Summary
Overview
Work History
Education
Skills
Timeline
Generic

Gina Cruz

Highlands Ranch,CO

Summary

Dynamic and results-driven professional with 20 years of experience in account management and business development within the restoration industry. Proven track record of cultivating strong client relationships, driving sales growth, and delivering exceptional service. Seeking a challenging role as a Business Account Manager with BMS CAT to leverage my skills in client management, sales, and project coordination. IICRC Certified.

Overview

15
15
years of professional experience

Work History

Business Development Manager

Lyon Restoration Inc.
12.2023 - 04.2024
  • Responsible for new market integration develop lead resources, built new relationships thru networking with subcontractors' lead sources and Insurance carriers.
  • Offered expertise on employee and business development plans to enhance implementation and routine oversight.
  • Manage Multiple active job sites, labor hrs, equipment coordination.
  • Devised processes to boost long-term business success and increase profit levels.
  • Conferred with customer account representatives to acquire new accounts and bring in more than $2.4 million in yearly sales personally involved with.
  • Refocused inspections, estimating, and drying technics for teams to meet changing project and customer demands.
  • Enhanced client satisfaction ratings by resolving difficult customer issues through completion.
  • Managed Xactimate estimates, audited labor hours, drying equipment and corresponded with adjustors and lots of email follow up along with calls.
  • Developed customer loyalty programs that led to repeat business and positive word-of-mouth referrals.
  • Optimized website performance for higher search engine rankings, driving increased organic traffic to the site.
  • Coordinated trade show appearances to increase brand exposure and generate leads for sales teams.
  • Improved website visibility through development and implementation of SEO strategies.
  • Worked flexible hours across night, weekend, and holiday shifts.
  • Organized and detail-oriented with a strong work ethic.
  • Paid attention to detail while completing assignments.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Leveraged CRM tools to track leads and analyze data, optimizing sales efforts for maximum return on investment.
  • Monitored service after sale and implemented quick and effective problem resolutions.
  • Built strong relationships with clients, leading to increased customer satisfaction and repeat business.

Business Development Executive

Steam Pro Inc.
01.2009 - 12.2023
  • Responsible for incoming and outgoing restoration calls, writing estimates (Xactimate), communicating with adjustors and sending out invoicing.
  • Increased customer satisfaction and grew business by maintaining close relationships with customers and employees.
  • Created and implemented strategies for improving operational efficiency and accuracy.
  • Developed and maintained strong working relationships with professionals within assigned territory.
  • Created compelling proposals that demonstrated the unique value of our products/services while addressing client needs and expectations.
  • Contributed to team objectives in fast-paced environment.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Established and maintained highly effective relationships with clients and industry partners to drive growth.
  • Established a robust sales pipeline by consistently identifying, qualifying, and nurturing leads through various outreach methods.
  • Negotiated contracts with key stakeholders, resulting in favorable terms for the company and long-term partnerships.
  • Managed a portfolio of accounts, ensuring timely delivery of products/services while maintaining high levels of customer satisfaction.
  • Spearheaded process improvements that resulted in increased accuracy of billing information and reduced discrepancies.
  • Completed daily process adjustments to maintain accuracy.
  • Maintained accurate financial records by regularly reconciling accounts receivable ledgers.
  • Performed banking, business administration and financial tasks to guarantee five-star service for clients.
  • Updated aging reports based on daily audits.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Managed time efficiently in order to complete all tasks within deadlines.

Customer Service Executive

Abbotts Fire And Flood Restoration
03.2019 - 08.2020
  • Conducted front-end analyses to determine department needs and assess performance gaps.
  • Collected information about company objectives and employee deficiencies to assess training needs.
  • Coordinated with engineers and corporate leadership to identify training and development opportunities to improve safety and optimize performance.
  • Fostered relationships with vendors to promote positive working relationships.
  • Developed an online platform with monitoring all incoming calls for restoration needs, including but not limited to Floods, Fires, Mold and Asbestos needs.
  • Maintained up-to-date knowledge of product and service changes.
  • Developed and updated databases to handle customer data.
  • Monitored key performance indicators to ensure continuous improvement in service quality.
  • Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
  • Conducted market research to identify new opportunities and target markets.
  • Planned and executed internal and external marketing events.
  • Tracked and reported on marketing campaign responses.
  • Self-motivated, with a strong sense of personal responsibility.
  • Demonstrated a high level of initiative and creativity while tackling difficult tasks.
  • Applied effective time management techniques to meet tight deadlines.
  • Proven ability to learn quickly and adapt to new situations.

Education

Master of Arts - Business Administration

Metropolitan State University of Denver
Denver, CO
05.1997

High School Diploma -

Adams City High School
Commerce City, CO
03.1993

Skills

Client Relationship Management

Sales and Business Development

Project Coordination

Negotiation and Contract Management

Problem-Solving

Account Management

Communication Skills

Industry Knowledge

Market Research and Analysis

Timeline

Business Development Manager

Lyon Restoration Inc.
12.2023 - 04.2024

Customer Service Executive

Abbotts Fire And Flood Restoration
03.2019 - 08.2020

Business Development Executive

Steam Pro Inc.
01.2009 - 12.2023

Master of Arts - Business Administration

Metropolitan State University of Denver

High School Diploma -

Adams City High School

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Gina Cruz