Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Gina Ghiglietti

St. Petersburg,FL

Summary

Growing businesses through sales, marketing and advertising and building strong customer relationships for over 34 years.


My career has included sales and management in digital and direct mail media on a local, regional and national level. My solid 34 year career combines development and implementation of marketing plans, media consultation, superior customer service and a comprehensive understanding of daily business operations.


I worked for 10+ years in the direct mail business building, leading and growing the Milwaukee market. My peers, customers and team members value my attention to detail, team building skills and the ability to achieve results.


I am also known to be passionate and second nature at building long lasting business relationships with both clients and team members.

Overview

35
35
years of professional experience

Work History

Vacation Planning Specialist

The Moorings Yacht Charters
Clearwater, FL
01.2023 - Current
  • Providing luxury yacht charter vacations in over 20 destinations around the world
  • Selling all-inclusive and bareboat yacht charters through inbound calls, emails and live chat
  • Creating repeat client business by building relationships through listening, timely follow up and superior customer service
  • Sales 2023 ~ $5,300,000

Sales and Marketing Director

Sunshine Scenic Tours, LLC
01.2021 - 01.2023
  • Responsible for all Social Media Marketing for 3 tour boats in John's Pass Village
  • Promoting the business through community involvement, business network groups and hotel visits
  • Created and executed large public events showcasing the boats
  • Business won 'Business of the Year ' 2022 by the Tampa Bay Beaches Chamber

Ambassador

Tampa Bay Beaches Chamber of Commerce
01.2022 - 12.2022
  • Represented Sunshine Scenic Tours in the chamber and to associated businesses
  • Immersed myself in community events and participation as an Ambassador of the Chamber
  • A winner of annual membership contest amongst Ambassadors

Owner/Partner

g2 media pros, llc
Milwaukee, WI
06.2015 - 12.2020
  • Responsible for all aspects of the business, including but not limited to developing marketing strategies for our customers, analyzing and consulting with businesses on their digital strategy
  • Providing multiple digital channels with which clients could market and brand their companies by providing a full scope of creative and advertising programs
  • Managed daily operations of the agency including budgeting, staffing, and scheduling meetings.
  • Met with customer, assessed situations and put together personalized plans.
  • Negotiated contracts with vendors ensuring favorable terms while still maintaining quality services.
  • Created and maintained relationships with clients, vendors, and other industry professionals.
  • Oversaw budget administration, bi-weekly payroll and accounting functions.

Digital Sales Manager

SmartReach Digital
Milwaukee, WI
07.2014 - 03.2015
  • Trained and developed media consultants to build sales presentations and proposals for local, regional and national accounts.
  • Led, coached and developed employees to achieve sales goals.
  • Managed a team of digital sales representatives, providing training and guidance on best practices.

District Sales Manager

Clipper Magazine
Milwaukee, WI
03.2004 - 07.2014
  • Built new market for direct mail magazine, 400,000 circulation every 6 weeks
  • Recruited new members for the sales team when needed according to established criteria.
  • Trained and mentored sales team members in customer relations, customer service and product placement.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Supported sales team members to drive growth and development.
  • Coached, developed and motivated team to achieve revenue goals.
  • Delivered fastest percentage of growth in sales, totaling over 37% YoY for 2 consecutive years.
  • Attended weekly regional manager meetings to report on progress against targets set by corporate headquarters.
  • Conducted regular meetings with sales staff to review progress against goals.
  • Negotiated contracts with customers to maximize profits while meeting customer needs.

Gannett Innovation Grant Winner - Member on Living Local Team

Travel Agency Owner

CWT
Milwaukee, WI
01.1994 - 04.2004
  • Supervised performance of workers with goals of improving productivity, efficiency and cost savings.
  • Managed daily operations of business, including hiring and training staff.
  • Kept records for production, inventory, income, and expenses.
  • Managed operations budgeting, accounts payable and accounts receivable and payroll.
  • Established favorable relationships with vendors and contractors, facilitating contract negotiation and development of marketing and sales strategies.

Regional Sales Manager

Flyer Publishing
06.1989 - 08.1993

Education

BA, Mass Communications -

University of South Florida
01.1989

AA, Psychology, French, Mass Communications -

Palm Beach Community College
01.1986

Skills

  • Customer Relationship Management
  • Sales Territory Management
  • Sales Expertise
  • Contract Negotiation
  • Sales Team Leadership
  • Sales Training
  • Customer Relationship Building
  • Prospecting
  • Strong Negotiation Skills

Timeline

Vacation Planning Specialist

The Moorings Yacht Charters
01.2023 - Current

Ambassador

Tampa Bay Beaches Chamber of Commerce
01.2022 - 12.2022

Sales and Marketing Director

Sunshine Scenic Tours, LLC
01.2021 - 01.2023

Owner/Partner

g2 media pros, llc
06.2015 - 12.2020

Digital Sales Manager

SmartReach Digital
07.2014 - 03.2015

District Sales Manager

Clipper Magazine
03.2004 - 07.2014

Travel Agency Owner

CWT
01.1994 - 04.2004

Regional Sales Manager

Flyer Publishing
06.1989 - 08.1993

BA, Mass Communications -

University of South Florida

AA, Psychology, French, Mass Communications -

Palm Beach Community College
Gina Ghiglietti