Gerald Dale Harris, Jr.
Union City,GA
Summary
Results-oriented marketing professional with 10+ years of experience in providing innovative marketing solutions for diverse audiences. Visionary leader, equipped with the knowledge and ability to lead multiple, high-profile projects simultaneously.
Overview
12
12
years of professional experience
Work History
Teacher, Sports and Entertainment Marketing
Fulton County Schools-Banneker High School
Union City, GA
07.2015 - Current
- Create opportunities for scholars to develop managerial and analytical skills in a wide range of Career and Technical pathway courses and post-secondary experiences.
- Strengthen student standard mastery with data-driven, differentiated learning exercises and activities.
- Maximize the application experience by recruiting students for Work-Based Learning and co-curricular activities.
- Establish and maintain a positive classroom environment to prepare scholars for business and industry.
- Demonstrate proficient research and analytical skills.
- Demonstrate strong interpersonal skills and work collaboratively with stakeholders.
Restaurant Marketing Director
Chick-fil-A Fairburn
Fairburn, GA
05.2013 - 04.2016
- Managed all local and national brand campaigns.
- Implemented marketing initiatives and special programming to enhance local impact.
- Redesigned the hospitality experience to cater to a multicultural dining audience.
- Supported daily operations of the restaurant.
Marketing Coordinator
Aramark, Higher Education-Albany State University
Albany, GA
07.2011 - 03.2013
- Supervised marketing activities for all on-campus dining facilities, including Chick-fil-A Express, Pizza Hut Express, Subway, and Einstein Bros. Bagel.
- Launched social media campaigns to optimize opportunities for external support.
- Developed Peer-to-Peer marketing team to preserve rapport with on-campus audience.
- Crafted marketing campaigns for seasonal programming.
Education
Master of Business Administration -
Florida Agricultural And Mechanical University
Tallahassee, FL04.2021
Bachelor of Science - Marketing
Albany State University
Albany, GA05.2013
Skills
- Community Advocacy
- Data Collection and Analysis
- Curriculum Development and Instructional Innovation
- Client Acquisition and Retention
- Team Member Development and Professional Training
- Brand Marketing and Management
- Cross Generational Communication
- Digital Fluency
Leadership Experience
Brand Manager, Banneker High School
2022-Present
- Supervise marketing activities to convey the organization's brand identity.
- Leverage communication channels to support school-wide programming.
- Serve as a connective thread for all academics departments and auxiliaries to synchronize advertising efforts.
- Cultivate and maintain strong media relationships through storytelling and partnering with media outlets.
- Develop and implement brand strategies that support all facets of the organization's infrastructure.
Positive Behavioral Interventions and Supports (PBIS) Coach, Banneker High School
2022-Present
- Support district PBIS Administration by leading the school-based team and strategically applying concepts of the behavioral framework.
- Develop infrastructure for school-wide expectations.
- Monitor PBIS and discipline databases to guide administrative decision-making.
- Coordinate premier programming and initiatives that support and promote a growing culture of diversity, equity, inclusion and belonging.
- Provide training and technical assistance to school teams to maintain and develop systems of school-wide Positive Behavioral Interventions and Supports.
Marketing Pathway Lead, Fulton County Schools
2019-Present
- District content expert and curriculum architect.
- Monitor school and district databases to guide instructional innovation.
- Coordinate opportunities for collaboration with district marketing teachers to enhance classroom experiences and co-curricular programming.
- Serve as a connective thread between district office and high school marketing teachers.
- Develop, acquire, and present instructional resources that support marketing education in Fulton County Schools.
Senior Class Advisor, Banneker High School
2017-Present
- Supervise senior class initiatives and programming for 300+ students and families.
- Coordinate academic and social enrichment opportunities for senior scholars and families.
- Serve as the primary liaison between senior scholars, senior families, senior teachers and Banneker High School.
- Support the Graduation Coach by monitoring the academic progress for senior scholars.
- Alumni relations coordinator
DECA Advisor, Banneker High School
2015-2022
- Integrated DECA activities that taught career specific skills and real-world application.
- Empowered DECA members to practice effective leadership through chapter initiatives that reflect a corporate leadership structure.
- Trained student leaders for Region, State, and International Career Development Competition.
Accomplishments
- 2021-2022, Soaring Leaders Appreciation, Fulton County Schools, Zone 1
- 2018-2019 Most Spirited Teacher, Banneker High School
- 2017-2018 Teacher of the Year, Banneker High School
- 2016-2017 Teacher of the Year Nominee, Banneker High School
- 2015-2016 P.R.I.D.E Award Recipient, Banneker High School
Timeline
Teacher, Sports and Entertainment Marketing
Fulton County Schools-Banneker High School
07.2015 - Current
Restaurant Marketing Director
Chick-fil-A Fairburn
05.2013 - 04.2016
Marketing Coordinator
Aramark, Higher Education-Albany State University
07.2011 - 03.2013
Master of Business Administration -
Florida Agricultural And Mechanical University
Bachelor of Science - Marketing
Albany State University
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