GINA G. SOTELO
Las Vegas,NV
Summary
Dynamic business strategist with a proven track record of cultivating unique brand value through cross-disciplinary expertise in sales, marketing, operations, logistics, and corporate strategy. A blend of visionary thinking, creativity, and robust business acumen drives success across diverse industry segments. Equipped with a global-focused educational background and bicultural fluency in Spanish and English, effectively bridging communication gaps and fostering collaboration in multicultural environments.
Overview
36
36
years of professional experience
1
1
Certification
Work History
Regional Sales Manager – Remote
Globalstar
12.2024 - 08.2025
- Directed channel market strategy and sales enablement for Globalstar's GPS asset and emergency tracking equipment across 17 Latin American countries. Oversaw management of North America's East Coast region to enhance market presence and drive sales growth.
- Established Globalstar as a premier provider of innovative devices and tailored satellite IoT solutions.
Public Sector Account Executive – Nevada
SHI
Las Vegas, NV
07.2021 - 12.2024
- Analyzed agency needs and pursued sales opportunities to enhance IT capabilities for Nevada's state and local government.
- Drove sales target attainment in 2023 to enhance revenue growth and market presence.
- Executed proposal selling strategies aligned with state budget requirements and RFP timelines.
- Executed software and hardware sales strategies across data center, UCC, security, storage, and end-user workspace sectors.
- Executed procurement strategies for contract vehicles to optimize resource allocation.
- Facilitated sales cycle management by coordinating scope design and implementation efforts.
Licensing Solutions Specialist- National Accounts Remote
N3
Remote
02.2019 - 12.2019
- Managed license compliance audits and cloud-focused solution selling, achieving a 75% average conversion rate while addressing client needs and maximizing software utilization.
- Achieved recognition as consecutive recipient of monthly and quarterly bonuses.
Software Solutions Executive - Field Sales
CDW
Miami, FL
03.2016 - 07.2018
- Achieved effective management of a $15.2 million portfolio in licensing for South Florida's enterprise market. Drove customer engagement across multiple industries, including commercial healthcare, finance, and public sector.
- Facilitated the sale of services and SaaS solutions, focusing on analytics, data center backup, disaster recovery, security, and software asset management to enhance client operations.
Regional Licensing Programs Manager - LATAM
MICROSOFT
01.2001 - 04.2003
- Strengthened brand awareness and sales results of Microsoft products in Latin America, serving as regional program manager for key volume licensing programs: Enterprise, Select, Campus, and School. Directed 11 subsidiaries in Brazil, Southern Cone, Andean region, Caribbean, and Mexico. Directed LATAM's training conferences. Co-directed the Northern American Partner conference.
- Product Launch. Successfully launched volume licensing programs in Latin America, partnering with Microsoft's worldwide teams to deliver company's global goals. Average customer volume licensing transaction/agreement on a per-program basis in the 2m-30m dollar range.
- Business Strategy/Channel Infrastructure. Enabled sales generation by establishing direct and indirect modes, tailoring to each country's markets while striving for regional standardization.
- Regional Training. Delivered localized training and materials to better equip subsidiaries' sales force and channel partner base with sales knowledge and operational efficiency, resulting in customer satisfaction and increased participation.
- Conference Growth. Project managed Microsoft Licensing's US Annual Partnership Conference, resulting in 57% growth in LATAM participation in both 2001 and 2002. Sessions were offered for the first time in Portuguese and Spanish concurrently.
- Organizational Leadership. Led key projects to establish policy infrastructure for LATAM's Operation Center, enabling business growth and increased visibility for cross-group collaboration.
Regional Licensing Account Manager - LATAM
MICROSOFT
08.1999 - 01.2001
- Managed a Latin American Large Account Resellers portfolio totaling $95M, encompassing 7 subsidiaries in 10 countries, executing volume licensing programs. Monitored metrics and processes to meet performance goals.
- Regional leadership. Launched VLO Certification as requirement for channel partner base in 14 Latin American countries.
- Business Strategy. Guided local subsidiary sales force by structuring direct and indirect sales channel infrastructures focusing and defining operational implications to tailor programs to region's needs.
- Program Training. Tripled in-country participation of Volume Licensing Programs to 487 attendees by 2001, increasing sales knowledge, operational efficiency, and customer satisfaction.
Americas International Logistics Analyst
MARS INCORPORATED
01.1997 - 08.1999
- Led continuous improvement projects that boosted company's global competitiveness through cost savings and productivity increases. Streamlined supply chain for M&M/Mars Inc., Kal Kan Inc., Uncle Ben's Inc., MEI and subsidiary companies in Europe, Americas and Asia Pacific.
- Cost Savings. Saved $4M by streamlining supply chain for Mars companies worldwide.
- Performance Improvement. Implemented two track and trace logistics software systems for Kal Kan Asia Pacific divisions, achieving 15% increase in savings over plan in 1998.
- Supply Chain Leadership. Streamlined Hawaii's supply chain by introducing cross-dock comingled shipments of various brand products within the Mars group minimizing LCLs and positively impacting profitability in the Hawaii Market.
- Logistics & Distribution. Responsible for establishing the domestic supply chain of Flavia Beverage Systems, a Mars UK subsidiary, as Flavia was gearing market entry in the U.S.
- Sales/Marketing Leadership. Developed sales tools for Flavia's sales team as they geared for market entry into Mexico, including price lists and currency conversion fact sheets illustrating profit against investment.
Sales Representative-Field
M&M MARS INCORPORATED
05.1995 - 01.1997
- Represented leading confectionary brands including M&M's, Snickers, Twix, Milky Way, 3Musketeers, and Starburst, growing sales in region covering 13 cities (150+ accounts).
- New Market Entry. Identified and pursued new sales niche markets within Hispanic consumer segments running strategic marketing campaigns in the markets of AZ, NM and West TX. Increased product line placements by 20+ SKUs in two regional niche chains.
- Strategic Marketing Leadership. Submitted a multi-strategic marketing proposal in 1997 to effectively target the US domestic Hispanic Market
- Product Packaging. Submitted proposal in 1996 to repackage Twix Cookie Bars with sales-generating design, resulting in Mars Inc. adopting suggestion in their manufacturing department.
International Key Accounts Mgr.
SOTELO INTERNATIONAL MARKETING
San Diego, CA
09.1989 - 12.1994
- Facilitated market entry for US manufacturers into Mexico's mass retail sector through a robust in-country network. Achieved successful business development for US manufacturers in Mexico's retail markets by optimizing logistics, enhancing product selection, refining pricing strategies, generating effective planograms, forecasting sales accurately, and implementing impactful merchandising strategies.
- Generated $4 million in annual sales by 1994 through effective international sales strategies and negotiations.
- Oversaw market penetration strategies targeting major Mexican national and multinational retail chains and key distributors to drive sales growth. Delivered market success through strategic partnerships with key distributors and retail chains.
- Gained entrepreneurial experience through academic pursuits during undergraduate studies.
Education
Master of Science - Global Leadership
UNIVERSITY OF SAN DIEGO
San Diegp, CA05-2014
Bachelor of Liberal Arts and Sciences - International Business
SAN DIEGO STATE UNIVERSITY
San Diego, CA05-1994
Skills
- PROJECT/PROGRAM MGMT 45%
- ANALYTIC/LOGISTICS 25%
- NEGOCIATION/SALES MGMT 75%
- INTERNATIONAL MARKETING 50%
- INTERNATIONAL TRAINER 25%
- BUSINESS STRATEGY 85%
Affiliations
Influential Women
Certification
- AWS Certified Cloud Practitioner, 2022-01-01
- Azure Data Scientist Associate, 2021-03-01
- Microsoft Power Platform + Dynamics 365 Core, 2020-03-01
- Azure Fundamentals, 2019-06-01
- MCP SAM CORE, 2019-03-01
- Graduate Certificate in Project Management, 2013-12-01
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Interests
Golf
Snowboard
Travel
Foodie
Special Recognitions
- Certificate of Achievement, SHI International AE Top Performer Govt- PSF 1st QTR'22
- Outstanding Achievement Award, Microsoft Corporation LOC Div.
- Exceptional Achievement Award, Microsoft Corporation WWOPS Div.
- Certificate of Excellence, Microsoft Corporation LOC Div.
- Certificate of Appreciation, Microsoft Corporation LOC
Mobile - Number
775-624-4727
Timeline
Regional Sales Manager – Remote
Globalstar
12.2024 - 08.2025
Public Sector Account Executive – Nevada
SHI
07.2021 - 12.2024
Licensing Solutions Specialist- National Accounts Remote
N3
02.2019 - 12.2019
Software Solutions Executive - Field Sales
CDW
03.2016 - 07.2018
Regional Licensing Programs Manager - LATAM
MICROSOFT
01.2001 - 04.2003
Regional Licensing Account Manager - LATAM
MICROSOFT
08.1999 - 01.2001
Americas International Logistics Analyst
MARS INCORPORATED
01.1997 - 08.1999
Sales Representative-Field
M&M MARS INCORPORATED
05.1995 - 01.1997
International Key Accounts Mgr.
SOTELO INTERNATIONAL MARKETING
09.1989 - 12.1994
Master of Science - Global Leadership
UNIVERSITY OF SAN DIEGO
Bachelor of Liberal Arts and Sciences - International Business
SAN DIEGO STATE UNIVERSITY