GEORGE CABRERA
Keller,TX
Summary
◆ Executive with proven leadership success in developing top-performing teams & executing client-focused solutions that drive dynamic gains in revenue, profit, and market share in highly competitive environments. ◆ Performance-oriented sales leader offering exceptional record of achievement with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. ◆ Talented in identifying and capitalizing on emerging market trends & revenue opportunities. ◆ Drives new business by zeroing in on customer needs & providing strategic solutions that achieve client and corporate objectives at the national level. ◆ Cultivates and maintains strong long-term relationships with clients & colleagues. ◆ Consistently recognized as a knowledgeable resource and subject matter expert on products, market dynamics, sales methods, effective business development techniques and company culture building.
Overview
36
36
years of professional experience
Work History
National Sr. Director, Distribution Sales Channel
Medtronic, Inc.
08.2021 - Current
- Promoted to Senior Director in January 2025
- Responsible for Medtronic Diabetes US Distribution Channel Revenue, 30% of US total revenue: $250 million per year in device and consumables
- Create, implement, and execute US Distribution Strategy; drive pull-through programs to increase revenue via pricing, payer access & tiered contracting
- Oversee $25 million in US Government contracts with Veterans Administration and Government Wholesalers (SDVOSB)
- Collaborate with Field Sales, Inside Sales & Operations Directors to drive increased placements and enhance customer experience
- Responsible for Distribution Profit & Loss and Revenue Cycle Management
- Contract with distributors and wholesalers for greater therapy access and sales
- Manage and coach Distribution Sales Channel Team consisting of East Senior Regional Account Manager, West Senior Regional Account Manager & Federal Sales Director and Associate Sales Representatives
- Achieved highest Organizational Health Survey (OHS) scores for all of Strategic Channels
- Work in depth with Marketing to develop and implement successful strategies to increase brand visibility and sales performance
Senior District Sales Manager
Medtronic, Inc.
11.2012 - 07.2021
- Responsible for $25M+ in total yearly revenue, device and consumables, led Sales and Clinical team of 21
- Selected by Senior Leadership Team to participate in year-long LEAD program designed to develop future directors
- Promoted to serve as liaison to 300-member inside sales team, identify and develop pipeline of future field sales talent and influence career paths of individuals with interest and aptitude for outside sales
- Selected by VP of Sales to serve as Acting Regional Director for 6 months; led team of more than 100 sales representatives; managed performance, coaching, budgets, and training; maintained #1 ranking of 5 regions
- Maximized sales performance by cultivating performance-oriented culture with well-structured individual and team targets
District Sales Manager
Medtronic, Inc.
05.2010 - 11.2012
- Responsible for $18M+ in total yearly revenue and led Sales and Clinical team of 21
- Spearheaded turnaround of underperforming district; led team ranked #21 to #4 of 28 districts within 1 year
- Responsible for recruiting, onboarding and managing new hires
- Served as Interim District Sales Manager for Houston for 9 months while managing Dallas district; led both districts to exceed sales goals
Senior Territory Manager
Medtronic, Inc.
05.2007 - 05.2010
- Responsible for $3M in total revenue for territory; 3rd largest AOP in nation
- Selected by Vice President of Sales to lead Tiger Team Project for Diabetes in Puerto Rico
- Asked to rescue $1+ million account; restored client confidence and increased sales
Senior Pharmaceutical Sales Representative
Eli Lilly & Co.
04.2003 - 05.2007
- Turned around territory and achieved Top 4% ranking of 530 reps in first year
- Built territory to one of fastest-growing in the country for newly launched product
- Achieved highest growth for key product offerings within district; cultivated strong relationships with client base of more than 100 physicians
Wall Street Equity Trader & Market Maker
Fahnstock & Co, Gruntal & Co, Hill Thompson Magid
New York, NY
01.1990 - 04.2003
- Executed multimillion-dollar NASDAQ trades and negotiated contracts with renowned industry leaders
- Leveraged research skills to evaluate industry and market trends, resulting in successful client trading
- Built strong relationships, as well as highest levels of trust and credibility with clients
- Conducted proprietary trading coverage on domestic & foreign securities for banks, mutual/pension/hedge funds & insurance companies
Education
Bachelor of Arts - Economics
Wesleyan University
Middletown, CTExecutive Education Program -
Northwestern Kellogg School of Management
Chicago, IL09-2019
Skills
- National Portfolio Management
- Sales Management / Leadership
- Market Identification / Expansion
- Cultivation of Strategic Accounts
- Consultative/Solutions Selling
- Skilled Contract Negotiation
- New Business Development & Growth
- Multi-million Dollar Revenue Generation
- New Product Training & Launch
- Industry / Competitive Analysis
- Effective Positive Company Culture Building
- Coaching / Mentoring/ Team Dynamics
Additional Information
- FY24 President's Club Winner, Strategic Channels
- FY21 President's Club Winner, #2 DM
- FY16-20 Top 10 DM, FY16-21 Top 3 new business growth
- FY09 President's Club Winner, #2 TM
Volunteer Leadership
- Chair, Board of Directors for E.A. Young Academy for Gifted & Talented Scholars 2019-present
- Chair, Lead, Sponsor for various ongoing Medtronic Diversity Initiatives 2016-present
Timeline
National Sr. Director, Distribution Sales Channel
Medtronic, Inc.
08.2021 - Current
Senior District Sales Manager
Medtronic, Inc.
11.2012 - 07.2021
District Sales Manager
Medtronic, Inc.
05.2010 - 11.2012
Senior Territory Manager
Medtronic, Inc.
05.2007 - 05.2010
Senior Pharmaceutical Sales Representative
Eli Lilly & Co.
04.2003 - 05.2007
Wall Street Equity Trader & Market Maker
Fahnstock & Co, Gruntal & Co, Hill Thompson Magid
01.1990 - 04.2003
Bachelor of Arts - Economics
Wesleyan University
Executive Education Program -
Northwestern Kellogg School of Management