Hi, I’m
GERALDINE TREFETHEN
Seattle,WA
Summary
Results-driven Chief of Staff with deep experience managing executive operations, driving strategic initiatives, and enabling organizational alignment. Known for fostering collaboration across complex, matrixed environments while adapting seamlessly to evolving priorities. Skilled in strategic planning, project management, executive communications, and cross-functional execution that delivers measurable impact.
Overview
21
years of professional experience
Work History
Cognizant
Director of Transformation/Chief of Staff
12.2023 - Current
Job overview
- Led quarterly and annual strategic planning processes, aligning C-suite priorities across business units and launching a BU-wide OKR system to improve transparency and employee engagement.
- Partnered with consulting firms to identify M&A targets in retail media and consulting; delivered board-level reporting to inform strategic investment decisions.
- Developed executive dashboards and data-driven insights, reducing decision-making cycles from weeks to days.
- Drove operational transformation by leading cross-functional teams to implement efficiency and effectiveness initiatives.
- Collaborated with the CTO to launch Stores 360, a solution suite designed to help retailers open, operate, and optimize stores.
- Organized Cognizant presence at NRF for two consecutive years, managing product demos, client executive meetings, and partner activations to elevate brand impact.
- Supported executive visibility by securing recognition for Cognizant SVP as one of Rethink Retail’s 2024 Top 150 AI Leaders in Retail.
- Contributed to analyst engagements resulting in “Leader” recognitions from: Everest Group – Retail & CPG Data, Analytics & AI Services (Q3 2024) Avasant RadarView – Retail Digital Services (Q1 2024) ISG Provider Lens™ – Retail & CPG Services (2024)
Accenture
Senior Manager, Business Operations
08.2021 - 12.2023
Job overview
- Oversaw Content Moderation Operations across 11 countries, managing a global team of 500 agents supporting Trust & Safety, AR, Advertising, and Geolocation projects across 26 languages.
- Directed rhythm of business for senior leadership, driving OKR alignment, strategic planning, and executive-level events.
- Partnered with Business Intelligence to manage KPIs and SLAs using Power BI and Looker dashboards for data-driven decision making.
- Managed P&L, delivering weekly executive financial reports and consistently meeting profitability targets.
- Led people initiatives including engagement surveys, focus groups, and wellness programs; developed a comprehensive wellness scorecard integrating qualitative and quantitative metrics to guide action plans.
- Achieved $3.3M in savings (6% efficiency gain) by deploying a LEAN efficiency framework.
- Spearheaded rapid international expansion, establishing operations in 11 countries and scaling support for 26 languages within 12 months.
- Increased Net Promoter Score (NPS) from 42 to 60 in one year through targeted operational improvements.
Appen
VP Client Services, AI/ML – Data Labelling and Annotation
09.2017 - 08.2021
Job overview
- Led a global operations team delivering high-quality training data solutions to Facebook, ensuring accuracy and timely delivery.
- Managed full P&L responsibility, driving profitability while optimizing resource allocation and operational efficiency.
- Maintained and strengthened client relationships through proactive communication, issue resolution, and strategic partnership development.
Lionbridge
Director of Global Operations
01.2011 - 01.2017
Job overview
- Managed a Global Operations team supporting localization of digital Marketing campaigns for Microsoft, Nike, eBay, HTC, PayPal. Activities included leadership and project management for strategic initiatives, in tandem with people and business operations management.
WBT Systems
E-Learning Program Manager
01.2007 - 01.2011
Job overview
- Managed end-to-end delivery of e-learning programs for large clients including Diego, AHIP, and Valero, impacting thousands of learners.
- Led cross-functional teams in designing and implementing new releases of an innovative Learning Management System (LMS).
- Collaborated with software engineers and instructional designers to gather requirements and prioritize features that enhanced user experience and interactivity.
- Directed projects from conception through execution, ensuring seamless LMS integration and intuitive, engaging content delivery.
Siemens Business Services
Project Manager
01.2005 - 01.2007
Job overview
- Managed end-to-end project planning and execution to ensure delivery within timeline, budget, and quality standards.
- Coordinated deployment of new banking software and hardware across Allied Irish Bank, leading a team of 100+ contractors.
- Oversaw logistics, resource allocation, and budget management to optimize project efficiency and cost control.
Education
Gonzaga UniversitySpokane, WA
MBA from Communication And Leadership
06-2027
Masters in Computer Science, Knowledge ManagementDublin Institue Of Technology
Master of Science from Computer Science
06-2009
Waterford Institute of TechnologyWaterford, Ireland
Bachelor of Science from Computer Science
06-2004
Skills
- Strategic Planning & Transformation
- OKR & KPI Development
- Cross-Functional Team Leadership
- Change Management
- Data Analysis & Executive Reporting
- M&A Support & Due Diligence
Timeline
Director of Transformation/Chief of Staff
Cognizant
12.2023 - Current
Senior Manager, Business Operations
Accenture
08.2021 - 12.2023
VP Client Services, AI/ML – Data Labelling and Annotation
Appen
09.2017 - 08.2021
Director of Global Operations
Lionbridge
01.2011 - 01.2017
E-Learning Program Manager
WBT Systems
01.2007 - 01.2011
Project Manager
Siemens Business Services
01.2005 - 01.2007
Gonzaga University
MBA from Communication And Leadership
Masters in Computer Science, Knowledge Management
Master of Science from Computer Science
Waterford Institute of Technology
Bachelor of Science from Computer Science
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