Gene Nighman
Ithaca
Summary
Account executive with a strong track record in client relationship management and strategic sales initiatives at Snap! Raise. Expertise in proposal development and digital marketing strategies, consistently exceeding fundraising targets. Proficient in Salesforce for data analysis, enhancing partnerships to drive revenue growth and elevate customer satisfaction.
Overview
19
19
years of professional experience
Work History
Account Executive
Snap! Raise
Ithaca-Binghamton
09.2025 - Current
- At Snap! Raise, I managed all parts of the sales cycle within my territory, executing a strategic outreach plan to K–12 schools, colleges, athletic programs, and student clubs to consistently meet or exceed fundraising and revenue goals.
- Proactively prospecting and qualifying new opportunities by engaging coaches, athletic directors, educators, and group leaders, while strengthening relationships with existing programs to drive renewals and expansion.
- Conduct discovery meetings and in-person or virtual product demos to understand program needs and leverage Snap! Raise’ fundraising capabilities and current partnerships.
- Lead groups through end-to-end campaign execution by coordinating timelines, marketing materials, and stakeholder communication to maximize participation, donor engagement, and total dollars raised.
- Negotiate terms, prepare proposals, and close new and renewal business while ensuring smooth post-sale hand-offs that support retention and high customer satisfaction.
- Represent Snap! Raise at school events, conferences, and community activities to build brand awareness and find new leads.
Account Executive
KJ Electric
Binghamton
08.2024 - 03.2025
- Establish and maintain strong relationships with existing customers including CEOs, Directors, Managers, Engineers and Buyers.
- Conduct sales calls, setting daily/weekly meetings, leading product demonstrations and presentations to customers, showcasing KJ Electric’s products and services.
- Identified customer needs, offered insights, and provided tailored solutions to enhance satisfaction.
- Developed custom presentations tailored to specific products, clients, and target markets to drive engagement.
- Provide technical assistance and support to customers, including troubleshooting and resolving issues related to electrical systems and products.
- Maintained accurate sales records and tracked customer interactions to streamline reporting and improve follow-up.
Account Executive
Spectrum Reach
Ithaca
03.2022 - 03.2024
- Collaborated with small to mid-sized businesses to develop targeted advertising solutions utilizing TV, digital, and online products.
- Work with small to mid-sized businesses to develop Advertising Solutions with a combination of TV, digital and online products.
- Combine Industry knowledge with company resources to design customized campaigns and solutions to reach each business ideal customer.
- Monitor different Ad platforms for new leads, Industry knowledge and strategy of the competition.
- Provide professional, courteous customer service and assist in all aspects of each client's Campaign to maximize sales and ensure a future working relationship.
- Managed service inquiries for 20 unique advertising clients daily, weekly, and monthly.
- Delivered tailored monthly reports and analyses to optimize campaigns, enhancing effectiveness and building client trust.
- Handled production needs including script writing, storyboarding, and creating commercials.
Sales Representative
AT&T
Falmouth/Cortland
03.2019 - 03.2022
- Understand the communication and technology needs for a small to mid-sized business.
- Utilize company resources to design customized solutions to meet their unique business needs.
- Develop new accounts and maintain and grow existing accounts while establishing and maintaining productive long-term networks and relationships with customers.
- Utilize resources and unique selling skills to uncover customer needs and leverage industry knowledge and applications to find and close sales opportunities.
Dealer Developer
Alpinestars
Torrance
04.2018 - 11.2018
- Responsible for leading presentations and selling new products to dealers at events and store locations along the East Coast.
- Daily communication with customers providing technical support, handling warrantees/returns and follow up on client requests.
- Merchandising and suggestions on pricing/displays to ensure customer profit is at a premium and maximize display space for the team.
- Recording a detailed travel schedule, submitting reports and tracking opportunities at each account in the field.
- Maintaining an accurate count of samples to be displayed at each dealership and continuously rotating out new/old products that would work in each market.
- Providing a constant line of communication between dealers and headquarters to optimize sales, displays and strategic opportunities.
Sales Representative
John G Ryan
Pine City
10.2017 - 04.2018
- Responsible for creating and maintaining customer relations in business establishments.
- Create orders at over 100 accounts ensuring beer & alcoholic beverages were displayed and rotated according to company policy.
- Collect on accounts receivable collections within corporate credit policy.
- Conduct and relay promotion in accounts on a weekly basis and provide support where necessary.
- Execute monthly goals as related to business activities, while maintaining a regular schedule of weekly appointments with accounts in assigned area.
- Manage relationships with business owners and sales teams to adjust pricing according to programs while designing a floor space to provide an efficient selling strategy.
- Ensure proper pricing and POP is displayed and updated at each account weekly.
Sales Representative
Red Bull - Balkan Beverage
Ithaca/Cortland
10.2014 - 10.2017
- Secured and maintained relationships with over 175 accounts, enhancing customer satisfaction and loyalty.
- Exceeded sales goals in every sales period since initial hire.
- Engaged regularly with clients, fostering strong relationships that contributed to repeat business.
- Daily responsibilities include forecasting/executing sales for multiple accounts, advising and answering client queries.
- Developed optimized sales routes for top regions, increasing visibility and accessibility for Red Bull and Vita Coco in CNY.
- Proposed ideas and pricing suggesting to ensure maximum profit for customers.
- Collaborated with managers to maximize signage and display space.
Food and Beverage Supervisor
Greek Peak/Hope Lake Lodge
Virgil
11.2011 - 05.2014
- Responsible for overall direction and success of multiple food and beverage outlets while coordinating activities and events.
- Provide direction and leadership to associates in food and beverage departments.
- Respond to guest requests and/or complaints and address accordingly.
- Hire, train, coach and conduct performance reviews for employees.
- Assist sales managers and department directors in maximization of revenues.
- Scheduling of multiple departments including managers and associates.
Store Manager
Marc Jacobs
Provincetown
09.2007 - 08.2010
- Worked closely with the president on a weekly basis and oversaw contractors executing a store expansion, while meeting all deadlines.
- Facilitated new retail store openings in Chicago and Moscow as part of a select team.
- Managed ordering and inventory of $500,000 in merchandise to ensure optimal stock levels.
- Developed and coordinated weekly employee schedules, aligning staffing with sales floor needs.
- Conducted recruitment sessions to evaluate potential candidates for associate roles.
- Cultivated relationship with building owner, securing extended lease agreement to support store operations.
- Displayed products according to a floor plan I created within wider guidelines.
- Submitted reports to corporate management including Daily Summary, Daily Drawer, Weekly Sales Reports, Replenishment Requests, Monthly Reviews and Incident Reports.
Education
Bachelor Degree - Business and Technology Management, Web Publishing, Management of Information Technologies, Advanced Databases, Organizational Communication, Graphic Design, Multimedia Publishing and Design, Project Management, JAVA, JAVA 2, HTML5, International Business, Strategic Management, Public Policy, H.R. Management, Systems Analysis and Design, Network Design
SUNY Delhi
Delhi, NY01-2014
Associate Degree - Business Administration/Marketing, Business Management, Accounting, Principles of Marketing, Marketing Management, Enterprise Management, Marketing Applications, Economics, International Business, Business Law, Business Communication, Business to Business S&M, Management and Organizational Behavior
Tompkins Cortland C.C.
Dryden, NY01-2005
Skills
- Sales and consulting expertise
- Client relationship management
- Sales forecasting and analytics
- Proposal development
- Digital marketing strategies
- Marketing strategy formulation
- Product demonstrations
- Negotiation techniques
- Advertising solutions
- Salesforce and HubSpot proficiency
- Acumatica and Waymark knowledge
- Data analysis proficiency
- Microsoft Office Suite skills
- Adaptability and multitasking
- Attention to detail
- Deadline management strategies
- Strategic planning skills
- Networking proficiency
- Problem-solving abilities
Additional Experience And Activities
- Started racing motocross at age 7 and received Pro license at age 18.
- Traveled across the United States and Canada for over 10 years racing Amateur Nationals, Supercross, Arenacross and AMA Nationals.
Timeline
Account Executive
Snap! Raise
09.2025 - Current
Account Executive
KJ Electric
08.2024 - 03.2025
Account Executive
Spectrum Reach
03.2022 - 03.2024
Sales Representative
AT&T
03.2019 - 03.2022
Dealer Developer
Alpinestars
04.2018 - 11.2018
Sales Representative
John G Ryan
10.2017 - 04.2018
Sales Representative
Red Bull - Balkan Beverage
10.2014 - 10.2017
Food and Beverage Supervisor
Greek Peak/Hope Lake Lodge
11.2011 - 05.2014
Store Manager
Marc Jacobs
09.2007 - 08.2010
Bachelor Degree - Business and Technology Management, Web Publishing, Management of Information Technologies, Advanced Databases, Organizational Communication, Graphic Design, Multimedia Publishing and Design, Project Management, JAVA, JAVA 2, HTML5, International Business, Strategic Management, Public Policy, H.R. Management, Systems Analysis and Design, Network Design
SUNY Delhi
Associate Degree - Business Administration/Marketing, Business Management, Accounting, Principles of Marketing, Marketing Management, Enterprise Management, Marketing Applications, Economics, International Business, Business Law, Business Communication, Business to Business S&M, Management and Organizational Behavior
Tompkins Cortland C.C.