Gillian Francis
Summary
Proven leader in marketing analytics with strong expertise in process improvement and team development. Skilled in optimizing workflows and enhancing team productivity through strategic planning. Known for effective communication and problem-solving abilities that drive successful project outcomes.
Overview
5
5
years of professional experience
Work History
Marketing Analytics Supervisor
Veeva Systems
, NY
05.2024 - Current
- Streamlined analytics workflows, resulting in a 250% increase in analyses delivered and improved speed to insight.
- Developed strategies addressing key client business questions using A/B and multivariate testing.
- Designed experimentation frameworks for A/B testing and segmentation analyses to optimize messaging and customer experience.
- Implemented audience segmentation strategies using health and behavioral data to improve targeting precision.
- Led custom ad-hoc analyses as primary contact, addressing specific client needs.
- Optimized product roadmap in collaboration with product and engineering teams, reducing SLA timeline from 2.5 weeks to 4 business days.
- Developed training materials to improve onboarding process for new employees.
Digital Product Lead
Veeva Systems
New York, USA
05.2023 - 05.2024
- Managed and mentored team of 8 in digital media investment analyses, driving nearly $13 million in annual revenue.
- Led tailored analyses addressing complex client needs within digital media sector.
- Orchestrated collaboration among product, client, and development teams to deliver strategic marketing insights.
- Developed and launched three products, enhancing data-driven decision-making for clients through performance optimization analyses.
- Coordinated a comprehensive overhaul of digital retention workflow, achieving 200% increase in analyses executed in half the time.
- Planned and implemented custom BI visualizations in Spotfire and Tableau, improving stakeholder insight accessibility.
- Spearheaded complete revision of training materials for new hires, overseeing training for 20 recruits.
- Increased division output by 35% through effective training and mentoring initiatives.
Senior Marketing Data Analyst
Veeva Systems
New York, USA
09.2022 - 05.2023
- Served as primary methodology resource for team, collaborating with account teams, product leads, and analysts to deliver clear messaging to clients and stakeholders.
- Seamlessly communicated complex business findings into actionable and concise learnings for clients and leadership
- Collaborated with product development team to implement product enhancements, testing and validating changes for accuracy and effectiveness.
- Completed 3-month rotation on business logic team, developing foundational business rules that supported all analyses.
- Mentored 4 analysts, focused on fostering a culture of continuous innovation and professional development
Marketing Data Analyst
Veeva Systems
New York, USA
07.2021 - 09.2022
- Conducted 40+ digital analyses to evaluate the impact of marketing on post-exposure behaviors.
- Linked marketing exposure, consumer behavior, and transactional health data to analyze shifts in patient behavior influenced by marketing efforts
- Leveraged advanced data analysis techniques, predictive modeling, and data visualization to develop actionable insights for healthcare clients
- Mobilized SQL, Excel, and Python to extract insights from data
- Collaborated with client service to develop actionable insights and key takeaways that informed marketing strategies
- Developed expertise in pharmaceutical therapeutic areas and key marketing initiatives, enhancing understanding of industry trends
- Revamped BI visualizations in Microsoft Excel that cut analyst work time by 30%
Education
Bachelor of Arts - Managerial Economics and Anthropology
Union College
Schenectady06-2021
Skills
- Marketing analytics
- Predictive Analytics
- Business Intelligence
- Data Dashboarding
- Python
- Spotfire
- Data Visualization
- A/B Testing
- Digital media strategies
- Market Research
- Quantitative & Qualitative Research
- Project management
- Jira
- MS Excel Expert
- Analytical thinking
- Mentorship
- Data storyboarding
- Communication
- Product Development & Management
- Project management
- Team management
- Agile methodologies
- Stakeholder communication
- Workflow optimization
Timeline
Marketing Analytics Supervisor
Veeva Systems
05.2024 - Current
Digital Product Lead
Veeva Systems
05.2023 - 05.2024
Senior Marketing Data Analyst
Veeva Systems
09.2022 - 05.2023
Marketing Data Analyst
Veeva Systems
07.2021 - 09.2022
Bachelor of Arts - Managerial Economics and Anthropology
Union College