Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

George Kalantzis

Manchester,NH
George Kalantzis

Summary

Dynamic marketing professional with over 20 years of experience leading teams and managing high-stakes projects in fast-paced environments. Proven track record of driving growth, enhancing brand visibility, and increasing engagement through strategic marketing initiatives. Highly proficient in SEO practices and knowledgeable in digital marketing and new media.

Overview

21
years of professional experience

Work History

Tough Transitions

Freelance Copywriter And Marketing Consultant
03.2020 - Current

Job overview

  • Consulted with renowned brands such as GelBlasters, AstroFlav, and DML Capital, playing pivotal role in building and scaling their marketing systems.
  • Planned and executed innovative content strategies, demonstrating 106% organic growth and strong grasp of audience engagement strategies in 2022.
  • Led marketing initiatives for high-profile marketing seminars, achieving sell-out attendance and positive participant feedback.
  • Applied strategic marketing principles to enhance effectiveness of sales pages and email campaigns, contributing to substantial revenue generation for multiple brands.
  • Skillfully crafted captivating summaries and hooks for business Podcast, significantly boosting its rankings and visibility and successfully breaking into top 100 in Apple's marketing category.
  • Independently authored and marketed self-help book,achieving over 1000 sales through organic marketing strategies.

Equinox

Master Instructor & Personal Trainer
01.2016 - 03.2020

Job overview

  • Led and inspired team of over 20 trainers, which culminated in receiving prestigious Educator of Year award in 2018.
  • Employed strategic client engagement and marketing strategies, achieving 83% retention rate for two years straight.
  • Played pivotal role in driving client engagement and participation, directly generating over $900K in revenue and solidifying program’s financial success.
  • Grew customer base through word-of-mouth referrals based on customer satisfaction and results, leading to annual bonuses three years in a row.

Cressey Sports Performance

Strength And Conditioning Coach
06.2013 - 01.2016

Job overview

  • Spearheaded development and marketing of new adult fitness programs, generated additional $100K+ in annual revenue solidifying facility’s reputation for excellence.
  • Drove consistent growth in adult fitness program for two consecutive years through strategic program design and effective marketing initiatives.
  • Recognized for contributions to industry through speaking engagements and coaching of other professionals, enhancing educational reach and impact of the itness industry.
  • Provided mentorship to interns and junior staff, imparting crucial skills in marketing, brand development, and coaching methodologies.

Kellog Brown And Root

Air Traffic Controller
06.2011 - 06.2013

Job overview

  • With Air Force Contractors, ensured safe, expeditious flow of domestic, military, and international air traffic in hostile airspace.
  • Developed, implemented, and validated management and air traffic operational strategies to enhance overall level of safety.
  • Acted as shift leader over 3 personnel. Assigned positions, trained staff, maintained logs of equipment and operations.
  • Provided pilots with instructions for safe landings and takeoffs at airport averaging 250+ flights per day.

United States Marines Corps

Marine Security Guard & Air Traffic Controller
06.2002 - 07.2011

Job overview

  • Supervised critical air traffic operations and over 550 combat Medical Evacuation Flights in hostile environments, ensuring seamless execution of aviation support missions.
  • Managed and secured assets worth over $15M, enhancing operational readiness and security at U.S. Embassies in Brazil, Kyrgyzstan, and Australia.
  • As a supply manager, oversaw and optimized the use of $2M+ in weapons and supplies, supporting over 40 Marines across multiple locations.
  • Developed and implemented a simulation training program for air traffic control, improving the preparedness and skills of incoming trainees and Marines.
  • Recognized as “Facility Workhorse” for exceptional efforts in training and operational support, and awarded Marine of the Quarter for surpassing expectations in duty performance.
  • Re-organized and enhanced a mentoring program, strengthening leadership training and fostering a stronger connection between senior staff and subordinates.
  • Served as a Nuclear Biological Chemical Non-Commissioned Officer, designing and initiating comprehensive emergency plans for personnel.

Education

Southern New Hampshire University
Hooksett, NH

MBA from Business Administration
09.2013

University Overview

American Public University System
Charles Town, WV

Bachelor of Science from Criminal Justice
09.2011

University Overview

Skills

  • Market Behavior
  • Strategy Development
  • Social Media Management
  • Business Planning
  • Website Copy
  • Brand Design and Development
  • Promotions and Marketing Strategies
  • Team Member Development
  • Critical Thinking
  • Creative Team Collaboration
  • Persuasive Writing
  • Segment Strategies

Timeline

Freelance Copywriter And Marketing Consultant
Tough Transitions
03.2020 - Current
Master Instructor & Personal Trainer
Equinox
01.2016 - 03.2020
Strength And Conditioning Coach
Cressey Sports Performance
06.2013 - 01.2016
Air Traffic Controller
Kellog Brown And Root
06.2011 - 06.2013
Marine Security Guard & Air Traffic Controller
United States Marines Corps
06.2002 - 07.2011
Southern New Hampshire University
MBA from Business Administration
American Public University System
Bachelor of Science from Criminal Justice

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George Kalantzis