presentations via Zoom to deliver tailored product demonstrations, address objections in real time, and close contracts.
- Designed custom graphic text messages and marketing visuals to support warm lead nurturing and increase show-up and conversion rates.
- Consistently achieved and exceeded sales targets, maintaining a strong closing ratio and contributing to overall monthly revenue goals.
- Helped build an inbound sales ecosystem by refining scripts, optimizing handoff processes, and supporting marketing with feedback on lead quality.
- Generated detailed sales and performance reports to support the marketing and operations teams with analytics and campaign evaluation.
- Collaborated closely with programmers and tech staff to troubleshoot software issues, ensuring prospects had a seamless product experience.
Account Executive
Trillium Sales Group
Toronto, Ontario
10.2019 - 03.2020
- Conducted B2B sales with a focus on high-volume outbound calling, prospect qualification, and relationship-based selling to small and mid-sized businesses.
- Delivered persuasive branding and marketing strategy recommendations, helping clients enhance their visibility and strengthen market presence.
- Prospected through cold calling, follow-up cycles, and structured outreach sequences to generate new business opportunities.
- Maintained and expanded relationships with existing clients by identifying additional branding needs and presenting tailored solutions.
- Developed creative promotional concepts and brand-placement strategies designed to increase client exposure in competitive markets.
- Supported clients in implementing innovative marketing approaches aimed at embedding their brand within consumer environments.
- Built a reputation for resilience, consistent outreach volume, and the ability to turn initial conversations into loyal repeat customers.
Supervisor
Nonna Francesca Ristorante
Toronto, Ontario
12.2018 - 08.2019
- Provided full-service dining experience in a sit-down Italian restaurant
- Delivered attentive, personalized service focused on hospitality and guest comfort
- Demonstrated knowledge of Italian cuisine, daily specials, and menu ingredients
- Offered thoughtful food and wine pairing suggestions
- Managed pacing of courses to ensure an enjoyable dining experience
- Handled table maintenance, clearing, and resetting with attention to detail
- Accurately entered orders and communicated special requests to the kitchen
- Built rapport with repeat guests to encourage return business
- Assisted with opening and closing duties as required
- Maintained high standards of professionalism and presentation
Supervisor
Sin and Redemption
Toronto, Ontario
12.2016 - 12.2018
- Managed one of the largest and highest-traffic sections of the restaurant
- Delivered fast, efficient service in a high-volume, high-pressure environment
- Took food and drink orders accurately during peak service hours
- Provided knowledgeable recommendations on beer, cocktails, and menu items
- Handled large tables and groups while maintaining service quality
- Coordinated closely with bartenders and kitchen staff to ensure timely service
- Processed cash and card payments accurately and responsibly
- Maintained cleanliness and organization of section throughout service
- Resolved guest concerns professionally to ensure positive customer experience
- Followed all Smart Serve / alcohol service and safety regulations
Education
Bachelor’s Degree - Material Art and Design
OCAD University
Toronto, Ontario01.2007
Skills
- Consultative Sales
- High-SKU Retail Navigation
- B2B & B2C Sales
- Lead Qualification
- Warm Lead Conversion
- Cold Calling
- Pipeline Management
- Microsoft Office
- Salesforce CRM
- Relationship management
- Client Retention
- Closing techniques
- Technical Construction Knowledge
- Team Player
- Self-Motivation
- Emotional Intelligence
- Problem Solving
- Professionalism
- Adaptability
- Reliable and Consistent
Languages
English
Hindi
Timeline
Atlas Tools and Machinery
06.2022 - 04.2025
Senior Sales Specialist
03.2021 - 02.2022
Account Executive
Trillium Sales Group
10.2019 - 03.2020
Supervisor
Nonna Francesca Ristorante
12.2018 - 08.2019
Supervisor
Sin and Redemption
12.2016 - 12.2018
Bachelor’s Degree - Material Art and Design
OCAD University