Gerry Lakey

Park City Ski Boot sells and fits ski boots and accessories. My duties included overseeing all aspects of the the operation

• Handled customer relations issues and scheduling of fittings. Above all else enabling quick resolution and client satisfaction.
• All aspects of Inventory from ordering product, merchandising of retail displays, marketing and sales.
• In my tenure the shops year end profits have increased at least 30 % year to year.
• The Google, Yelp shop rating has became and was maintained as a 5 star under my watch.
• Developed and maintained strategic relationships with product representatives and key suppliers to improve overall shop performance and profit.

• Open or close golf shop per scheduling requirements. Coordinate with grounds superintendent per frost issues. Performed all shop duties ie, starting golfers, retail sales and merchandising of shop, pace of play, food and beverage issues. All the usual suspects of a busy resort golf course.
• Hire, train, manage outside service staff. At the Homestead these were the first and last staff the guest would see. This portion of the operation is a key part of resort golf success.
• Sell, schedule and oversee all aspects of corporate golf outings. On larger events this means double shotguns formats.
• Golf Instruction, Corporate clinics, Wasatch county junior summer golf programs, One on one golf Instruction.