Hi, I’m
Gema Lynn Almilli
San Diego,CA
Summary
An accomplished and impactful marketing professional with over a decade of experience. Excels at building positive client relationships, identifying and understanding requirements, and delivering unique, effective solutions. Helps stakeholders bring their vision to life through thoughtful strategy and design. Balances business requirements and customer needs to guide creative solutions. Crafts with empathy and style while executing multiple projects in rapid fashion.
Overview
18
years of professional experience
Work History
Gema Lynn Co
Branding Designer, Marketing Consultant
12.2019 - Current
Job overview
- Gained understanding of market opportunities through research and interviews to inform unique brand positioning strategies.
- Designed collateral materials to promote company brand across multiple channels, including presentation decks, websites, motion graphics, branding, art directed photography, persuasive copy, and podcast interviews.
- Practiced various online marketing tactics to establish and promote business, including social media marketing, paid advertising, strategic partnership building, online marketing funnels, digital product creation, organic lead generation.
Planned Career Break • Family & Homemaking
11.2013 - 11.2019
Job overview
- Leveraged ecommerce platform to showcase and sell vintage clothing using inventory curation, photography, product styling, shipping, branding, persuasive copywriting.
- Increased engagement and grew account following to over 20k.
Red Door Interactive
Senior User Experience Designer
10.2009 - 10.2013
Job overview
- Implemented qualitative and quantitative research methods and analyzed data to inform design optimizations
- Optimized lead capture form user experience resulting in 300% increase in lead conversions.
- Led redesign of customer loyalty program website experience leading to a 169% increase in program revenue.
Telepathy Design
User Experience Designer
11.2005 - 07.2008
Job overview
- Developed and executed design concepts to support agency client's digital marketing campaigns.
- Worked closely with marketing team to ensure solutions align with marketing goals and led iterative updates to increase effectiveness and drive results.
Education
Platt College San DiegoSan Diego, CA
from Digital Communications And Multimedia
2002
University Overview
- Ranked in Top 5% of class
- Alumni Advisory Board Member 2004-2007
FIDM The Fashion Institute of Design & MerchandisingSan Diego, CA
from Visual Communication & Marketing
2000
Skills
- Branding & Graphic Design
- Web Design
- UX Design
- Content Strategy
- Social Media Marketing
- Lead Generation
- Conversion Optimization
- Client Consulting
- Marketing Collateral Development
Timeline
Branding Designer, Marketing Consultant
Gema Lynn Co
12.2019 - Current
Planned Career Break • Family & Homemaking
11.2013 - 11.2019
Senior User Experience Designer
Red Door Interactive
10.2009 - 10.2013
User Experience Designer
Telepathy Design
11.2005 - 07.2008
Platt College San Diego
from Digital Communications And Multimedia
FIDM The Fashion Institute of Design & Merchandising
from Visual Communication & Marketing
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